Is it Time for a Website Overhaul?
When is it time for a website redesign? In some of our earlier blog posts, we discussed why you should have a website and how it could boost your business. But, if you already have one, it might be time to consider revamping your website. It can be difficult to know if your website needs a renovation, so here are a few things to keep an eye out for:
- Have you changed your business in any way – logo, brand, mission, etc.?
If you have, you should probably update your site to reflect those changes. You want to stay on top of updating your site as much as possible. This gives prospective customers the feeling that you value your online presence and image, which in turn reflects your image as a whole.
- Are competitors outranking you on search engines?
If so, you may need to reevaluate how well your website is doing at SEO. This may mean you need to beef up your content, streamline your coding, or ask a website designer (like Fusion Group USA) to help you strategize ways to get higher in the rankings.
- Is your website doing its job…generating business?
Do people mention your website, or have you seen website traffic fluctuate at all? If people aren’t seeing your site or being drawn to do business with you, it may mean that your site is outdated, unappealing, hard to navigate, etc.
- Does your website look dated?
Most people can tell when a site looks or feel outdated. This leads them to think that you don’t care much about your image or that your business is out of touch with the modern world. If this is the case, it’s time for a modern makeover that will draw people into your site.
- Is your site mobile-friendly?
Does your site work on smart phones or devices? Can it work with different browsers and still retain its easy navigation? Technology and the Internet changes daily and if you’re not careful, you can easily become outdated without even realizing. Having a dedicated web design company that reminds you regularly to update and check in can be helpful to keep you on top of your website game.
If you think it might be time for a website redesign, you can get in touch with Fusion Group USA today. We can help you through the process of redesign so that your site will look professional and attract people. We take in the whole picture – aesthetics, coding, SEO, content, navigation, etc. so that you don’t have to think about these things. Give us a call today to talk to an account representative that help you get started!