Website Design in the Mobile Age
As a business owner, you’re probably aware of the importance of having a website these days so that consumers can find you online. But, how important is it to make sure that your website is mobile-friendly? You might be thinking, aren’t all websites designed to be compatible with multiple devices and browsers? The answer is not necessarily. Technology is evolving at such a quick pace that your website may not be up to date on the latest navigation features. People can now access the internet on tablets, laptops, gaming consoles, phones, and even watches! This means your website has to be interactive on a number of levels in order to be successful at generating business and awareness. According to “4 New Moments Every Marketer Should Know” on ThinkWithGoogle.com, 65% of online consumers look up more information online than they did in the past and 66% of smartphone users use their phones to look up something they saw on a commercial.
You want to make sure that your existing and prospective customers are getting best experience when using your site on whatever device they decide to use. But the benefits are not only for the consumer – there are a number of benefits for your business as well.
- If you’re concerned with SEO (which you should be!), mobile sites can help.
Having a responsive website means that it will re-size to whatever device you are using. This makes it a little easier for Google and other search engines to analyze your website’s content because there is only one version that they have to worry about, as opposed to various versions of the same website. Andrew Dysart outlines the benefits of mobile design for SEO in his blog post “Responsive Design Improves SEO”, and goes on to discuss the benefit of only have one URL, because your website is responsive, because it makes your content easier to share. This signals search engines that your website is not only informative, but worth taking a look at. Overall, if you’re looking to increase your SEO rankings and make you site more user friendly designing a responsive site is the best way to accomplish this.
- A better user experience means consumers are more likely to consider you.
Dysart goes on to write that if you’re site isn’t mobile optimized, there is a 61% chance that mobile users will leave your site. In addition to this, if you do have a mobile optimized site that is user friendly, there is a 67% chance of conversion. Consumers are more likely to spend more time on your site, which could lower your bounce rate. Making your site accessible and user-friendly means that consumers are more likely to do business with you because it gives you a competitive edge over sites that are not responsive.
- Your site will run a lot faster and retain customer interest!
Responsive websites are coded so that they work for any device, and this is important because there are studies that show users have limited patience – they will wait approximately 6-10 seconds before leaving a page that isn’t loading. This spells out bad news for businesses, and even worse news for e-commerce sites or sites where consumers can buy products. 52% of shoppers reported that their site loyalty depends on how quickly the page loads and 44% of shoppers that have a bad experience will tell their friends about it. If the customer is not happy, you won’t be happy!
Designing your website so that it is mobile-friendly not only benefits the customer, it benefits your business. You want to make sure that you’re competitive in the 21st century and that means ensuring that your website is up to snuff. Fortunately, Fusion Group USA specializes in not only website design and development but also mobile web design and development. Our designers and developers will make sure that your site not only looks great, but is functional on any device improving your customer satisfaction and search engine rankings. Stay sharp in the age of mobile devices and make sure your website is mobile-friendly. Call Fusion Group USA today to get a rundown of services that we can offer you!