Unlocking Keywords


So you’ve done your research, you have a target audience in mind, and you know what keywords are likely to reach them. Now what?

Gone are the days of blindly sprinkling keywords through your website like a digital Johnny Appleseed. Keyword utilization needs to be focused and organic if you want to draw the attention of the search engines. Here are four places to include keywords that will help your SEO:

  1. Title – This is one of the first places the search engine will look when crawling your page. So make sure your targeted keywords are appearing in the title – just make sure you also keep it catchy and engaging too!  Also be aware that most search engines cut off the title after about 65 characters – so when it comes to reaching potential customers, make sure the relevant keywords come before the cut off. For more tips on effective title-writing see this post on the topic.
  2. Headings – Breaking up your content with appropriate headings is always a good idea, as it makes your text more scannable and seem less imposing. But it also is a great place to include relevant keywords. Properly tagged headings will draw more attention from search engines and so it the perfect place to include keywords.
  3. Content – While keyword usage in the body of your content should come naturally, always be on the lookout for ways to include more of them organically. And not just the main keyword but semantic variations and long-tail keywords as well. If your writing is focused on the target audience and seeking to answer their questions (as it should be), then there’s no need to go overboard and risk being penalized for keyword stuffing.
  4. The Meta-Description – While the meta-description doesn’t get the same attention as the title, or even the content of your page, it is still a valuable place for keyword utilization. The page’s description will come up on the search engine results page and search terms will be in bold. So stand out from the crowd by writing enticing descriptions that feature what your audience is searching.
  5. Pictures – Pictures make any website more welcoming and engaging, but the search engine crawler has no way of knowing the content of your images. Use the alt text tag to provide a brief description of your image and how it relates to your target audience. Including alt text with your images won’t change your SEO results overnight, but it’s an easy way to insure that you’re getting the most out of your keyword usage.

Keeping up with the SEO game can seem imposing – the rules are always changing. But there are some things that will stay constant, and the benefits of quality, keyword rich content is one of those. If you’re struggling with how to effectively use keywords, proper website design, or need help producing top-quality content then Fusion Group USA is here to help. Contact us now to see how we can help grow your business the smart way!

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