Many small business owners see branding as an afterthought – something to be pursued only after they have seen some success. Or, even worse, something that matters to the Amazons and Wal-Marts of the world. But developing and maintaining a positive and consistent brand identity should be a top priority of every business – regardless of their size.
If branding is so important, it is equally important to understand what branding is. When talking about branding, many people immediately think of logos and color-schemes, but branding includes so much more than that. A full brand identity includes everything that forms the customers’ perception of your company. This includes your logo, reputation, customer services, advertising campaigns, color-schemes, and style guides.
Branding is important because it touches on every aspect of your business. Today we’ll look at four of the most important ways that branding affects your business and its relationship to customers.
The primary function of your brand is to serve as the face of your business. And so, it is vital that your brand present a unified and consistent image to the public. This means having a professionally designed logo that is easily identifiable, a style guide to maintain consistency, and a unified message across all advertising channels. By creating a consistent and professional image, it is easier for customers to identify and remember your brand.
A professionally managed brand identity will go a long way toward establishing trust among your customer base. There are few things more concerning that finding a business with a poorly drawn logo and inconsistent messaging. Most people immediately assume such a business is either unprofessional or about to go out of business – or both! Create credibility and trust with a quality brand identity!
A brand identity can also help to grow your business through customer referrals. A long name, complex identity, or poor customer service are all barriers to creating referral business. But a strong, clear image coupled with top-notch customer service will get you some serious word-of-mouth advertising. People naturally talk about service that exceeds their expectations, so capitalize on that tendency with a strong brand identity.
A brand identity doesn’t just help your customer relations, it also can help unify your team of employees. A consistent brand identity will help your team understand the goals and mission of your company. And it helps to foster a culture that values teamwork as everyone works under the unifying banner of a brand identity. A quality brand identity provides a rallying point for your employees to feel connected and invested in your company.
Branding with Fusion Group USA
Fusion Group USA offers brand development services that cover everything your business might need. Many branding agencies work exclusively as a consultant, but we do so much more! Because we also offer graphic design, advertising, and web design services, we can not only help you develop a brand but also put that brand into practice.
Whether you need help with a totally new start-up or you’re looking to re-brand your existing company, we can help you with logo creation, social media management, advertising, web design, physical printing, and more. Contact us today to see how Fusion Group USA can partner with your business to craft a memorable brand that brings real growth to your company.
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