Graphic Design, Website Design

Why Your Great Looking Website is Probably a Lemon: Your Checklist for Optimal Website Functionality

An appealing website design will draw people in, but a website with substance will both increase dwell time and warrant action on their part. The true test of a website’s value lies not only in its’ design, but also its’ functionality. Does your website meet (or exceed) these function-testing factors?
Picture of stop watch to measure page speed
SEO

SEO: Is Your Page Speed Slowing You Down?

If you’re old enough to remember the days of dial-up internet, then waiting for a webpage to load is nothing new to you. But those days are quickly becoming a distant memory and today’s internet users expect to be delivered content immediately after clicking a link. Recent studies have shown
Web Design Dwell Time
Website Design

Engaging Web Design: Tips for Increasing Dwell Time

Getting website visitors is great, but your business needs more than just page views. Your website needs to be converting searchers into viewers and viewers into customers. Today we’ll look at an important metric that will track your success in this area – dwell time. Our web designers spend a
Picture of Shuttle Launch
Website Design

Going Live: Life After Your Website Launches

A lot of web design agencies will build your website and then disappear, never to be heard from again. Fusion Group USA isn’t one of those agencies. We pride ourselves on providing continuing service to our clients. From our point of view, launching your website is just the first step
Web Design for Conversions
Website Design

Web Design for Conversions

Getting conversions is the bottom line for almost all marketing efforts – whether it is social media, direct mail, or website design. Today we’ll look at how our web designers build websites that are focused on getting conversions for your business. Plenty of web designers can build a nice-looking site.
Web Design Process
Website Design

Our Web Design Process

A business website is a big investment, so it makes sense to spend the time to do it right. But it doesn’t take long to get lost in jargon, technical details, and complex pricing structures. We don’t think the web design process has to be so complicated. Our goal is
World of Web Design
Website Design

Navigating the World of Web Design

Let me set the scene: you’ve done the market research, you’ve built your customer personas, the competitor analysis is done, and your product is going to upend the market. It’s a great feeling to be on the cusp of success. But it’s never quite that simple. To turn your market
Choose a Web Design Agency
Website Design

10 Ways to Find the Perfect Web Design Agency

Here’s the hard truth about web design companies in today’s world: a whole bunch of them are frauds and fakes. And with thousands of dollars on the line, most businesses can’t afford to miss when comes time to choose a web design agency. A quick Google search will reveal the
New Website
Website Design

Website Redesign: 5 Ways to Know It’s Time

There’s a good chance you invested some serious money in your website. And I hate to be the bearer of bad news, but if that was five or six years ago it might be time for a new website. There are, of course, exceptions to that rule. Most notably if
website changes
Website Design

Hacking Website Updates: How to Optimize your Website without Paying

At Fusion Group USA, website updates are free as long as you keep your hosting with us. When we tell people that, the usual response is to assume their website will need few changes. Maybe a price update or a new phone number – but not much beyond that. But
Website ownership
Website Design

Who Owns My Website?

Questions about property ownership are typically easy to answer. Do I own my car? It’s titled in my name, so yes. Do I own my house? I’m paying rent, so no. But when it comes to a web property, the waters get significantly more muddied. The question of website ownership
web design agency
Website Design

What to Look for in a Web Design Agency

Every business out there knows they need a website – knowing is the easy part. The difficulty starts when it comes time to act on that knowledge when hiring a web design agency. There are so many options out there – from self-built to ten-thousand dollar works of art. If
web design and seo
SEO, Website Design

The SEO Advantage of Custom Websites

Search engine optimization is a necessary tool in today’s market, but before you dive into the world of SEO it is important to understand the importance of website design and development. Before you invest money in a search engine optimization strategy, consider looking into the quality of your existing website.
picture of man writing
Marketing, Website Design

Content Creation: a guide to writing content on unfamiliar topics

As a content marketer, people often ask me how I am able to write content without being an expert. In any given day, I’ll be writing about SEO, photography, auto repair, and pharmaceuticals. And other than SEO, I know very little about any of those topics – but I am
picture of man in suit
Website Design

Custom Tailored Websites

I’m a pretty casual guy, but I do own two suits. One of them I bought off the rack at an outlet store, the other is bespoke. I like them both, but when I need to make an impression there is no doubt which one I turn to. It’s just too hard
web design
Marketing, Website Design

Web Design: Optimized Calls-to-Action

Marketers and copywriters love to talk about calls-to-action (CTA). But they’re not the only ones that need to worry about getting customers to act on goal conversions – CTAs are also the domain of professional web designers. Sure, they need good copy and marketing testing; but calls-to-action featured on your
Web Design UX
Website Design

Designing UX to Increase Conversion Rates

UX (user experience) is usually seen as the domain of web developers and conjures images of wireframing and storyboarding websites. While conversion rates are the domain of marketers and advertisers fretting over CPC and CPA metrics. But these two goals should not be siloed and allowed to influence each other.
picture of Marshall McLuhan
Website Design

Design Influences Behavior – McLuhan and Web Design

It is commonplace among marketers and web designers that design exists to deliver content. John Moore Williams, writing for Webflow, recently stated that, “design’s ultimate role is to present content in an intuitive, efficient, and ‘delightful’ way.” The statement is true as far as it goes. Web design should present
website design
Website Design

Keep on Message: How We Build Websites that Communicate

The main function of a website is to communicate your message. On its face, that sounds obvious; but it too often gets lost somewhere in the design process. Every decision should be governed by one, over-arching question: does this help to communicate my message? Whether your goal is to sell,
web design costs
Website Design

Web Design: Counting the Cost

For many businesses, especially small businesses, there is a difficult decision to face. You know you need a professional website and you know you need to stay on budget – and it seems impossible to have both. It doesn’t take long to find countless web design companies with prices that
Fast UX
Website Design

Web Design: Speedy UX

When it comes to the internet, speed matters. And there is no shortage of articles dissecting and debating how load times affect your site. While most focus on the negative effects on search engine optimization (SEO) that come from slow load times, today we will look at the effect of
longtail keywords
SEO, Website Design

Keywords: Long-tail vs. Short-tail

Keyword targeting is one of the most important aspects of building a successful web presence – affecting web design, copy writing, and content creation equally. We’re written in the past about the value of long-tail keywords, but the best keyword strategies combine the opportunity presented by long-tail keywords with the
website building
Website Design

Adaptable Websites: More Service than Structure

For many people, designing and building a website is like building a house. You lay out a detailed plan, gather all the need materials and get to work – and once the final nail has been driven, you sit back and enjoy the fruits of your labor. But is that
SEO title tags
SEO, Website Design

On-Page SEO: Optimizing Title Tags

Search engine optimization is a big and broad world – it encompasses everything from html structure to content creation. Today we’ll be looking at one element of on-page SEO work that can make a big difference – without a huge time investment: title tag optimization. What are Title Tags? Title