Hashtags on Facebook: Boom or Bust?

Facebook first introduced hashtag usage all the way back in 2013. Now it’s 2018 and it seems that nobody is quite sure how to properly utilize...

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Facebook Advertising & Sales Funnels

Advertising on Facebook is a powerful tool that can reach thousands of potential customers for a pretty modest budget. It seems so simple – and...

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10 Ways to Boost Social Media Engagement

Social media success is a game. A serious one, but still a game. And just like any game, winning at social media requires you to know the rules...

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Social Media Mistakes: 10 Common Marketing Missteps to Avoid

Even though social media has been a major part of lives for fifteen years (MySpace was founded in 2003), many businesses continue to make the same...

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The 2018 Social Media Posting Frequency Guide

These days, every business knows that you need to stay active on social media. But there is no clear definition of what 'staying active' means –...

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Best Friends Forever: Social Media and Video

There are enough marketing blogs about the rise of social media and video to make it to the moon and back. But if you'll bear with me here, I'm...

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Should You Pay for Social Media Success?

For many years, social media was a marketing tool that required a lot of time and very little money. But those days are officially gone – or that...

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Loyal Customers and Social Media Fans

Money-paying customers are the lifeblood of your business. And earning more customers is almost always the end goal of social media marketing...

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#DeleteFacebook: Is the Social Media Giant Doomed?

March was a rough month for the social media giant that everyone loves to hate. Facebook was rocked by revelations that Cambridge Analytica, a...

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Building a Social Media Strategy from Scratch

We’ve come a long way from the days of MySpace walls and sparkly gifs. And social media has grown from an internet time-waster to a...

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