Brand Development, Business, Marketing, Social Media

Start Talking! 10 Ways to Engage Your Business’s Social Media Fans

If you’re at a casual get together, it’s okay if you don’t have much to say. Sometimes, it’s easier and more rewarding to just listen. Other times we really just want to hear someone enthusiastically walk us through why their Uncle Joe got arrested at Thanksgiving. (How could we seriously
Brand Development, Business, Marketing, Social Media

Business in the Front… Party in the WHAT? The Dos and Don’ts of Being Funny on Your Business Page

Robin Williams. Kevin Hart. Amy Poehler. Lucille Ball. If laughter is the best medicine, the abovementioned comedic greats are certified prescribers of it. The good news is that unlike becoming a doctor, the road to successfully channeling humor on your business page is a lot simpler (and, cheaper)! People are
Phone recording video for social media
Social Media

The Future of Social Media Video

A few weeks ago, we talked about how the Stories format will continue to grow across Facebook and Instagram. This is big news for anyone looking to use social media for marketing purposes – and it should be a driving force behind any new efforts on either channel. Today, we’ll
Social Media Holidays for 2019
Social Media

Fusion Group USA’s 2019 Social Media Holidays

I know, it’s only October and talking about 2019 seems premature. But we’re less than three months away from the new year and now is the time to start planning. November and December are always a busy season for social media marketers, so it’s never a bad idea to get
User Generated Content
Social Media

The Power of User Generated Content

Content creation is hard work. Even a simple social media update takes time as you work out the copy and select the perfect image – not to mention videos, blog posts, and ebooks. But there is a way to significantly boost your available content without sinking a week’s worth of
Social Media Community Building
Social Media

Community Building, Social Media, and Your Brand

If you spend any time reading marketing blogs (and you’re here reading this, so I’ll assume you do), then you are probably sick of hearing about social media’s declining organic reach. The laments over organic reach have been long and loud – while actionable techniques for slowing that decline have
Engagement campaigns
Social Media

Engagement Campaigns for Conversion: an Advertising Strategy for Facebook

Facebook makes getting into advertising and boosting posts as easy as possible. But mastering the labyrinth of their tools and analytics can be a daunting task. Campaign goals, target audiences, ad creative, and budget all offer a confusing array of options and features. You can learn to advertise on Facebook
Hashtags on Facebook
Social Media

Hashtags on Facebook: Boom or Bust?

Facebook first introduced hashtag usage all the way back in 2013. Now it’s 2018 and it seems that nobody is quite sure how to properly utilize hashtags on Facebook – even though it is the world’s biggest social media channel. Some brands treat Facebook like Instagram and throw a dozen
Facebook Advertising Funnel
Advertising, Social Media

Facebook Advertising & Sales Funnels

Advertising on Facebook is a powerful tool that can reach thousands of potential customers for a pretty modest budget. It seems so simple – and that blue ‘Boost Post’ button is waiting there tempting you to drop a few dollars and see what happens to your sales. But finding success
Boosting social media engagement
Social Media

10 Ways to Boost Social Media Engagement

Social media success is a game. A serious one, but still a game. And just like any game, winning at social media requires you to know the rules and algorithms that make social media tick. Today we’ll look at ten ways to boost social media engagement that you can start
Social Media Mistakes
Social Media

Social Media Mistakes: 10 Common Marketing Missteps to Avoid

Even though social media has been a major part of lives for fifteen years (MySpace was founded in 2003), many businesses continue to make the same marketing mistakes year after year. Today, we’ll look at ten of the most common social media marketing mistakes that people make – and how you can turn
How often to post
Social Media

The 2018 Social Media Posting Frequency Guide

These days, every business knows that you need to stay active on social media. But there is no clear definition of what ‘staying active’ means – is that every day? Ten times a day? Once a week? The command is given – stay active – but little guidance is provided
social media and video
Social Media

Best Friends Forever: Social Media and Video

There are enough marketing blogs about the rise of social media and video to make it to the moon and back. But if you’ll bear with me here, I’m going to add one more log to the growing video fire. Today, I’ll investigate the benefits of using video as a social media
Paying for social media success
Social Media

Should You Pay for Social Media Success?

For many years, social media was a marketing tool that required a lot of time and very little money. But those days are officially gone – or that is what marketers would have you believe. Every marketing blog on the internet is overflowing with lamentations over the death of organic
Social Media Customers
Social Media

Loyal Customers and Social Media Fans

Money-paying customers are the lifeblood of your business. And earning more customers is almost always the end goal of social media marketing efforts. The process moves from a digital introduction to building a relationship to converting a customer. That’s the basis of 90% of all social media marketing in today’s world. But
Facebook Scandal
Social Media

#DeleteFacebook: Is the Social Media Giant Doomed?

March was a rough month for the social media giant that everyone loves to hate. Facebook was rocked by revelations that Cambridge Analytica, a political data firm, gained access to potentially private information from over 50 million users. The revelation was made worse given the politically charged climate and how
Social Media Strategy
Social Media

Building a Social Media Strategy from Scratch

We’ve come a long way from the days of MySpace walls and sparkly gifs. And social media has grown from an internet time-waster to a multi-billion-dollar marketing and advertising giant that you can’t afford to ignore. But the importance of social media doesn’t mean you should jump onboarding and start
unlimited graphic design plans
Graphic Design

Graphic Design is for Everyone!

We’ve all heard the horror stories. You hire a graphic designer and it quickly becomes apparent that their portfolio was entirely ‘borrowed’ designs from the internet. Or you hire a freelancer and it takes two weeks to get an email response before they disappear into the night. Or you pay
Facebook Update
Social Media

Facebook Update: Meaningful Social Interactions

Facebook is yet again making adjustments to its news feed algorithm. And this time it is bad news for business pages. But, as always, there is a silver lining for marketers willing to go above and beyond the average. Pages that slap a few thoughtless posts out each month will
Social Media

Facebook Releases First Annual Topics & Trends Report

Marketers are in the business of predicting future trends. But before you conjure up images of Nostradamus or Zoltar, we’re talking about data-backed predictions, not the more supernatural variety. Thankfully, Facebook has made our jobs easier with their first ‘Annual Topics and Trends Report.’ Facebook’s IQ team has been compiling
Picture of phone using Twitter app
Social Media

Social Media Marketing Primer: Twitter

Note: This is the third in our monthly series of social media marketing primers. Check out our previous posts on Facebook and Instagram. We’ve looked at Facebook and Instagram – and now we turn our attention to using Twitter marketing for your business. Twitter has evolved greatly since its birth
picture of intsagram on phone
Social Media

Social Media Marketing Primer: Instagram

Note: This is the second in our monthly series of social media marketing primers. Read part one on Facebook here. After covering the big kid on the block (Facebook) last month, we now turn our attention to Facebook’s little cousin – Instagram. And while Facebook still dominates the social media
picture of boxers
Social Media

Stick & Move: Modern Social Media Marketing

Social media is an evolving landscape – and your social media marketing strategy has to be able to evolve with it. Too many people – both business owners and marketers – see a bit of social media success and think they have a winning solution. But sitting back and trusting
facebook app on phone
Marketing, Social Media

Social Media Marketing Primer: Facebook

When it came time to plan this Social Media Primer series, it was obvious where to start. Facebook is the big fish in the social media ocean with over 2 billion active users – that’s billion, with a b. Facebook is insanely popular and it doesn’t look to be slowing