Loyal Customers and Social Media Fans

Money-paying customers are the lifeblood of your business. And earning more customers is almost always the end goal of social media marketing...

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#DeleteFacebook: Is the Social Media Giant Doomed?

March was a rough month for the social media giant that everyone loves to hate. Facebook was rocked by revelations that Cambridge Analytica, a...

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Building a Social Media Strategy from Scratch

We’ve come a long way from the days of MySpace walls and sparkly gifs. And social media has grown from an internet time-waster to a...

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Facebook Update: Meaningful Social Interactions

Facebook is yet again making adjustments to its news feed algorithm. And this time it is bad news for business pages. But, as always, there is a...

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Facebook Releases First Annual Topics & Trends Report

Marketers are in the business of predicting future trends. But before you conjure up images of Nostradamus or Zoltar, we’re talking about...

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Social Media Marketing Primer: Twitter

Note: This is the third in our monthly series of social media marketing primers. Check out our previous posts on Facebook and Instagram. We’ve...

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Social Media Marketing Primer: Instagram

Note: This is the second in our monthly series of social media marketing primers. Read part one on Facebook here. After covering the big kid on...

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Stick & Move: Modern Social Media Marketing

Social media is an evolving landscape – and your social media marketing strategy has to be able to evolve with it. Too many people – both business...

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Social Media Marketing Primer: Facebook

When it came time to plan this Social Media Primer series, it was obvious where to start. Facebook is the big fish in the social media ocean with...

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Discover Your Social Media Potential

At this point, there’s no need to continue hammering on the importance of social media. But understanding that importance and knowing how to...

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