The Power of User Generated Content

Content creation is hard work. Even a simple social media update takes time as you work out the copy and select the perfect image – not...

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Community Building, Social Media, and Your Brand

If you spend any time reading marketing blogs (and you’re here reading this, so I’ll assume you do), then you are probably sick of...

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Engagement Campaigns for Conversion: an Advertising Strategy for Facebook

Facebook makes getting into advertising and boosting posts as easy as possible. But mastering the labyrinth of their tools and analytics...

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Hashtags on Facebook: Boom or Bust?

Facebook first introduced hashtag usage all the way back in 2013. Now it’s 2018 and it seems that nobody is quite sure how to properly utilize...

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Facebook Advertising & Sales Funnels

Advertising on Facebook is a powerful tool that can reach thousands of potential customers for a pretty modest budget. It seems so simple – and...

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10 Ways to Boost Social Media Engagement

Social media success is a game. A serious one, but still a game. And just like any game, winning at social media requires you to know the rules...

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Social Media Mistakes: 10 Common Marketing Missteps to Avoid

Even though social media has been a major part of lives for fifteen years (MySpace was founded in 2003), many businesses continue to make the same...

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The 2018 Social Media Posting Frequency Guide

These days, every business knows that you need to stay active on social media. But there is no clear definition of what 'staying active' means –...

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Best Friends Forever: Social Media and Video

There are enough marketing blogs about the rise of social media and video to make it to the moon and back. But if you'll bear with me here, I'm...

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Should You Pay for Social Media Success?

For many years, social media was a marketing tool that required a lot of time and very little money. But those days are officially gone – or that...

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