Advertising, Brand Development, Business, Marketing, Social Media

The Do’s and Don’ts of Dealing with Negative Online Reviews

When it comes to your business, reputation is everything. “A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” – Jeff Bezos Nowadays, it is increasingly rare to find a person that doesn’t check online reviews before conducting
Brand Development, Business, Direct Mailing and Email, Marketing, SEO, Social Media

The Mulch of the Digital Landscape: What Evergreen Content Is and Why Your Business Needs It

What is “Evergreen Content”? Simply put, evergreen content is information that retains its usefulness despite the progression of time. Evergreen trees are known for being resilient, robust, and beautiful all year long, whether they’re showcasing holiday ornaments or shading wildflowers from the summer sun. This type of content is invaluable
Advertising, Brand Development, Business, Marketing, Social Media

Your Brand’s Voice is Your Brand’s Power: Your Guide to Success

Humans have a fascination with voice. Before we dive into brand voice, let’s examine voice in a familiar context. We use voice to differentiate between friends who are talking to us at the same time, and we feel comfort- or, anxiety- when we hear specific people speak. We use our
Brand Development, Business, Marketing, Social Media

Start Talking! 10 Ways to Engage Your Business’s Social Media Fans

If you’re at a casual get together, it’s okay if you don’t have much to say. Sometimes, it’s easier and more rewarding to just listen. Other times we really just want to hear someone enthusiastically walk us through why their Uncle Joe got arrested at Thanksgiving. (How could we seriously
Brand Development, Business, Marketing, Social Media

Business in the Front… Party in the WHAT? The Dos and Don’ts of Being Funny on Your Business Page

Robin Williams. Kevin Hart. Amy Poehler. Lucille Ball. If laughter is the best medicine, the abovementioned comedic greats are certified prescribers of it. The good news is that unlike becoming a doctor, the road to successfully channeling humor on your business page is a lot simpler (and, cheaper)! People are
Marketing, Social Media

Which Social Media Platform Should Your Business be on in 2019?

Social media marketing matters, especially in 2019. It’s inexpensive and can reach thousands instantly. If approached correctly, it can really boost your sales but diving right in without a clear strategy can be tragic. With so many different social platforms out there, how do you know which one is best
Business, Direct Mailing and Email, Large Format Printing, Marketing, SEO, Social Media

7 Marketing Ideas to Welcome the New Year

What better way to kick off the New Year then by giving your sales a boost by engaging your customers with post-holiday promotions. The holiday sales rush maybe over but by embracing some creative marketing ideas you can beat the new year slump 1. Email Email marketing is easy to
Phone recording video for social media
Social Media

The Future of Social Media Video

A few weeks ago, we talked about how the Stories format will continue to grow across Facebook and Instagram. This is big news for anyone looking to use social media for marketing purposes – and it should be a driving force behind any new efforts on either channel. Today, we’ll
Typewriter on white table
Social Media

Tell Your Story: Facebook’s Story Format for Business Owners

Are you using Facebook or Instagram Stories as a part of your brand’s marketing strategy? They’ve been around for about two years now, and it’s time to face the facts – they are here to stay. Continuing to ignore the Stories features puts you at risk for getting left behind
Social Media Holidays for 2019
Social Media

Fusion Group USA’s 2019 Social Media Holidays

I know, it’s only October and talking about 2019 seems premature. But we’re less than three months away from the new year and now is the time to start planning. November and December are always a busy season for social media marketers, so it’s never a bad idea to get
User Generated Content
Social Media

The Power of User Generated Content

Content creation is hard work. Even a simple social media update takes time as you work out the copy and select the perfect image – not to mention videos, blog posts, and ebooks. But there is a way to significantly boost your available content without sinking a week’s worth of
Social Media Community Building
Social Media

Community Building, Social Media, and Your Brand

If you spend any time reading marketing blogs (and you’re here reading this, so I’ll assume you do), then you are probably sick of hearing about social media’s declining organic reach. The laments over organic reach have been long and loud – while actionable techniques for slowing that decline have
Engagement campaigns
Social Media

Engagement Campaigns for Conversion: an Advertising Strategy for Facebook

Facebook makes getting into advertising and boosting posts as easy as possible. But mastering the labyrinth of their tools and analytics can be a daunting task. Campaign goals, target audiences, ad creative, and budget all offer a confusing array of options and features. You can learn to advertise on Facebook
Hashtags on Facebook
Social Media

Hashtags on Facebook: Boom or Bust?

Facebook first introduced hashtag usage all the way back in 2013. Now it’s 2018 and it seems that nobody is quite sure how to properly utilize hashtags on Facebook – even though it is the world’s biggest social media channel. Some brands treat Facebook like Instagram and throw a dozen
Facebook Advertising Funnel
Advertising, Social Media

Facebook Advertising & Sales Funnels

Advertising on Facebook is a powerful tool that can reach thousands of potential customers for a pretty modest budget. It seems so simple – and that blue ‘Boost Post’ button is waiting there tempting you to drop a few dollars and see what happens to your sales. But finding success
Boosting social media engagement
Social Media

10 Ways to Boost Social Media Engagement

Social media success is a game. A serious one, but still a game. And just like any game, winning at social media requires you to know the rules and algorithms that make social media tick. Today we’ll look at ten ways to boost social media engagement that you can start
Social Media Mistakes
Social Media

Social Media Mistakes: 10 Common Marketing Missteps to Avoid

Even though social media has been a major part of lives for fifteen years (MySpace was founded in 2003), many businesses continue to make the same marketing mistakes year after year. Today, we’ll look at ten of the most common social media marketing mistakes that people make – and how you can turn
How often to post
Social Media

The 2018 Social Media Posting Frequency Guide

These days, every business knows that you need to stay active on social media. But there is no clear definition of what ‘staying active’ means – is that every day? Ten times a day? Once a week? The command is given – stay active – but little guidance is provided
social media and video
Social Media

Best Friends Forever: Social Media and Video

There are enough marketing blogs about the rise of social media and video to make it to the moon and back. But if you’ll bear with me here, I’m going to add one more log to the growing video fire. Today, I’ll investigate the benefits of using video as a social media
Paying for social media success
Social Media

Should You Pay for Social Media Success?

For many years, social media was a marketing tool that required a lot of time and very little money. But those days are officially gone – or that is what marketers would have you believe. Every marketing blog on the internet is overflowing with lamentations over the death of organic
Social Media Customers
Social Media

Loyal Customers and Social Media Fans

Money-paying customers are the lifeblood of your business. And earning more customers is almost always the end goal of social media marketing efforts. The process moves from a digital introduction to building a relationship to converting a customer. That’s the basis of 90% of all social media marketing in today’s world. But
Facebook Scandal
Social Media

#DeleteFacebook: Is the Social Media Giant Doomed?

March was a rough month for the social media giant that everyone loves to hate. Facebook was rocked by revelations that Cambridge Analytica, a political data firm, gained access to potentially private information from over 50 million users. The revelation was made worse given the politically charged climate and how
Social Media Strategy
Social Media

Building a Social Media Strategy from Scratch

We’ve come a long way from the days of MySpace walls and sparkly gifs. And social media has grown from an internet time-waster to a multi-billion-dollar marketing and advertising giant that you can’t afford to ignore. But the importance of social media doesn’t mean you should jump onboarding and start
Facebook Update
Social Media

Facebook Update: Meaningful Social Interactions

Facebook is yet again making adjustments to its news feed algorithm. And this time it is bad news for business pages. But, as always, there is a silver lining for marketers willing to go above and beyond the average. Pages that slap a few thoughtless posts out each month will