Picture of stop watch to measure page speed

SEO: Is Your Page Speed Slowing You Down?

If you’re old enough to remember the days of dial-up internet, then waiting for a webpage to load is nothing new to you. But those days are quickly becoming a distant memory and today’s internet users expect to be delivered content immediately after clicking a link. Recent studies have shown
Search engines for SEO

Understanding Search Engines for SEO

Creating a successful SEO campaign requires at least a basic understanding of how modern search engines operate. You don’t need a master’s degree in data science, but you should understand the basics of how search engines work and how that affects your SEO strategy. Today, we’ll offer a crash course
featured snippets and position one

Featured Snippets and Position One

Google continues to tweak the way they structure their search engine results page in ways that devalue the coveted number one position. The rapid growth of featured snippets, local packs, and voice search have all eroded the importance of the number one position. And now the newest version of Google’s
Improve your local SEO

How to Improve your Local SEO

Earlier this month we talked about how targeting the wrong keywords can hurt your SEO efforts. Today, we’ll shift our focus to geographic concerns and the importance of local SEO. Just like keywords, targeting the wrong location (or no location at all) can render your search engine optimization ineffective. For
Picking the Right Keywords

SEO: Picking the Right Keywords

Building an SEO campaign requires a significant investment of time, money, or both. But increasing your organic search ranking can be a powerful opportunity for your business to grow and develop. Search engine optimization increases your visibility, trustworthiness, and user experience. But before you go running out to the nearest SEO
OnPage SEO Guide

On-Page SEO Guide: 2018 Edition

Search engine optimization is often shrouded in jargon and six feet of technical details. In some ways, that makes sense because SEO is a highly technical field that requires a lot of specialized knowledge. But in other ways, this mystery is encouraged by SEO agencies that don’t want average business
Why You Need SEO

Why Does My Business Need SEO?

A lot of business owners know they need some form of search engine optimization. But a much smaller number are able to express why they need SEO and why it is so important to long-term success. Today, we’ll look at what search engine optimization is, why it matters, and what
Content Rewriting for SEO

Content Rewriting for SEO

Website content is critical to search engine optimization. Good content will get you ranking for the search terms that matter to your business while bad content will get you buried somewhere on page seven of Google results. There are clear guidelines when it comes to creating content for a new
Internal Links Tips

Don’t Forget About Your Internal Links

We’ve spent the whole month of May talking about different aspects of SEO, from link building to finding the right agency. As we wrap up this month-long focus on search engine optimization with a look at internal links on your website. We saved internal links for last because, to be honest, they aren’t as important as some
How to write meta descriptions

How to Write Killer Meta Descriptions

Sometimes finding SEO success takes some good old-fashioned copywriting. And meta descriptions is one of those places. They still require a smidge of technical knowledge, but 99% of meta description success relies on good writing. Keep reading to learn how to write meta descritpions.  Today we’ll look at crafting the best meta descriptions possible so
High-Quality Link Building
SEO, Uncategorized

Link Building in 2018

Backlinks are essential to any business’ SEO strategy. But there’s a conundrum around link building: Getting links requires high-quality content High-quality content is created by creative professionals. Most creative professionals are terrible at sales. Earning links to your content requires sales-type outreach. So, what can you do to help build SEO-friendly links in 2018?
Finding an SEO Agency

Finding an SEO Agency: Dos and Don’ts

There are thousands of SEO providers in every corner of the internet. And out of that thousand, 999 are fraudsters, flimflam men, and hucksters. So, what can a business owner do it ensure that you get professional SEO service instead of a shady scammer? Today, we look at the dos and
Improve your local SEO

Local SEO: 5 Ways to Improve Your Rankings Today

We’re big fans of search engine optimization. And if you’re a local business, nothing moves the needle with the searchers that matter like local SEO. Today we’ll look at five relatively easy ways to optimize your local presence.  Local SEO allows you to focus your efforts on the people that matter
Blogging for SEO

Blogging for SEO: The How and Why of It

Committing to writing a blog is the most DIY-friendly way to give your SEO a boost. But blogging for SEO still requires some understanding of search engine optimization best practices. Today, we’ll dive into the why and how of using blogging to advance your SEO goals.  Becoming an expert at blogging for
SEO Pros and Cons

SEO & SEM: Weighing the Pros and Cons

For many people, search engine optimization (SEO) and search engine marketing (SEM) are two sides of the same coin. But SEO and SEM each have their own unique pros and cons – and understanding those pros and cons are critical to building a successful digital marketing strategy. Both SEO and SEM will
How long does seo take

How Long Does SEO Take?

How long does SEO take? That’s a common question we get, but unfortunately, it is hard to give a clear answer. So much depends on the current state of your website, your location, and your market. But there are some general guidelines we use when setting customer expectations for search
SEO Planning

SEO Planning: a Guide for Small Businesses

The work of search engine optimization is often buried under about six feet of jargon and technical language. But it doesn’t have to be that way. Today we’ll present a simplified way to craft and execute an SEO strategy. Like all marketing work, a successful SEO campaign relies on two things:
web design for seo
Marketing, SEO, Website Design

Web Design for SEO: What You Need to Know

As a provider of search engine optimization services, we work on websites built by a wide range of web designers. That has given us a front row seat to some very questionable design practices. And because we are also a web design agency, it drives us crazy to see the
need a blog
Marketing, SEO, Website Design

Avoiding the Blog of Despair: A Simple Way to Start Blogging Today

Let’s say you’ve got a shiny, new website and you’re excited to share it with the world. You set your little guy free into the wilds of the internet and wait for the visitors to come flocking. You check your Google analytics every day. But the traffic just isn’t coming
How to optimize images for SEO

SEO: Optimizing Your Images for Success

Search engine optimization so often focuses on writing, but a well-rounded SEO strategy needs to include image optimization. This is especially true as digital communications continue toward more and more visual content. With (at least) several images on every page, missing out on image optimization means leaving a massive amount
Google Maccabees Update

Google Maccabees: What It Means for You

Last month, Google rolled out some updates to their ever-evolving algorithm. While they say there was no single update, it is obvious that their search algorithm saw a shift around mid-December. Danny Sullivan, Google’s public liaison, called it a ‘general flux period’. But whether it is an update or a
Google guidelines for local seo

[Infographic] Google Guidelines for Local SEO

Many SEO providers try to keep their work shrouded in mystery, claiming they have the secret recipe for success that they can’t share with anyone. But here’s the big secret: most of them are just getting their information from the Google guidelines. When it comes to the Google guidelines for
picture of security camera
SEO, Website Design

Site Security: What You Need to Know

Let me set the stage: you’ve opening a new business, finally realizing years of dreams and planning. Your storefront is perfect and ready for business, your new website is shiny and well-designed, and it’s time to realize your dreams. Sure, the site isn’t secure but you can worry about that
landing page
SEO, Website Design

Landing Page Best Practices

I talk about digital marketing a lot in this space (probably because this is a marketing and advertising blog, imagine that). Email marketing, PPC advertising, social media usage, all of that gets significant attention. But I have realized that I’ve left a glaring hole is the topics covered here at