888.954.9554  |    [email protected]

 |     |  

888.954.9554  |    [email protected]

Tags: PPC

PPC Advertising: Understanding Keywords

Pay-per-Click advertising is a quick way to get your brand to the top of the search engine results page. But before you jump in with both feet, it is important to understand a few basic concepts – especially keywords. Today, I’ll try to lay out some keyword tips that will help to guide your way […]

Understanding (and improving) AdWords Quality Score

Google makes PPC advertising easily accessible with an AdWords account. But a quick look around the AdWords dashboard shows that there’s more to a successful PPC advertising campaign that picking out a few keywords and waiting for results. For advertisers, the most important thing to understand is Google’s Quality Score metrics. Maintaining a...

PPC Advertising: Getting the Right Data

Data tracking is critical to a successful PPC advertising campaign. But just tracking the data might not be enough – building an effective PPC campaign means tracking the right data. By tracking conversion, time-on-page, and sales data; a good advertiser can ensure that you’re getting the proper return on investment – otherwise it is too...

Last Minute Digital Advertising

In traditional advertising, last minute advertisements or changes are almost impossible. Digital advertising has the benefit of allowing for last minute ad placement, a strength that is especially pronounced around the holiday season. When it comes to traditional advertising, you must figure in time for design, print, production, publication, and...

The Deceptive Allure of AdWords

Google makes AdWords look inviting: the signup is easy and you can have ads up and running in almost no time at all. But the apparent simplicity of AdWords can be deceptive. There is a whole host of questions that need to be answered before a successful advertising campaign can be launched. Consideration of target […]