PPC Tag

The art and practice of marketing is full of alphabet soup. Acronyms can make our language more economical, but it can be confusing for...

For many people, search engine optimization (SEO) and search engine marketing (SEM) are two sides of the same coin. But SEO and SEM each have...

I talk about digital marketing a lot in this space (probably because this is a marketing and advertising blog, imagine that). Email marketing, PPC...

We ended last week by talking about how copywriting is a vital part of marketing and advertising – and that’s about to change anytime soon. This...

Pay-per-Click advertising is a quick way to get your brand to the top of the search engine results page. But before you jump in with both feet, it...

Google makes PPC advertising easily accessible with an AdWords account. But a quick look around the AdWords dashboard shows that there’s more to a...

Data tracking is critical to a successful PPC advertising campaign. But just tracking the data might not be enough – building an effective PPC...

Google makes AdWords look inviting: the signup is easy and you can have ads up and running in almost no time at all. But the apparent simplicity...

Interested in boosting your conversion rates? The primary goal in having a website is to boost business, and if it’s not working out check...