The art and practice of marketing is full of alphabet soup. Acronyms can make our language more economical, but it can be confusing for...

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SEO & SEM: Weighing the Pros and Cons

For many people, search engine optimization (SEO) and search engine marketing (SEM) are two sides of the same coin. But SEO and SEM each have...

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Landing Page Best Practices

I talk about digital marketing a lot in this space (probably because this is a marketing and advertising blog, imagine that). Email marketing, PPC...

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How to Write Winning PPC Ads

We ended last week by talking about how copywriting is a vital part of marketing and advertising – and that’s about to change anytime soon. This...

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PPC Advertising: Understanding Keywords

Pay-per-Click advertising is a quick way to get your brand to the top of the search engine results page. But before you jump in with both feet, it...

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Understanding (and improving) AdWords Quality Score

Google makes PPC advertising easily accessible with an AdWords account. But a quick look around the AdWords dashboard shows that there’s more to a...

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PPC Advertising: Getting the Right Data

Data tracking is critical to a successful PPC advertising campaign. But just tracking the data might not be enough – building an effective PPC...

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Last Minute Digital Advertising

In traditional advertising, last minute advertisements or changes are almost impossible. Digital advertising has the benefit of allowing for last...

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The Deceptive Allure of AdWords

Google makes AdWords look inviting: the signup is easy and you can have ads up and running in almost no time at all. But the apparent simplicity...

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10 Tips on Increasing Site Conversion

Interested in boosting your conversion rates? The primary goal in having a website is to boost business, and if it’s not working out check...

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