Marketing, SEO

18 COMMON MARKETING ACRONYMS TRANSLATED

The art and practice of marketing is full of alphabet soup. Acronyms can make our language more economical, but it can be confusing for business owners and customers who are less familiar with marketing jargon. 1. API or Application Programming Interface A programming tool that allows a person to pull
SEO Pros and Cons
SEO

SEO & SEM: Weighing the Pros and Cons

For many people, search engine optimization (SEO) and search engine marketing (SEM) are two sides of the same coin. But SEO and SEM each have their own unique pros and cons – and understanding those pros and cons are critical to building a successful digital marketing strategy. Both SEO and SEM will
landing page
SEO, Website Design

Landing Page Best Practices

I talk about digital marketing a lot in this space (probably because this is a marketing and advertising blog, imagine that). Email marketing, PPC advertising, social media usage, all of that gets significant attention. But I have realized that I’ve left a glaring hole is the topics covered here at
picture of laptop on desk
Advertising

How to Write Winning PPC Ads

We ended last week by talking about how copywriting is a vital part of marketing and advertising – and that’s about to change anytime soon. This week, we’ll look at specific areas that were copywriting is essential to the success of our campaigns, starting with writing PPC ads. Writing PPC
Picture of google search
Advertising, Marketing

PPC Advertising: Understanding Keywords

Pay-per-Click advertising is a quick way to get your brand to the top of the search engine results page. But before you jump in with both feet, it is important to understand a few basic concepts – especially keywords. Today, I’ll try to lay out some keyword tips that will
picture of dartboard
Advertising

Understanding (and improving) AdWords Quality Score

Google makes PPC advertising easily accessible with an AdWords account. But a quick look around the AdWords dashboard shows that there’s more to a successful PPC advertising campaign that picking out a few keywords and waiting for results. For advertisers, the most important thing to understand is Google’s Quality Score
PPC ads
Advertising

PPC Advertising: Getting the Right Data

Data tracking is critical to a successful PPC advertising campaign. But just tracking the data might not be enough – building an effective PPC campaign means tracking the right data. By tracking conversion, time-on-page, and sales data; a good advertiser can ensure that you’re getting the proper return on investment
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Advertising, Marketing

Last Minute Digital Advertising

In traditional advertising, last minute advertisements or changes are almost impossible. Digital advertising has the benefit of allowing for last minute ad placement, a strength that is especially pronounced around the holiday season. When it comes to traditional advertising, you must figure in time for design, print, production, publication, and
PPC advertising
Advertising, SEO

The Deceptive Allure of AdWords

Google makes AdWords look inviting: the signup is easy and you can have ads up and running in almost no time at all. But the apparent simplicity of AdWords can be deceptive. There is a whole host of questions that need to be answered before a successful advertising campaign can
website design, eCommerce, website development, call to action, navigation, responsive design, Fusion Group USA, Grand Junction, Colorado, Phoenix, Arizona
Website Design

10 Tips on Increasing Site Conversion

So you’ve got a website, but you’re concerned about whether or not it’s helping increase business. This would mean you’re looking to improve your conversion rate. What is a conversion rate? It’s the percentage of prospective customers visiting your site that take the action you want them to – it