landing page
SEO, Website Design

Landing Page Best Practices

I talk about digital marketing a lot in this space (probably because this is a marketing and advertising blog, imagine that). Email marketing, PPC advertising, social media usage, all of that gets significant attention. But I have realized that I’ve left a glaring hole is the topics covered here at
picture of laptop on desk
Advertising

How to Write Winning PPC Ads

We ended last week by talking about how copywriting is a vital part of marketing and advertising – and that’s about to change anytime soon. This week, we’ll look at specific areas that were copywriting is essential to the success of our campaigns, starting with writing PPC ads. Writing PPC
website design, eCommerce, website development, call to action, navigation, responsive design, Fusion Group USA, Grand Junction, Colorado, Phoenix, Arizona
Website Design

10 Tips on Increasing Site Conversion

So you’ve got a website, but you’re concerned about whether or not it’s helping increase business. This would mean you’re looking to improve your conversion rate. What is a conversion rate? It’s the percentage of prospective customers visiting your site that take the action you want them to – it
SEO, SEM, website design, website development, marketing, Fusion Group USA, Phoenix, Arizona, Grand Junction, Colorado
Website Design

SEO vs. SEM: Which One is the Winning Strategy?

Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are some terms you might hear thrown around in terms of your website design. These two things work hand-in-hand, and it’s up to you how you want to proceed with your online presence. SEO is really all about how you stack