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Your Brand’s Voice is Your Brand’s Power: Your Guide to Success

Humans have a fascination with voice. Before we dive into brand voice, let’s examine voice in a familiar context. We use voice to...

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Landing Page Best Practices

I talk about digital marketing a lot in this space (probably because this is a marketing and advertising blog, imagine that). Email marketing, PPC...

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What to Look for in a Web Design Agency

Every business out there knows they need a website – knowing is the easy part. The difficulty starts when it comes time to act on that knowledge...

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Understanding (and improving) AdWords Quality Score

Google makes PPC advertising easily accessible with an AdWords account. But a quick look around the AdWords dashboard shows that there’s more to a...

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Email Marketing & the Golden Rule

We all remember the Golden Rule from the elementary school playground (or at least I do). But in case you forgot, it goes something like this:...

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Looking Forward: Web Design in 2017

The world of web design is a shifting landscape, but each new year brings us an opportunity to say goodbye to old and welcome the new. 2016 saw...

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SEO 101 Part 3 – Keyword Trends

Note: This is Part 3 of our ongoing SEO 101 series. Previous: Part 1, Part 2 Keywords are the original SEO tool – in the early days of search...

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4 Ways to Include Testimonials in your Web Design

Your business offers top-shelf service and impeccable products, you have a sterling reputation, and customers can trust you; but how do you make...

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Driving Social Media Engagement

Using social media to reach customers is no longer an optional marketing strategy. Using sites like Facebook, Twitter, and Instagram is essential...

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SEO – The Simple Answer

SEO strategies run the gamut from simple (link-buying) to incredibly complex (deep diving into Google analytics and algorithms), but most are...

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