Your Brand’s Voice is Your Brand’s Power: Your Guide to Success
Humans have a fascination with voice. Before we dive into brand voice, let’s examine voice in a familiar context. We use voice to...
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Landing Page Best Practices
I talk about digital marketing a lot in this space (probably because this is a marketing and advertising blog, imagine that). Email marketing, PPC...
What to Look for in a Web Design Agency
Every business out there knows they need a website – knowing is the easy part. The difficulty starts when it comes time to act on that knowledge...
Understanding (and improving) AdWords Quality Score
Google makes PPC advertising easily accessible with an AdWords account. But a quick look around the AdWords dashboard shows that there’s more to a...
Email Marketing & the Golden Rule
We all remember the Golden Rule from the elementary school playground (or at least I do). But in case you forgot, it goes something like this:...
Looking Forward: Web Design in 2017
The world of web design is a shifting landscape, but each new year brings us an opportunity to say goodbye to old and welcome the new. 2016 saw...
SEO 101 Part 3 – Keyword Trends
Note: This is Part 3 of our ongoing SEO 101 series. Previous: Part 1, Part 2 Keywords are the original SEO tool – in the early days of search...
4 Ways to Include Testimonials in your Web Design
Your business offers top-shelf service and impeccable products, you have a sterling reputation, and customers can trust you; but how do you make...
Driving Social Media Engagement
Using social media to reach customers is no longer an optional marketing strategy. Using sites like Facebook, Twitter, and Instagram is essential...
SEO – The Simple Answer
SEO strategies run the gamut from simple (link-buying) to incredibly complex (deep diving into Google analytics and algorithms), but most are...
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