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Marketing Terms Everyone Should Know (C-D)

Everyone should know SOME marketing terms! Catching a part of someone’s conversation and being able to understand and respond can unlock...

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Graphic Design is for Everyone!

We’ve all heard the horror stories. You hire a graphic designer and it quickly becomes apparent that their portfolio was entirely ‘borrowed’...

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Social Media Marketing Primer: Instagram

Note: This is the second in our monthly series of social media marketing primers. Read part one on Facebook here. After covering the big kid on...

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Email Marketing Funnels

Understanding marketing and sales funnels is critical to growing your business. If you don’t have a clear idea of how people move from leads to...

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SMS Marketing: Untapped Potential

Text messaging is hardly a new thing. It rapidly became the preferred form of communication among millennials and is gaining in popularity across...

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5 Advantages of Direct Mail

The modern marketer is faced with a paralyzing range of channel options. Social media, PPC, retargeted, and other digital channels dominate the...

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Content Creation: a guide to writing content on unfamiliar topics

As a content marketer, people often ask me how I am able to write content without being an expert. In any given day, I’ll be writing about SEO,...

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Social Media Funnels: What to Post and How to Track

Marketing and sales funnels have been the standard way to segment customers for a long time. But this funnel imagery was developed long before the...

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SMS Marketing: Planning for Success

SMS marketing remains an underutilized marketing tool. This even though text-message marketing boasts some seriously impressive statistics....

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How to Direct Mail: 10 Dos and Don’ts

The reputation of direct mail is often wildly inaccurate. When we talk about direct mail, I fear that a lot of people picture sending out tens of...

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