marketing plan Tag

Everyone should know SOME marketing terms! Catching a part of someone’s conversation and being able to understand and respond can unlock...

We’ve all heard the horror stories. You hire a graphic designer and it quickly becomes apparent that their portfolio was entirely ‘borrowed’...

Note: This is the second in our monthly series of social media marketing primers. Read part one on Facebook here. After covering the big kid on...

Understanding marketing and sales funnels is critical to growing your business. If you don’t have a clear idea of how people move from leads to...

Text messaging is hardly a new thing. It rapidly became the preferred form of communication among millennials and is gaining in popularity across...

The modern marketer is faced with a paralyzing range of channel options. Social media, PPC, retargeted, and other digital channels dominate the...

As a content marketer, people often ask me how I am able to write content without being an expert. In any given day, I’ll be writing about SEO,...

Marketing and sales funnels have been the standard way to segment customers for a long time. But this funnel imagery was developed long before the...

SMS marketing remains an underutilized marketing tool. This even though text-message marketing boasts some seriously impressive statistics....

The reputation of direct mail is often wildly inaccurate. When we talk about direct mail, I fear that a lot of people picture sending out tens of...