Advertising, Brand Development, Business, Graphic Design, Marketing, Productivity

12 Tips and Tricks for Legendary Logos

Creating legendary logos isn’t impossible- knowing the right tips and tricks is half the battle.  “Logos are a graphic extension of the internal realities of a company.” – Saul Bass Your products and services may be nothing short of legendary, but the real question is: is your logo legendary? Consumers
Logo design and branding
Graphic Design

6 Elements of a Great Logo

Your logo is the face of your business. It provides the first impression, defines the identity of your brand, and communicates the values you hold dear. That’s a lot of weight for a simple logo to carry – and that’s why it is so important to get the right logo for
Picture of woman in open field
Graphic Design

Transparent Graphic Design Plans – Beyond the Fine Print

The popularity of the monthly membership model in graphic design has exploded over the last three years. And while the competition is good for businesses price shopping graphic design services, it has also lead to a huge increase in providers looking to make a quick buck. Here at Fusion Group
graphic design plan
Graphic Design

Does Your Business Have a Graphic Design Plan?

It’s becoming increasingly clear that every business needs a graphic design plan. Between social media, email marketing, printed collateral, and signage; every business has design needs. And nothing screams unprofessional like design that was obviously cobbled together using clip art and Microsoft Word. If you’re looking to get high-quality graphic design
hiring a graphic designer
Graphic Design

6 Tips for Hiring a Graphic Designer

The world of graphic design is filled with people overpromising and under delivering. With everybody who shells out for an Adobe subscription and access to stock artwork claiming to be the next big thing in graphic design, what do you when you looking for a trustworthy graphic design agency? Today
picture of graphic designer
Graphic Design

The Importance of Logo Design

Logo design shouldn’t be an afterthought for your business – but that’s how many small and medium-sized businesses treat it. Your logo will be the face of your business for years to come, and it should be treated with the proper importance as people’s first introduction to your company. A
Old fashioned typewriter typography
Graphic Design

Graphic Design: An Introduction to Typography

Typography is everywhere. But with the rise of word processors and automated design software, we think about it less and less every day. Our computers, great little machines that they are, have taken much of the leg work out of producing legible text blocks. But in letting computers do the
picture of graphic designer
Graphic Design

Working with Your Graphic Designer

Fusion Group USA employs only top-quality, in-house graphic designers. And while they may be the best at what they do, they still need direction from the client. When it comes to your custom graphic design work, building a working relationship with your designer is key. The best graphic designers are
telling branded stories
Brand Development

Storytelling: Using Narrative to Build your Brand

When it comes to building a successful brand, there’s a lot more to consider than just logos and color selection. Building a brand means telling stories that accurately communicate your identity to customers – and while that story includes elements of color and design choices, it also needs to include
logo size guide
Brand Development, Graphic Design, Website Design

Sizing your Logo for Web Design

Your logo is the face of your company and you want to push that image as much as possible. So when it comes to web design, the temptation is to feature your logo as big and as bold as possible. It makes sense – big graphics make a big impact,
graphic design services
Advertising, Graphic Design, Website Design

Collaborating Design & Copy

With full-time, in-house graphic designers and copy-writers, Fusion Group USA offers something many firms can’t: collaborative efforts that seamlessly integrate across the entire creative process. With so many firms attempting to focus their entire efforts on just one stage of the process, they are forced to outsource either their design
picture of paint colors
Brand Development, Graphic Design, Marketing

Logo Colors – An Important Choice

Developing an eye-catching logo should be the cornerstone of your brand development. And one key to good logo design is color choice – as it often evokes powerful emotions and feelings in the viewer. On both a physiological and cultural level, colors shape how we think about certain products –
graphic design, marketing, advertising, collateral design, logo design, website design, brand image, Fusion Group USA, Grand Junction, Colorado, Phoenix, Arizona
Graphic Design

What is Graphic Design?

Fusion Group USA is a full service marketing agency that specializes in web design, commercial printing, and graphic design. But what exactly is graphic design? There are a number of things that go into graphic design and it can be used for a number of marketing and advertising tools. Graphic
brand development, branding, brand voice, logo design, graphic design, marketing, advertising, Fusion Group USA, Grand Junction, Colorado, Phoenix, Arizona
Brand Development

Does Your Brand Have a Voice?

A brand’s voice is its personality. The communications style, phrasing, and tone of your brand – serious, playful, fun, necessary, etc. If your brand was a person, how would he or she come off to others? Is you’re the life of the party, or the somber, serious one? Finding your
logo design, branding, brand development, graphic design, marketing, advertising, Fusion Group USA, Grand Junction, Colorado, Phoenix, Arizona
Brand Development, Graphic Design, Marketing

Great Logo Design

You want your logo to be memorable and appealing to your market. It sums up your business identity in a visual that should be designed to catch attention and build recognition. There are plenty of great and not so great logo designs out there, but if you follow these 10
graphic design, logo design, marketing collateral, website design, branding, brand development, Fusion Group USA, Grand Junction, Colorado, Phoenix, Arizona
Brand Development, Graphic Design, Website Design

Why You Should Hire a Graphic Designer

Getting any sort of marketing collateral printed or starting a website involves graphic design. With the rise of DIY printing and DIY websites, professional graphic design has, in a way, been diminished. Anyone can hop onto Vista Print and design their own business card or get on Wix or Weebly
branding, brand development, brand exposure, brand recognition, logo design, graphic design, marketing, Fusion Group USA, Grand Junction, Colorado, Phoenix, Arizona
Brand Development

Branding: Keep it Fresh!

Your brand is your image as a business. It’s your identity! People look to your brand, oftentimes summed up with your logo or slogan, to gain an understanding of what you stand for and what it would be like to business with you. It’s important to come up with a
business stationery, commercial printing, branding, marketing, logo design, business cards, direct mail, marketing collateral, Fusion Group USA, Grand Junction, Colorado, Phoenix, Arizona
Commercial Printing

The Importance of Business Stationery

You might think that because we live in a world run by the internet and online marketing, that business stationery is obsolete. But, it is something that continues to be an important cornerstone of any professional business for several reasons. Plus, if you read our blog “Business Cards through the
branding, graphic design, logo design, marketing, advertising, Fusion Group USA, Grand Junction, Colorado, Phoenix, Arizona
Graphic Design

Logo Design: Time for a Facelift?

If your company has a logo, how do you know if it’s time for a redesign? Your business evolves, like you! Which means your brand and your logo – the foundation of your brand – changes as well. Evaluating your brand identity and logo can keep your business relevant and
branding, brand equity, logo design, brand recognition, Fusion Group USA, Phoenix, Grand Junction, Colorado, Arizona
Brand Development

Defining Your Brand: Some Things to Consider

Your business brand is a promise to your customer – it establishes your identity and gives them a picture of what they can expect from you. Branding is the first step in developing your business plan and comes before any form of advertising or marketing can occur. Fusion Group USA
Colorful face
Brand Development

The Logic of Color: Branding With Color in Mind

Color is an important component of everyday life, and in a lot of ways it helps us make important decisions. The clothing you wear, the car you buy, the brand names you’re attracted to all boil down to your understanding of color. In marketing and advertising, color is integral in