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WEB DESIGN CONCEPT

Why Your Great Looking Website is Probably a Lemon: Your Checklist for Optimal Website Functionality

An appealing website design will draw people in, but a website with substance will both increase dwell time and warrant action on their...

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Landing Page Best Practices

I talk about digital marketing a lot in this space (probably because this is a marketing and advertising blog, imagine that). Email marketing, PPC...

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Designing Winning Emails

Email marketing is an attractive option because of its inexpensive price point when compared to direct mail or other forms of direct marketing –...

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Using Facebook to Generate Leads

There are about 1.13 billion daily users on Facebook, making it a great outlet to advertise your brand. Tailoring your posts to generate leads...

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Finding Your Website Purpose

It’s important to understand the purpose of your website because it focuses the design and development process. You want your site to reach...

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A Perfect Match: Social Media and Email Marketing

Have an email marketing plan? Have a social media marketing strategy? Why not combine them! With email and social media working hand in hand,...

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Landing Page Fails

Is your landing page letting you down? There are some things you should avoid to make your landing page successful. Read more to find out what to...

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Linking Direct Mail with Digital Marketing

Direct mail is a targeted and time-tested marketing strategy, and digital marketing is on the up and up. Why not combine the two? Read more to...

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Creating a Successful Landing Page

Landing pages are great for data collection, promoting special offers, or highlighting products and services that are linked to paid ads. Fusion...

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