Advertising, Brand Development, Business, Graphic Design, Marketing, Productivity

12 Tips and Tricks for Legendary Logos

Creating legendary logos isn’t impossible- knowing the right tips and tricks is half the battle.  “Logos are a graphic extension of the internal realities of a company.” – Saul Bass Your products and services may be nothing short of legendary, but the real question is: is your logo legendary? Consumers
Picture of designer building logos
Graphic Design

The Benefits of Rebranding

For many businesses, there comes a day when you need to refresh your image. That might seem far off on the horizon for startups and small businesses – but if your goal is find sustained success, you’ll be faced with the problem eventually. But rebranding is hard work and will
Logo design and branding
Graphic Design

6 Elements of a Great Logo

Your logo is the face of your business. It provides the first impression, defines the identity of your brand, and communicates the values you hold dear. That’s a lot of weight for a simple logo to carry – and that’s why it is so important to get the right logo for
Picture of woman in open field
Graphic Design

Transparent Graphic Design Plans – Beyond the Fine Print

The popularity of the monthly membership model in graphic design has exploded over the last three years. And while the competition is good for businesses price shopping graphic design services, it has also lead to a huge increase in providers looking to make a quick buck. Here at Fusion Group
Graphic Design Blues
Graphic Design

A Cure for the Graphic Design Blues

Indulge me for a minute as I tell the story of a business owner with the graphic design blues. Mike runs a busy garage. He started his business because he had a passion for working on high-end cars – but these days he spends the majority of his time managing
Trade Show Tips
Commercial Printing, Graphic Design, Promotional Products

Trade Show Tips: Design, Print, & Lead Capture

Trade shows and conference displays are a great way to quickly expand brand awareness and your potential customer base. But all too often we see businesses pin up an old banner and hand out promotional pens. I hate to break it to you, but that is boring. You’d be better
meeting with graphic designer
Graphic Design

Communicating with Your Designer

Earlier this week, I sat down and opened up our content calendar to see what the next few days would hold me for. We’ve been focusing on graphic design this month, and that theme was scheduled to continue with a blog post on how to communicate with your graphic designer.
Graphic Design for Digital Marketing
Graphic Design

Why Your Digital Marketing Needs Graphic Design

We talk a lot about digital marketing in this space. How to get the most out of your social media, how to optimize your website for conversions, how email marketing can grow your business. But there’s one surprising thing that can make your break your digital marketing efforts: graphic design.
unlimited graphic design plans
Graphic Design

Graphic Design is for Everyone!

We’ve all heard the horror stories. You hire a graphic designer and it quickly becomes apparent that their portfolio was entirely ‘borrowed’ designs from the internet. Or you hire a freelancer and it takes two weeks to get an email response before they disappear into the night. Or you pay
graphic design plan
Graphic Design

Does Your Business Have a Graphic Design Plan?

It’s becoming increasingly clear that every business needs a graphic design plan. Between social media, email marketing, printed collateral, and signage; every business has design needs. And nothing screams unprofessional like design that was obviously cobbled together using clip art and Microsoft Word. If you’re looking to get high-quality graphic design
hiring a graphic designer
Graphic Design

6 Tips for Hiring a Graphic Designer

The world of graphic design is filled with people overpromising and under delivering. With everybody who shells out for an Adobe subscription and access to stock artwork claiming to be the next big thing in graphic design, what do you when you looking for a trustworthy graphic design agency? Today
Repetition in direct mail
Direct Mailing and Email

Repetition in Direct Mail: Secrets to Success

Direct mail is a powerful tool, but far too many businesses fail to understand that direct mail is not a one-and-done campaign. Success depends on repetition in direct mail because multiple touches are the key to any successful campaign – in either marketing or advertising. If you’re spending your hard-earned
picture of graphic designer
Graphic Design

The Importance of Logo Design

Logo design shouldn’t be an afterthought for your business – but that’s how many small and medium-sized businesses treat it. Your logo will be the face of your business for years to come, and it should be treated with the proper importance as people’s first introduction to your company. A
computers on work desk
Graphic Design

Graphic Design & First Impressions

Winning and retaining new customers is the key to growing your business. But reaching new customers isn’t easy – it always takes an investment in time or resources or both. It is easy to get tied up in PPC advertising, social media, or physical advertisements, but don’t ignore the power
picture of man painting
Graphic Design, Productivity

Demystifying Creative Work

The world of marketing is full of creative professionals – especially designers, writers, and artists. And when we talk about creative work, it is easy to conjure up images of starving artists working in the middle of the night in a New York loft. But for the most part, creative
graphic design

Get the Most From Your Graphic Designer

Finding a qualified graphic designer is a total pain-in-the-you-know-what; especially if you’re a busy business owner. You have to sift through every Joe Schmoe who shelled out the money for some Adobe products and thinks he’s a designer – just to find that the one with talent. And who has time for that? In the past, businesses had two
picture of camera
Graphic Design, Marketing, Social Media

Stock Photos Shouldn’t Suck

Images are a vital ingredient to success on the internet. Social media posts, websites, and blogs all need high-quality photos to draw attention. But if you’ve ever spent time looking for free pictures on the internet, you know the difficulty of finding quality images to include with your content. If
simple graphic design
Commercial Printing, Graphic Design

Lessons in Graphic Design: Simple is Beautiful

What’s the number one note that Matt Groening, creator of The Simpsons, gives to his animators? It’s one word: “Simplify.” It’s good advice for any creative work – and it’s advice that our graphic design team takes to heart. Groening goes on to say, “There’s a simplicity in the design
picture of screen printed shirt
Apparel Design and Print

Screen Printing 101: The Basics

The screen printing technique was first put to use around the time Tiberius was Emperor of Rome and the giant Sequoias of California were only saplings. The original technique was developed in China over 2000 years ago, with screens built from human hair and leaves; then the Japanese made a
Old fashioned typewriter typography
Graphic Design

Graphic Design: An Introduction to Typography

Typography is everywhere. But with the rise of word processors and automated design software, we think about it less and less every day. Our computers, great little machines that they are, have taken much of the leg work out of producing legible text blocks. But in letting computers do the
picture of graphic designer
Graphic Design

Working with Your Graphic Designer

Fusion Group USA employs only top-quality, in-house graphic designers. And while they may be the best at what they do, they still need direction from the client. When it comes to your custom graphic design work, building a working relationship with your designer is key. The best graphic designers are
picture of print ad
Advertising, Graphic Design

10 Ad Designs that Impress – and what we can learn from them

The modern consumer is bombarded with advertisements. According to one recent study, we are exposed to 362 advertisements every day – that is over 22 for every waking hour, or one every three minutes! But the numbers for ads that make an impact or generate engagement are way lower –
custom shirt
Apparel Design and Print

Custom T-Shirts: Choosing the Right Material

Choosing the right garment can make or break your custom printed apparel. Nobody wants to wear the wrong shirt – even if it has the best graphics imaginable. Today we break down the four most common t-shirt materials so you know you’re getting just the right shirt for your next
graphic designer
Advertising, Graphic Design, Marketing

[Announcement] New Graphic Design Membership Plans

Click Here To Learn More   Fusion Group USA is now offering monthly graphic design membership plans. If you’re fed up with sketchy designers, long turnaround times, and inconsistent designs; then a monthly graphic design membership is perfect for you! By signing up for a monthly unlimited design package, you