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When it came time to plan this Social Media Primer series, it was obvious where to start. Facebook is the big fish in the social media ocean with...

Social media is all about connecting with customers in a way that is genuine and authentic. That’s a pretty standard view among social media...

The number of social media platforms available to today’s online marketer is reaching staggering proportions. How can a small (or even...

Building and maintaining an effective social media presence isn’t easy – it requires a large investment of both time and resources. Many larger...

The Problem A few days ago, we posted an article on social media advertising and now Facebook is in the news with reports that it has...

Using social media to reach customers is no longer an optional marketing strategy. Using sites like Facebook, Twitter, and Instagram is essential...

There are about 1.13 billion daily users on Facebook, making it a great outlet to advertise your brand. Tailoring your posts to generate leads...

Do you know how well your social media marketing strategy is going? Take a look at a few of these suggestions to gauge your social media...

Social media is a great way for businesses to connect with their target market, but you have to establish trust first! So how do establish trust...

Social media is a great way to increase your conversion rates! Whether you’re trying to get people to sign up for an online newsletter or...