Tags: email

How many marketing emails do you get every day? If you’re anything like me, then it is a lot. But it’s hard to put an exact number on it – because the vast majority go unopened, unread, and unclicked. But they don’t all go unopened and unclicked. So, what sets

Everyone knows that two is better than one – unless we’re talking about spiders, speeding tickets, or cavities. But we’re not talking about those things, instead, we’re talking about converting leads and retaining customers with automated email marketing. And in that case, two (or three or four) is always better than

Email marketing can be one of the most effective (and economical) ways to reach your customers. But it can’t be done without some hard work – and nothing is harder than nailing the perfect subject line. But getting the subject line just right is key to ensuring that your email