Designing Winning Emails

Email marketing is an attractive option because of its inexpensive price point when compared to direct mail or other forms of direct marketing –...

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Email Marketing: B2B vs. B2C

Email is an effective tool for both business to business and business to consumer marketing and advertising. Once a strong email list is compiled,...

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Email Nurturing – A Case Study

Lead Nurturing Many businesses spend great resources to acquire leads – either buying lists or building their own through customer interaction....

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Direct Mail: Alive and Well

Reaching customers with advertising is an age-old problem, and as we move more and more toward a digital world, many have heralded the end of...

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Newsletter Writing Tips

If you’re thinking about starting a newsletter, it can be a great way to communicate with your customers. Here are some tips when coming up...

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Give a Warm (Email) Welcome!

A welcome email is a great way to make prospective customers excited about your products or services. Here are a few helpful ways to make your...

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Building Trust With Email

There are a few easy ways to build trust with your present and prospective customers in email! Building trust is essential to boosting business....

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5 Types of Emails Your Business Should Send

Email marketing is a great way of staying in touch with customers. You can use this form of marketing for a number of purposes. Read more to learn...

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A Perfect Match: Social Media and Email Marketing

Have an email marketing plan? Have a social media marketing strategy? Why not combine them! With email and social media working hand in hand,...

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Win Back Customers with Direct Marketing

Losing customers? Win them back with direct marketing strategies! Read more to learn about what you can do to win those customers back.

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