Direct Mailing and Email, Marketing

Why Your Company Needs a Newsletter

Customers are more loyal to brands that they can personally relate to. Storytelling is one of the hottest topics in marketing, but too often the subject is whittled down and overly simplified. Telling a brand’s story is more than creating nice narrative for your company’s backstory or producing a company
Picture of Christmas Card
Direct Mailing and Email

Holiday Email Marketing: Last Minute Tips

Now that we’re past the Black Friday and Cyber Monday madness, you might be tempted to think that the holiday marketing push is over. But that is just not true. There are still 27 days left before Christmas, so don’t throw in the towel just yet! Whether you already ran
Transactional Emails
Direct Mailing and Email

Get More from Transactional Emails (without getting canned)

Email marketers are obsessed with open rates, and for good reason. Everything else is downhill from open rates, from click-through-rates to conversions. Across all industries, open rates hover around 21.6% – which is pretty damn good for a marketing message. But businesses regularly send out other emails that getting a
email list segmentation
Marketing

Email List Segmentation: a B2B Perspective

Email list segmentation is critical to email marketing success. It’s a topic that gets a ton of press in the world of B2C marketing blogs, but there is much less information on effectively segmenting an email list in a business to business environment. I’m not sure why that is the
Email Marketing Problems
Direct Mailing and Email

4 Common Email Marketing Problems (and how to fix them)

How many marketing emails do you get every day? If you’re anything like me, then it is a lot. But it’s hard to put an exact number on it – because the vast majority go unopened, unread, and unclicked. But they don’t all go unopened and unclicked. So, what sets
Email Marketing Drip Campaigns
Direct Mailing and Email, Uncategorized

Automating Success: Email Marketing Drip Campaigns

Everyone knows that two is better than one – unless we’re talking about spiders, speeding tickets, or cavities. But we’re not talking about those things, instead, we’re talking about converting leads and retaining customers with automated email marketing. And in that case, two (or three or four) is always better than
picture of marketing funnel
Direct Mailing and Email, Marketing

Email Marketing Funnels

Understanding marketing and sales funnels is critical to growing your business. If you don’t have a clear idea of how people move from leads to customers, it is impossible to improve the way you land new business. But when you get intentional about building sales funnels you can start to
picture of woman texting
Marketing

SMS Marketing: Untapped Potential

Text messaging is hardly a new thing. It rapidly became the preferred form of communication among millennials and is gaining in popularity across demographics. My grandmother, who is 83, sends me texts with more emojis than a teenage Instagrammer. Everybody uses text messaging – except for a surprising number of
email marketing efforts
Direct Mailing and Email

Five Easy Ways to Grow Your Email List

Email marketing continues to be a successful tool for reaching interested consumers – as email generates 40 times more customers than social media. When it comes to reaching engaged customers, there is no better channel than email, so what can a business do to expand their reach through growing their
picture of a fall road
Promotional Products

Spotlight on Promotional Products: Autumn Options

Nobody wants summer to be over, but it is that time of year again. Kids are back in school, evenings are getting cooler, and we’re all turning our attention to impending approach of autumn. But the end of summer isn’t all bad, it is a time for us to turn
Email messaging
Direct Mailing and Email, Marketing

Optimizing Your Email Marketing

As search engine results and social media continue to be flooded with advertising space, email continues to be one of the best ways to have direct communication with your customer base. But that doesn’t mean you should just blindly blast out emails whenever it catches your fancy. If you want
Email marketing in a social media world
Advertising, Direct Mailing and Email, Marketing

Email Marketing in a Social Media World

Email marketing has been a valuable tool for years. Will it continue to perform in a world that is dominated by social media? We believe the answer is a resounding yes! Email newsletters continue to offer unique benefits that you just can’t get through the various social media challenges. Today
picture of two people talking
Direct Mailing and Email, Marketing

Email Subject Lines: Digital Conversation Starters

Email marketing is all about getting people to open your message. And nothing affects open rates more than your subject line. In fact, 35% of recipients open an email based solely on the subject line! There is a whole host of issues when creating an email marketing campaign, but getting
picture of woman sending text message
Advertising, Marketing

SMS Marketing: Planning for Success

SMS marketing remains an underutilized marketing tool. This even though text-message marketing boasts some seriously impressive statistics. Reaching customers through mail, email, or social media gets more difficult every day; but SMS marketing is a field that is still largely untapped. As with any marketing strategy, text message marketing requires
woman sending email
Direct Mailing and Email

6 Best Practices for Email Marketing

Email marketing is a powerful tool – but just like any tool, it can be made useless through improper use. If your approach to email marketing is more spray-and-pray than targeted focus, you are probably wasting valuable resources. Many businesses have been burned on bad email marketing, and now they’ve
picture of robot
Direct Mailing and Email, Marketing

Automate your Email: Marketing Made Easy

Email marketing continues to be one of the most powerful ways to reach consumers with your message. Email is a conversion machine, outperforming both search and social for most businesses. Email marketing is an economical and effective way to drive your business, and so you should have an email plan
the golden rule
Advertising, Direct Mailing and Email, Marketing

Email Marketing & the Golden Rule

We all remember the Golden Rule from the elementary school playground (or at least I do). But in case you forgot, it goes something like this: treat others as you would like to be treated. It’s a great rule – applying equally well to school-yard squabbles as to marketing strategy.
social media, social media management, digital marketing, Facebook, Twitter, Google Plus, Fusion Group USA, Grand Junction, Colorado, Phoenix, Arizona
Advertising, Direct Mailing and Email, Marketing

SMS Marketing: The Do’s and Don’ts

Marketers are always looking for the newest way to reach customers. Mail, e-mail, and social media have all held the attention of marketers and advertisers as a novel way of reaching the masses – but, for some reason, SMS (text message) marketing has not garnered the same level of attention.
Direct Mailing and Email, Marketing

Subject Lines: 5 Tips to Getting Clicks

Email marketing can be one of the most effective (and economical) ways to reach your customers. But it can’t be done without some hard work – and nothing is harder than nailing the perfect subject line. But getting the subject line just right is key to ensuring that your email
email marketing
Advertising, Direct Mailing and Email, Marketing

Designing Winning Emails

Email marketing is an attractive option because of its inexpensive price point when compared to direct mail or other forms of direct marketing – while options for customization and automation make it an even more attractive choice. However, the world of email is highly competitive – with an estimated 205
website design, website development, eCommerce, lead generation, landing page, newsletter, Fusion Group USA, Grand Junction, Colorado, Phoenix, Arizona
Advertising, Direct Mailing and Email, Marketing

Email Marketing: B2B vs. B2C

Email is an effective tool for both business to business and business to consumer marketing and advertising. Once a strong email list is compiled, reaching your audience with featured products, sales, promotions, and content is just a click of a button away. And while the strategies may differ, it applies
email marketing studies
Advertising, Direct Mailing and Email, Marketing

Email Nurturing – A Case Study

Lead Nurturing Many businesses spend great resources to acquire leads – either buying lists or building their own through customer interaction. And most businesses are happy spending to acquire a list, blast out a few emails, and sit back and wait. But if that’s your strategy when it comes to
picture of mailboxes
Direct Mailing and Email, Marketing

Direct Mail: Alive and Well

Reaching customers with advertising is an age-old problem, and as we move more and more toward a digital world, many have heralded the end of direct mail advertising. Social Media and Email advertising is all the rage – and rightfully so – but the death of physical mailing has been
email marketing
Advertising, Direct Mailing and Email, Marketing

Newsletter Writing Tips

If you’re trying to keep customers in the loop, a great way to do that is a newsletter especially and email newsletter. Running monthly specials, setting up events, or just letting people know what’s going on with your products or services can be the subject of your newsletters. If you