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Marketing Terms Everyone Needs to Know (E-F)

Marketing terms sneak up into everyday conversations. If you understand what someone is talking about, you’re already ahead of the game!...

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Why Your Company Needs a Newsletter

Customers are more loyal to brands that they can personally relate to. Storytelling is one of the hottest topics in marketing, but too...

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Holiday Email Marketing: Last Minute Tips

Now that we’re past the Black Friday and Cyber Monday madness, you might be tempted to think that the holiday marketing push is over. But...

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Get More from Transactional Emails (without getting canned)

Email marketers are obsessed with open rates, and for good reason. Everything else is downhill from open rates, from click-through-rates to...

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Email List Segmentation: a B2B Perspective

Email list segmentation is critical to email marketing success. It's a topic that gets a ton of press in the world of B2C marketing blogs, but...

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4 Common Email Marketing Problems (and how to fix them)

How many marketing emails do you get every day? If you’re anything like me, then it is a lot. But it’s hard to put an exact number on it – because...

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Automating Success: Email Marketing Drip Campaigns

Everyone knows that two is better than one – unless we’re talking about spiders, speeding tickets, or cavities. But we’re not talking about those...

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Email Marketing Funnels

Understanding marketing and sales funnels is critical to growing your business. If you don’t have a clear idea of how people move from leads to...

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SMS Marketing: Untapped Potential

Text messaging is hardly a new thing. It rapidly became the preferred form of communication among millennials and is gaining in popularity across...

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Five Easy Ways to Grow Your Email List

Email marketing continues to be a successful tool for reaching interested consumers – as email generates 40 times more customers than social...

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