email marketing Tag

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Customers are more loyal to brands that they can personally relate to. Storytelling is one of the hottest topics in marketing, but too...

Now that we’re past the Black Friday and Cyber Monday madness, you might be tempted to think that the holiday marketing push is over. But...

Email marketers are obsessed with open rates, and for good reason. Everything else is downhill from open rates, from click-through-rates to...

Email list segmentation is critical to email marketing success. It's a topic that gets a ton of press in the world of B2C marketing blogs, but...

How many marketing emails do you get every day? If you’re anything like me, then it is a lot. But it’s hard to put an exact number on it – because...

Everyone knows that two is better than one – unless we’re talking about spiders, speeding tickets, or cavities. But we’re not talking about those...

Understanding marketing and sales funnels is critical to growing your business. If you don’t have a clear idea of how people move from leads to...

Text messaging is hardly a new thing. It rapidly became the preferred form of communication among millennials and is gaining in popularity across...

Email marketing continues to be a successful tool for reaching interested consumers – as email generates 40 times more customers than social...