Direct Mail and Multi-Channel Follow Up

We’ve used this space to sing the praises of direct mail before. And we’re still big believers in the power of this tried-and-true...

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Direct Mail: Build Your List the Right Way

Direct mail is a powerful marketing tool. But just like any tool, direct mail needs to be wielded properly. And sending direct mail to...

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Direct Mail Content Strategy

The vast majority of direct mail campaigns are built to be hard sales pitches. That leaves an opportunity for direct mail that focuses on reaching...

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Spend to Win: The Secret to Direct Mail Success

Direct mail continues to be an effective tool for reaching customers – regardless of whether you are a B2B or a B2C operation. I’ve been using...

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Repetition in Direct Mail: Secrets to Success

Direct mail is a powerful tool, but far too many businesses fail to understand that direct mail is not a one-and-done campaign. Success depends on...

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5 Advantages of Direct Mail

The modern marketer is faced with a paralyzing range of channel options. Social media, PPC, retargeted, and other digital channels dominate the...

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Direct Mail by the Numbers

Direct mail continues to see marketing success. Many businesses that could benefit from the exposure and ROI of direct mail, but they’re scared...

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4 Ways to Ensure Direct Mail Results

I talk about direct mail quite a bit around here – about its strengths and weaknesses, about its ROI potential, and about its potential for your...

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How to Direct Mail: 10 Dos and Don’ts

The reputation of direct mail is often wildly inaccurate. When we talk about direct mail, I fear that a lot of people picture sending out tens of...

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Direct Mail: Getting the Most

Direct mail campaigns are a great way to reach customers – they are an economical, tried-and-true method. But too many marketers look at the...

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