Mailboxes in city
Direct Mailing and Email

Direct Mail and Multi-Channel Follow Up

We’ve used this space to sing the praises of direct mail before. And we’re still big believers in the power of this tried-and-true marketing tool. But believing in the effectiveness of direct mail doesn’t blind us to the potential to improve on old techniques. In this blog post, we will
building your list
Direct Mailing and Email

Direct Mail: Build Your List the Right Way

Direct mail is a powerful marketing tool. But just like any tool, direct mail needs to be wielded properly. And sending direct mail to the wrong audience is like using a screwdriver to pound a nail. It doesn’t matter how great your design. It doesn’t matter how much you follow-up.
Direct Mail Content Strategy
Direct Mailing and Email

Direct Mail Content Strategy

The vast majority of direct mail campaigns are built to be hard sales pitches. That leaves an opportunity for direct mail that focuses on reaching people in a different stage of the buyer journey. So pump the brakes on the sales pitch and check out this strategy that repurposes your
direct mail cost
Direct Mailing and Email

Spend to Win: The Secret to Direct Mail Success

Direct mail continues to be an effective tool for reaching customers – regardless of whether you are a B2B or a B2C operation. I’ve been using this space to tout the effectiveness of direct mail for a while, but I still have people telling me direct mail doesn’t work. And
Repetition in direct mail
Direct Mailing and Email

Repetition in Direct Mail: Secrets to Success

Direct mail is a powerful tool, but far too many businesses fail to understand that direct mail is not a one-and-done campaign. Success depends on repetition in direct mail because multiple touches are the key to any successful campaign – in either marketing or advertising. If you’re spending your hard-earned
picture of direct mail
Direct Mailing and Email

5 Advantages of Direct Mail

The modern marketer is faced with a paralyzing range of channel options. Social media, PPC, retargeted, and other digital channels dominate the marketing discussion – because it sure seems that the world has gone fully digital over the last decade. But there are still advantages to pursuing traditional marketing channels
picture of mailbox
Direct Mailing and Email

Direct Mail by the Numbers

Direct mail continues to see marketing success. Many businesses that could benefit from the exposure and ROI of direct mail, but they’re scared away by rumors of direct mail’s demise. There are a thousand and one marketers saying the future is digital (and they’re partially correct), but it is not
picture of letter
Direct Mailing and Email

4 Ways to Ensure Direct Mail Results

I talk about direct mail quite a bit around here – about its strengths and weaknesses, about its ROI potential, and about its potential for your business. And we firmly stand behind the value of direct mail, but today I want to take a slightly different look at direct mail.
picture of USPS truck
Advertising, Direct Mailing and Email, Marketing

How to Direct Mail: 10 Dos and Don’ts

The reputation of direct mail is often wildly inaccurate. When we talk about direct mail, I fear that a lot of people picture sending out tens of thousands of mailers in a spray-and-pray fashion. But modern direct mail is a totally different animal. Today, direct mail can be targeted to
picture of mailbox
Advertising, Direct Mailing and Email

Direct Mail: Getting the Most

Direct mail campaigns are a great way to reach customers – they are an economical, tried-and-true method. But too many marketers look at the strong performance history of direct mail and decide to throw money at a directionless campaign – and then wonder why they’re not getting the same return
picture of mailboxes
Advertising, Direct Mailing and Email, Marketing

Maximizing your Direct Mail Reach

Direct mail is consistently an effective and economical way to reach potential customers – boasting an average response rate of 4.4% (according to one 2012 study). But even with such a strong response rate, there are still ways to make sure you maximize the potential reach and impact of your
direct mailer
Advertising, Direct Mailing and Email, Marketing

Direct Mail: 4 Digital Tips for Success

Direct mail has shown a great deal of resiliency in the face of a digital marketing revolution. While many older methods have fallen out of favor, direct mail continues to thrive as an effective and economical way to reach consumers. Not only has direct mail continued to be relevant in
picture of mailboxes
Direct Mailing and Email, Marketing

Direct Mail: Alive and Well

Reaching customers with advertising is an age-old problem, and as we move more and more toward a digital world, many have heralded the end of direct mail advertising. Social Media and Email advertising is all the rage – and rightfully so – but the death of physical mailing has been
marketing, advertising, website design, ecommerce, direct mail, SEO, content marketing, Fusion Group USA, Grand Junction, Colorado, Phoenix, Arizona
Advertising, Marketing

Multi-Channel Marketing Success

Having a holistic marketing plan is a must in the 21st century. People are bombarded with advertisements from every angle, whether it be print, television, radio, or internet. Giving people multiple options to gain information and become a customer is what people want! Making your business accessible in a number