direct mail Tag

We’ve used this space to sing the praises of direct mail before. And we’re still big believers in the power of this tried-and-true...

Direct mail is a powerful marketing tool. But just like any tool, direct mail needs to be wielded properly. And sending direct mail to...

The vast majority of direct mail campaigns are built to be hard sales pitches. That leaves an opportunity for direct mail that focuses on reaching...

Direct mail continues to be an effective tool for reaching customers – regardless of whether you are a B2B or a B2C operation. I’ve been using...

Direct mail is a powerful tool, but far too many businesses fail to understand that direct mail is not a one-and-done campaign. Success depends on...

The modern marketer is faced with a paralyzing range of channel options. Social media, PPC, retargeted, and other digital channels dominate the...

Direct mail continues to see marketing success. Many businesses that could benefit from the exposure and ROI of direct mail, but they’re scared...

I talk about direct mail quite a bit around here – about its strengths and weaknesses, about its ROI potential, and about its potential for your...

The reputation of direct mail is often wildly inaccurate. When we talk about direct mail, I fear that a lot of people picture sending out tens of...

Direct mail campaigns are a great way to reach customers – they are an economical, tried-and-true method. But too many marketers look at the...