Advertising, Brand Development, Business, Graphic Design, Marketing, Productivity

12 Tips and Tricks for Legendary Logos

Creating legendary logos isn’t impossible- knowing the right tips and tricks is half the battle.  “Logos are a graphic extension of the internal realities of a company.” – Saul Bass Your products and services may be nothing short of legendary, but the real question is: is your logo legendary? Consumers
Advertising, Brand Development, Business, Marketing, Productivity, SEO, Social Media

Marketing Terms Everyone Needs to Know (E-F)

Marketing terms sneak up into everyday conversations. If you understand what someone is talking about, you’re already ahead of the game! Make the most out of planned and unplanned conversations by understanding some of the most commonly used words in the marketing language… because marketing is everywhere!  To help, we
Advertising, Brand Development, Business, Direct Mailing and Email, Marketing, Productivity, Social Media

Marketing Terms Everyone Should Know (C-D)

Everyone should know SOME marketing terms! Catching a part of someone’s conversation and being able to understand and respond can unlock interactions with potential customers, establish friendships, and grow business relationships. Enjoy Part 2 in our Marketing Terms Everyone Should Know series- (C-D)! We also run by some common marketing
Advertising, Brand Development, Business, Marketing, Social Media

The Do’s and Don’ts of Dealing with Negative Online Reviews

When it comes to your business, reputation is everything. “A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” – Jeff Bezos Nowadays, it is increasingly rare to find a person that doesn’t check online reviews before conducting
Marketing, SEO, Social Media

Marketing Terms Everyone Should Know (A-B)

Marketing is everywhere! Even if marketing isn’t your area of expertise, knowing the meaning of commonly-used marketing terms can be incredibly valuable. Having a base comprehension of words frequently traded in business scenarios will open doors and help you to make the most out of your interactions with other professionals,
Brand Development, Business, Direct Mailing and Email, Marketing, SEO, Social Media

The Mulch of the Digital Landscape: What Evergreen Content Is and Why Your Business Needs It

What is “Evergreen Content”? Simply put, evergreen content is information that retains its usefulness despite the progression of time. Evergreen trees are known for being resilient, robust, and beautiful all year long, whether they’re showcasing holiday ornaments or shading wildflowers from the summer sun. This type of content is invaluable
Advertising, Brand Development, Business, Marketing, Social Media

Your Brand’s Voice is Your Brand’s Power: Your Guide to Success

Humans have a fascination with voice. Before we dive into brand voice, let’s examine voice in a familiar context. We use voice to differentiate between friends who are talking to us at the same time, and we feel comfort- or, anxiety- when we hear specific people speak. We use our
Do you need a blog
Marketing

Content Marketing: Is Blogging Still a Thing in 2019?

Ten years ago, every marketer on planet earth would have told you that your business website needs a blog. There seemed to be an idea that hordes of customers would come flocking to your block, eager to read every word that you published on your blog. To be honest, my
Picture of stop watch to measure page speed
SEO

SEO: Is Your Page Speed Slowing You Down?

If you’re old enough to remember the days of dial-up internet, then waiting for a webpage to load is nothing new to you. But those days are quickly becoming a distant memory and today’s internet users expect to be delivered content immediately after clicking a link. Recent studies have shown
Web Design Dwell Time
Website Design

Engaging Web Design: Tips for Increasing Dwell Time

Getting website visitors is great, but your business needs more than just page views. Your website needs to be converting searchers into viewers and viewers into customers. Today we’ll look at an important metric that will track your success in this area – dwell time. Our web designers spend a
Picture of Christmas Card
Direct Mailing and Email

Holiday Email Marketing: Last Minute Tips

Now that we’re past the Black Friday and Cyber Monday madness, you might be tempted to think that the holiday marketing push is over. But that is just not true. There are still 27 days left before Christmas, so don’t throw in the towel just yet! Whether you already ran
Search engines for SEO
SEO

Understanding Search Engines for SEO

Creating a successful SEO campaign requires at least a basic understanding of how modern search engines operate. You don’t need a master’s degree in data science, but you should understand the basics of how search engines work and how that affects your SEO strategy. Today, we’ll offer a crash course
Typewriter on white table
Social Media

Tell Your Story: Facebook’s Story Format for Business Owners

Are you using Facebook or Instagram Stories as a part of your brand’s marketing strategy? They’ve been around for about two years now, and it’s time to face the facts – they are here to stay. Continuing to ignore the Stories features puts you at risk for getting left behind
Picture of Shuttle Launch
Website Design

Going Live: Life After Your Website Launches

A lot of web design agencies will build your website and then disappear, never to be heard from again. Fusion Group USA isn’t one of those agencies. We pride ourselves on providing continuing service to our clients. From our point of view, launching your website is just the first step
featured snippets and position one
SEO

Featured Snippets and Position One

Google continues to tweak the way they structure their search engine results page in ways that devalue the coveted number one position. The rapid growth of featured snippets, local packs, and voice search have all eroded the importance of the number one position. And now the newest version of Google’s
Improve your local SEO
SEO

How to Improve your Local SEO

Earlier this month we talked about how targeting the wrong keywords can hurt your SEO efforts. Today, we’ll shift our focus to geographic concerns and the importance of local SEO. Just like keywords, targeting the wrong location (or no location at all) can render your search engine optimization ineffective. For
Social Media Holidays for 2019
Social Media

Fusion Group USA’s 2019 Social Media Holidays

I know, it’s only October and talking about 2019 seems premature. But we’re less than three months away from the new year and now is the time to start planning. November and December are always a busy season for social media marketers, so it’s never a bad idea to get
Picking the Right Keywords
SEO

SEO: Picking the Right Keywords

Building an SEO campaign requires a significant investment of time, money, or both. But increasing your organic search ranking can be a powerful opportunity for your business to grow and develop. Search engine optimization increases your visibility, trustworthiness, and user experience. But before you go running out to the nearest SEO
Web Design for Conversions
Website Design

Web Design for Conversions

Getting conversions is the bottom line for almost all marketing efforts – whether it is social media, direct mail, or website design. Today we’ll look at how our web designers build websites that are focused on getting conversions for your business. Plenty of web designers can build a nice-looking site.
User Generated Content
Social Media

The Power of User Generated Content

Content creation is hard work. Even a simple social media update takes time as you work out the copy and select the perfect image – not to mention videos, blog posts, and ebooks. But there is a way to significantly boost your available content without sinking a week’s worth of
OnPage SEO Guide
SEO

On-Page SEO Guide: 2018 Edition

Search engine optimization is often shrouded in jargon and six feet of technical details. In some ways, that makes sense because SEO is a highly technical field that requires a lot of specialized knowledge. But in other ways, this mystery is encouraged by SEO agencies that don’t want average business
Engagement campaigns
Social Media

Engagement Campaigns for Conversion: an Advertising Strategy for Facebook

Facebook makes getting into advertising and boosting posts as easy as possible. But mastering the labyrinth of their tools and analytics can be a daunting task. Campaign goals, target audiences, ad creative, and budget all offer a confusing array of options and features. You can learn to advertise on Facebook
Why You Need SEO
SEO

Why Does My Business Need SEO?

A lot of business owners know they need some form of search engine optimization. But a much smaller number are able to express why they need SEO and why it is so important to long-term success. Today, we’ll look at what search engine optimization is, why it matters, and what
Transactional Emails
Direct Mailing and Email

Get More from Transactional Emails (without getting canned)

Email marketers are obsessed with open rates, and for good reason. Everything else is downhill from open rates, from click-through-rates to conversions. Across all industries, open rates hover around 21.6% – which is pretty damn good for a marketing message. But businesses regularly send out other emails that getting a