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21188802 - a closeup shot of red mulch used for garden decorating.

The Mulch of the Digital Landscape: What Evergreen Content Is and Why Your Business Needs It

What is “Evergreen Content”? Simply put, evergreen content is information that retains its usefulness despite the progression of time. Evergreen...

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Content Rewriting for SEO

Website content is critical to search engine optimization. Good content will get you ranking for the search terms that matter to your business...

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Why Your Website Needs Content (and how to get it)

As a web design company (among other things), we understand the importance of websites. But they are totally useless without quality content. You...

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5 Quick Ways to Improve Your SEO Writing

As we continue our copywriting week, we now turn to the relationship between copywriting and search engine optimization (SEO). See our previous...

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How to Write Winning PPC Ads

We ended last week by talking about how copywriting is a vital part of marketing and advertising – and that’s about to change anytime soon. This...

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Copywriting: Goals & Methods

With the holidays coming up, I’m preparing myself for all the standard questions that arise around the Thanksgiving table. And I’m preparing for...

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Content Creation: a guide to writing content on unfamiliar topics

As a content marketer, people often ask me how I am able to write content without being an expert. In any given day, I’ll be writing about SEO,...

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Demystifying Creative Work

The world of marketing is full of creative professionals – especially designers, writers, and artists. And when we talk about creative work, it is...

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Improve Your Writing with These Free Tools

Content writing is a hard task, and it grows harder when you factor in the time it takes revise, edit, and proofread your text. Fortunately for...

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Website Content that Performs: A Strategy

Initially, content marketing was easy for even mediocre marketers – pick a keyword, churn out 300-500 words, and wait for the results to come in....

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