Brand Development, Business, Direct Mailing and Email, Marketing, SEO, Social Media

The Mulch of the Digital Landscape: What Evergreen Content Is and Why Your Business Needs It

What is “Evergreen Content”? Simply put, evergreen content is information that retains its usefulness despite the progression of time. Evergreen trees are known for being resilient, robust, and beautiful all year long, whether they’re showcasing holiday ornaments or shading wildflowers from the summer sun. This type of content is invaluable
Content Rewriting for SEO
SEO

Content Rewriting for SEO

Website content is critical to search engine optimization. Good content will get you ranking for the search terms that matter to your business while bad content will get you buried somewhere on page seven of Google results. There are clear guidelines when it comes to creating content for a new
Website needs content
Marketing, Website Design

Why Your Website Needs Content (and how to get it)

As a web design company (among other things), we understand the importance of websites. But they are totally useless without quality content. You could spend tens of thousands of dollars with the best web design agency in the world, but it won’t help your business without equally good content to
SEO

5 Quick Ways to Improve Your SEO Writing

As we continue our copywriting week, we now turn to the relationship between copywriting and search engine optimization (SEO). See our previous posts: Copywriting Goals and Methods and Copywriting for PPC Ads. I’ve been arguing that copywriting is an essential skill for marketers and advertisers – regardless of their specialization.
picture of laptop on desk
Advertising

How to Write Winning PPC Ads

We ended last week by talking about how copywriting is a vital part of marketing and advertising – and that’s about to change anytime soon. This week, we’ll look at specific areas that were copywriting is essential to the success of our campaigns, starting with writing PPC ads. Writing PPC
Picture of person typing on computer
Advertising, Marketing

Copywriting: Goals & Methods

With the holidays coming up, I’m preparing myself for all the standard questions that arise around the Thanksgiving table. And I’m preparing for the quizzical looks that always come when I answer them. It usually goes something like this: Great Aunt Gertrude: So, what did you say you do for
picture of man writing
Marketing, Website Design

Content Creation: a guide to writing content on unfamiliar topics

As a content marketer, people often ask me how I am able to write content without being an expert. In any given day, I’ll be writing about SEO, photography, auto repair, and pharmaceuticals. And other than SEO, I know very little about any of those topics – but I am
picture of man painting
Graphic Design, Productivity

Demystifying Creative Work

The world of marketing is full of creative professionals – especially designers, writers, and artists. And when we talk about creative work, it is easy to conjure up images of starving artists working in the middle of the night in a New York loft. But for the most part, creative
picture of woman writing
Marketing, SEO, Social Media

Improve Your Writing with These Free Tools

Content writing is a hard task, and it grows harder when you factor in the time it takes revise, edit, and proofread your text. Fortunately for writers across the world, there is a growing number of tools to make the process as painless as possible. As a content marketer, I
picture of typewriter
Marketing, SEO, Website Design

Website Content that Performs: A Strategy

Initially, content marketing was easy for even mediocre marketers – pick a keyword, churn out 300-500 words, and wait for the results to come in. But now, as more and more businesses turn to content marketing, the landscape has changed dramatically. The days of easy content are disappearing for two
Old fashioned typewriter typography
Graphic Design

Graphic Design: An Introduction to Typography

Typography is everywhere. But with the rise of word processors and automated design software, we think about it less and less every day. Our computers, great little machines that they are, have taken much of the leg work out of producing legible text blocks. But in letting computers do the
picture of tools
Marketing, Productivity, SEO

4 Tools Every Blogger Should Use

Creating fresh content for your blog is hard work – but keeping a consistent flow of new and interesting material is essential to building a successful blog. No matter what your blogging goals are, regularly producing quality content is going to help you achieve those goals. If you’re blogging for
telling branded stories
Brand Development

Storytelling: Using Narrative to Build your Brand

When it comes to building a successful brand, there’s a lot more to consider than just logos and color selection. Building a brand means telling stories that accurately communicate your identity to customers – and while that story includes elements of color and design choices, it also needs to include
picture of man reading newspaper
Marketing, SEO, Social Media, Website Design

How to Create Content like a Journalist

Regular, consistent content creation is a stressful task. It often starts out as an easy outlet for thoughts and ideas, but that well quickly runs dry. When it comes to creating fresh content, there is no shortage of tools, advice, and blogs offering inspiration and insight – but they are
graphic design services
Advertising, Graphic Design, Website Design

Collaborating Design & Copy

With full-time, in-house graphic designers and copy-writers, Fusion Group USA offers something many firms can’t: collaborative efforts that seamlessly integrate across the entire creative process. With so many firms attempting to focus their entire efforts on just one stage of the process, they are forced to outsource either their design
picture of pencils
Advertising, Social Media, Website Design

The Do’s and Don’ts of Writing Titles

So, whether you post things on social media or write blogs for your business website, you’re going to have to come up with titles and headlines that attract people’s attention. According to Copyblogger, 8 out of 10 people will read the headline but only 2 will actually read the content.
local SEO, search engine optimization, copywriting, Google, Google +, online reputation monitoring, keywords, brand, Fusion Group USA, Grand Junction, Colorado, Phoenix, Arizona
Marketing, Website Design

Using Google to Grow Locally

Google is a great tool for people to use to find local businesses, and nearly 73% of online searching relates to finding things that are local or nearby. If your business isn’t showing up in local searches, you may be missing out on a lot of business. If you are
content creation plan
Website Design

Content Options to Consider

When you think about content, don’t just think written content! There are multiple other formats to get content to your website viewers. If you choose to go with other forms of content, you don’t have to sacrifice your SEO either – different forms of content can be optimized for search
Old fashioned typewriter typography
Website Design

Ever Think About Keywords?

When coming up with your website content, you want to be paying attention to keywords and phrases – this is how people are going to find you on search engines. This is an SEO strategy, and something that will take some time and a little research. Keywords are words or
website design, website development, SEO, copywriting, website credibility, Fusion Group USA, Grand Junction, Colorado, Phoenix, Arizona
Website Design

Website Design Checklist

If you’re in the process of building a website, or hiring someone to build your site, here is a great checklist to help you figure out exactly what you need before you get started. If you decide to go with an agency, like Fusion Group USA, we can help you
direct marketing, email marketing, direct mail, graphic design, copywriting, printing, Fusion Group USA, Grand Junction, Colorado, Phoenix, Arizona
Direct Mailing and Email, Marketing

Win Back Customers with Direct Marketing

Have you ever got a “Miss You” postcard or email from a business that you had stopped using a while back? In an effort to regain business, a lot of companies will employ email and direct marketing but if it’s not done right your lost customers will remain lost. There