SEO

5 Quick Ways to Improve Your SEO Writing

As we continue our copywriting week, we now turn to the relationship between copywriting and search engine optimization (SEO). See our previous posts: Copywriting Goals and Methods and Copywriting for PPC Ads. I’ve been arguing that copywriting is an essential skill for marketers and advertisers – regardless of their specialization.
picture of woman writing
Website Design

Website Content: Professional or DIY?

Getting a new website is an exciting time – and also an investment in your business. But a website isn’t complete with quality content. When it comes time to plan and develop your new site, it is tempting to save a few bucks by writing your own content. But that
email marketing
Advertising, Direct Mailing and Email, Marketing

Newsletter Writing Tips

If you’re trying to keep customers in the loop, a great way to do that is a newsletter especially and email newsletter. Running monthly specials, setting up events, or just letting people know what’s going on with your products or services can be the subject of your newsletters. If you
SEO services
Website Design

What Can Long Tail Keywords do for Your SEO?

Search has changed over the years. Instead of simply typing in one or two words, people can now tell Google what they are looking for using phrases. When targeting keywords on your site, you want to be sure you’re targeting the right ones – words and phrases that people will