Advertising, Brand Development, Business, Marketing, Productivity, SEO, Social Media

Marketing Terms Everyone Needs to Know (E-F)

Marketing terms sneak up into everyday conversations. If you understand what someone is talking about, you’re already ahead of the game! Make the most out of planned and unplanned conversations by understanding some of the most commonly used words in the marketing language… because marketing is everywhere!  To help, we
Advertising, Brand Development, Business, Marketing, Social Media

The Do’s and Don’ts of Dealing with Negative Online Reviews

When it comes to your business, reputation is everything. “A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” – Jeff Bezos Nowadays, it is increasingly rare to find a person that doesn’t check online reviews before conducting
Brand Development, Business, Direct Mailing and Email, Marketing, SEO, Social Media

The Mulch of the Digital Landscape: What Evergreen Content Is and Why Your Business Needs It

What is “Evergreen Content”? Simply put, evergreen content is information that retains its usefulness despite the progression of time. Evergreen trees are known for being resilient, robust, and beautiful all year long, whether they’re showcasing holiday ornaments or shading wildflowers from the summer sun. This type of content is invaluable
Advertising, Brand Development, Business, Marketing, Social Media

Your Brand’s Voice is Your Brand’s Power: Your Guide to Success

Humans have a fascination with voice. Before we dive into brand voice, let’s examine voice in a familiar context. We use voice to differentiate between friends who are talking to us at the same time, and we feel comfort- or, anxiety- when we hear specific people speak. We use our
Direct Mailing and Email, Marketing

Why Your Company Needs a Newsletter

Customers are more loyal to brands that they can personally relate to. Storytelling is one of the hottest topics in marketing, but too often the subject is whittled down and overly simplified. Telling a brand’s story is more than creating nice narrative for your company’s backstory or producing a company
Marketing, Social Media

Which Social Media Platform Should Your Business be on in 2019?

Social media marketing matters, especially in 2019. It’s inexpensive and can reach thousands instantly. If approached correctly, it can really boost your sales but diving right in without a clear strategy can be tragic. With so many different social platforms out there, how do you know which one is best
Do you need a blog

Content Marketing: Is Blogging Still a Thing in 2019?

Ten years ago, every marketer on planet earth would have told you that your business website needs a blog. There seemed to be an idea that hordes of customers would come flocking to your block, eager to read every word that you published on your blog. To be honest, my
User Generated Content
Social Media

The Power of User Generated Content

Content creation is hard work. Even a simple social media update takes time as you work out the copy and select the perfect image – not to mention videos, blog posts, and ebooks. But there is a way to significantly boost your available content without sinking a week’s worth of
Content Rewriting for SEO

Content Rewriting for SEO

Website content is critical to search engine optimization. Good content will get you ranking for the search terms that matter to your business while bad content will get you buried somewhere on page seven of Google results. There are clear guidelines when it comes to creating content for a new
Direct Mail Content Strategy
Direct Mailing and Email

Direct Mail Content Strategy

The vast majority of direct mail campaigns are built to be hard sales pitches. That leaves an opportunity for direct mail that focuses on reaching people in a different stage of the buyer journey. So pump the brakes on the sales pitch and check out this strategy that repurposes your
Website needs content
Marketing, Website Design

Why Your Website Needs Content (and how to get it)

As a web design company (among other things), we understand the importance of websites. But they are totally useless without quality content. You could spend tens of thousands of dollars with the best web design agency in the world, but it won’t help your business without equally good content to
Graphic Design for Digital Marketing
Graphic Design

Why Your Digital Marketing Needs Graphic Design

We talk a lot about digital marketing in this space. How to get the most out of your social media, how to optimize your website for conversions, how email marketing can grow your business. But there’s one surprising thing that can make your break your digital marketing efforts: graphic design.
picture of wire fence

Content Marketing: Overcoming your Creative Block

Content marketing isn’t losing any steam as we race ahead into 2018 – prepare yourself for another year of blog writing, video production, white papers, and social media campaigns. This is news has a huge impact on business owners, marketing departments, writers, and creative professionals as all will continue to
picture of man writing
Marketing, Website Design

Content Creation: a guide to writing content on unfamiliar topics

As a content marketer, people often ask me how I am able to write content without being an expert. In any given day, I’ll be writing about SEO, photography, auto repair, and pharmaceuticals. And other than SEO, I know very little about any of those topics – but I am
picture of marathon runners
Marketing, SEO

The Marathon Mindset of Content Marketing

When it comes to content marketing, the process looks more like a marathon than a sprint. I know we live in a world of instant gratification and everyone (especially marketers) want results now, but we should change that mindset when we’re talking about content marketing. But the marathon mindset causes
PR and SEO
Public Relations, SEO

PR and SEO: Together at Last

Public relations and search engine optimization are more than just a recipe for alphabet soup. PR and SEO can strengthen one another by working together toward a common goal. For many businesses, public relations and search engine optimization are siloed and seen as separate departments with very little in common.
picture of woman writing
Marketing, SEO, Social Media

Improve Your Writing with These Free Tools

Content writing is a hard task, and it grows harder when you factor in the time it takes revise, edit, and proofread your text. Fortunately for writers across the world, there is a growing number of tools to make the process as painless as possible. As a content marketer, I
picture of typewriter
Marketing, SEO, Website Design

Website Content that Performs: A Strategy

Initially, content marketing was easy for even mediocre marketers – pick a keyword, churn out 300-500 words, and wait for the results to come in. But now, as more and more businesses turn to content marketing, the landscape has changed dramatically. The days of easy content are disappearing for two
picture of woman blogging
Marketing, SEO

Six Reasons your Website Needs a Blog

I hear a lot about blogs – maybe because I’m a blog writer, but bear with me here. I hear they are great for search engine optimization and I hear they are great for generating brand awareness; but what I rarely hear is exactly how they are good for these
content creation plan
Advertising, Marketing, SEO, Social Media

Creating Quality Content – 4 Steps to Follow

The days of viewing content marketing and the latest and greatest thing are over. Not because content marketing isn’t the greatest thing (I certainly think it is, but I might be biased), but because it isn’t new anymore. Over 81% of business are using content marketing to increase brand awareness and
picture of tools
Marketing, Productivity, SEO

4 Tools Every Blogger Should Use

Creating fresh content for your blog is hard work – but keeping a consistent flow of new and interesting material is essential to building a successful blog. No matter what your blogging goals are, regularly producing quality content is going to help you achieve those goals. If you’re blogging for
facebook video
Social Media

Social Media and the Return of Silent Films

There is no denying that when it comes to social media, video content reigns supreme. It is the most likely content to reach users through organic reach, outperforms text and video posts, and drives higher engagement numbers. Social media marketers across the world are on the video content train. So,
picture of man reading newspaper
Marketing, SEO, Social Media, Website Design

How to Create Content like a Journalist

Regular, consistent content creation is a stressful task. It often starts out as an easy outlet for thoughts and ideas, but that well quickly runs dry. When it comes to creating fresh content, there is no shortage of tools, advice, and blogs offering inspiration and insight – but they are
focus on facebook
Marketing, Social Media

Facebook Focused Marketing

The number of social media platforms available to today’s online marketer is reaching staggering proportions. How can a small (or even medium-sized) business meet the shifting demands of Facebook, Twitter, Instagram, LinkedIn, Pinterest, Snapchat, and whatever is coming in 2017? Should you work to have an active presence on each