Advertising, Brand Development, Business, Commercial Printing, Graphic Design, Marketing, Promotional Products

16 Pro Tips & Tricks for Incredible-Looking Business Cards

Wading through the World of Business Card Design We’ve gone through the trouble of rounding up some of the best tips and tricks behind the most incredible, memorable business cards. Enjoy! While you’re at it, check out these amazing business card holders for the office!   1. Utilize a die-cut
Trade Show Tips
Commercial Printing, Graphic Design, Promotional Products

Trade Show Tips: Design, Print, & Lead Capture

Trade shows and conference displays are a great way to quickly expand brand awareness and your potential customer base. But all too often we see businesses pin up an old banner and hand out promotional pens. I hate to break it to you, but that is boring. You’d be better
commercial printing product ideas
Commercial Printing

Commercial Printing Product Ideas

Just about every business can benefit from commercial printing, but obtaining the full benefit requires thinking beyond basic business cards and letterhead. Nothing against business cards and letterhead, they’re great. But you need a fresh perspective if you want to stand out from your competitors. I’m not talking about re-inventing
custom print services
Brand Development, Commercial Printing

Physical Print in a Digital World

Here at Fusion Group USA, we talk a lot about digital marketing and advertising. But did you know we also provide full-service commercial printing? A lot of people look at us funny when we push physically printed materials in this social media obsessed world. But we know that printed collateral
picture of letter
Direct Mailing and Email

4 Ways to Ensure Direct Mail Results

I talk about direct mail quite a bit around here – about its strengths and weaknesses, about its ROI potential, and about its potential for your business. And we firmly stand behind the value of direct mail, but today I want to take a slightly different look at direct mail.
picture of print ad
Advertising, Commercial Printing

How To Digitally Track Your Print Advertising

Modern advertisers love digital channels. They provide extensive tracking and provable ROI that has been lacking in more traditional print mediums. But that doesn’t have to be the case. With modern techniques, physical advertising can be tracked in much the same way as its digital counterpart. Here at Fusion Group
simple graphic design
Commercial Printing, Graphic Design

Lessons in Graphic Design: Simple is Beautiful

What’s the number one note that Matt Groening, creator of The Simpsons, gives to his animators? It’s one word: “Simplify.” It’s good advice for any creative work – and it’s advice that our graphic design team takes to heart. Groening goes on to say, “There’s a simplicity in the design
Colorful face
Advertising, Commercial Printing, Marketing

Custom Stickers and Decals

When thinking about custom printed stickers and decals, most mind’s race to bumper stickers (especially the extra cheesy ones); but the world of stickers and decals is infinitely more vast than just bumper stickers. With uses that range from truck/trailer decoration to sports equipment and well beyond, stickers aren’t just
commercial printing
Commercial Printing

Tactile Trends in Printing

Standing out in a crowded marketplace is always a challenge. It is the reason we have a proliferation of marketers, social media experts, advertising, and consultants; there are always new trends and the latest buzzwords to track and utilize. Digital trends are great, but what excellent way to stand out
picture of printing supplies
Advertising, Commercial Printing, Marketing

The Future of Print

We live in a digital world, that fact is undeniable. And for an increasingly large portion of the population, they have never known anything else; smartphones, computers, and e-readers have become the norm. But what does this digital shift mean for the print industry? Is paper dead like so many
picture of custom apparel
Apparel Design and Print, Commercial Printing, Promotional Products

Custom Promotional Apparel

Fusion Group USA is a full-service printing agency covering both promotional and apparel printing. But separating the two disciplines into self-contained units would be a mistake – it is better to see them as two sides of the same coin. Custom printed apparel is one of the best options when
picture of custom packaging
Advertising, Commercial Printing, Promotional Products

Collateral Design – Printing with your Brand in Mind

Valuable resources are spent on creating your brand and company logo, but if the effort stops there you might be missing out on a great marketing opportunity: applying your marketing design to brand collateral. Extending your Brand Collateral is made up of everything a company distributes – business cards, flyers,
picture of printed business card
Brand Development, Commercial Printing, Graphic Design

Bold Business Cards – Stand out from the Crowd

Bold, beautiful, and unique. That was what Fredrik Ost (of design firm SNASK) had to say about business card design in a recent interview with How Design. Most of us have a drawer full of other people’s business cards that we never look at – and having a bland, cookie-cutter
picture of chess board
Large Format Printing, Marketing

Trade Show Strategic Planning

Are you considering attending a trade show to market your brand – but you don’t know where to start with your preparations? One thing is certain—you will need professionally designed and printed signage and promotional materials to  your investment pay off. Here are a few pointers to help jump-start your
picture of holiday decorations
Advertising, Commercial Printing, Marketing, Social Media

The Holiday Rush – Advertising, Marketing, and Printing

We’re fast approaching on the most wonderful time of the year – while most are thinking of approaching winter, evenings around the yule log, and re-visiting holiday classics; it’s crunch time for retail businesses and their marketing departments. The winter holiday season gives us the ultimate triple threat – a
picture of large printing
Advertising, Commercial Printing, Large Format Printing, Marketing

Large Format Printing 101

Most businesses will have need of printing banners, large posters, or large-scale art prints at some point – whether for advertising, trade shows, or promotional events. Professional printers can provide large format printing of these products; covering sizes between 18” and 100”. For specialty cases over 100″ there are still options –
picture of custom printed paper
Advertising, Commercial Printing

Commercial Printing – Don’t Get Lost

Every company has printing needs – from humble business cards to fully designed flyers and promotional materials. These products will reflect your business and it is important to be sure that they are sending the right message. Well designed and executed printing is essential in presenting your business as trustworthy
picture of man jumping
Advertising, Commercial Printing, Marketing, Promotional Products

Promotional Products: The Sky’s the Limit

Promotional products are consistently one of the most effective ways of getting your brand in front of consumers. A 2004 study performed by L.J. Market Research shows that up to 35% of recipients will keep a promotional product for over two years! It is hard to overstate the sort of
slogan, tagline, branding, brand development, marketing, advertising, logo, graphic design, commercial printing, website design, Fusion Group USA, Grand Junction, Colorado, Phoenix, Arizona
Advertising, Brand Development, Marketing

Catch Their Attention With a Slogan!

Does your business have a slogan or a tagline? Every memorable brand out there has a great slogan that catches people’s attention and sticks in their mind. A slogan is a catchphrase that identifies a product or a company. Coming up with a great slogan is difficult because you have
print advertising, advertising, marketing, newspaper, brand exposure, brand recognition, digital marketing, Fusion Group USA, Grand Junction, Colorado, Phoenix, Arizona
Advertising, Marketing

Pros and Cons of Print Advertising

 Print advertising is still a relevant form of advertising, even in the age of technology. Understanding the pros and cons can help you make a decision as to what route you want to take with your advertising and marketing plan. There are a number of factors that play a part
business stationery, commercial printing, branding, marketing, logo design, business cards, direct mail, marketing collateral, Fusion Group USA, Grand Junction, Colorado, Phoenix, Arizona
Commercial Printing

The Importance of Business Stationery

You might think that because we live in a world run by the internet and online marketing, that business stationery is obsolete. But, it is something that continues to be an important cornerstone of any professional business for several reasons. Plus, if you read our blog “Business Cards through the
copywriting, website design, social media, SEO, advertising, marketing, Fusion Group USA, Grand Junction, Colorado, Phoenix, Arizona
Commercial Printing, Marketing, Website Design

Should You Hire a Copywriter?

Coming up with content for your website or social media networking can be tricky, especially if writing is not your forte. Content writing is not just about writing. It’s about coming up with persuasive, appealing, targeted content that will intrigue and convince readers. This content could be for any form
direct mail, digital marketing, marketing, social media, Facebook, Twitter, landing page, Fusion Group USA, Grand Junction, Colorado, Phoenix, Arizona
Direct Mailing and Email, Marketing

Linking Direct Mail with Digital Marketing

Direct mail is an excellent marketing tool – you can target your audience and collect data while raising awareness of your brand. You can make a direct mailing even better by linking it to your digital marketing campaign. Direct mail is great because more people are likely to see or
direct mail, marketing, offline marketing, call to action, graphic design, brand exposure, Fusion Group USA, Grand Junction, Colorado, Phoenix, Arizona
Direct Mailing and Email

Direct Mail: Don’t End Up in the Trash!

Directly mailing is great…if you do it right! It’s still a very relevant marketing strategy, and is still quite competitive with digital marketing. For instance, in a DMA Response Rate Report from 2015, direct mail achieved a nearly 4% response rate with house lists, and a 1% response rate with