Advertising, Brand Development, Business, Graphic Design, Marketing, Productivity

12 Tips and Tricks for Legendary Logos

Creating legendary logos isn’t impossible- knowing the right tips and tricks is half the battle.  “Logos are a graphic extension of the internal realities of a company.” – Saul Bass Your products and services may be nothing short of legendary, but the real question is: is your logo legendary? Consumers
Brand Development, Business, Direct Mailing and Email, Marketing, SEO, Social Media

The Mulch of the Digital Landscape: What Evergreen Content Is and Why Your Business Needs It

What is “Evergreen Content”? Simply put, evergreen content is information that retains its usefulness despite the progression of time. Evergreen trees are known for being resilient, robust, and beautiful all year long, whether they’re showcasing holiday ornaments or shading wildflowers from the summer sun. This type of content is invaluable
Advertising, Brand Development, Business, Marketing, Social Media

Your Brand’s Voice is Your Brand’s Power: Your Guide to Success

Humans have a fascination with voice. Before we dive into brand voice, let’s examine voice in a familiar context. We use voice to differentiate between friends who are talking to us at the same time, and we feel comfort- or, anxiety- when we hear specific people speak. We use our
Advertising, Brand Development, Marketing

Guerrilla Marketing: Still Alive and Well in 2019

Marketing has evolved over the years, pulling away from the traditional media conduits of newspapers, magazines, and TV, and towards the futuristic world of digital. But, there is still one tried and true marketing method that has withstood the sands of time since its’ inception in the 1980s: Guerrilla Marketing.
Picture of designer building logos
Graphic Design

The Benefits of Rebranding

For many businesses, there comes a day when you need to refresh your image. That might seem far off on the horizon for startups and small businesses – but if your goal is find sustained success, you’ll be faced with the problem eventually. But rebranding is hard work and will
Logo design and branding
Graphic Design

6 Elements of a Great Logo

Your logo is the face of your business. It provides the first impression, defines the identity of your brand, and communicates the values you hold dear. That’s a lot of weight for a simple logo to carry – and that’s why it is so important to get the right logo for
Graphic Design Blues
Graphic Design

A Cure for the Graphic Design Blues

Indulge me for a minute as I tell the story of a business owner with the graphic design blues. Mike runs a busy garage. He started his business because he had a passion for working on high-end cars – but these days he spends the majority of his time managing
Picture of outside meeting
Advertising, Brand Development, Marketing

The Importance of Branding

Many small business owners see branding as an afterthought – something to be pursued only after they have seen some success. Or, even worse, something that matters to the Amazons and Wal-Marts of the world. But developing and maintaining a positive and consistent brand identity should be a top priority
Brand Development, Marketing

Branding: How to Choose the Perfect Name

First impressions matter – especially in the business world. Potential customers will form instant opinions about you based on your name, whether good or bad. Choosing the wrong name will hurt your business by hampering your ability to convert new customers. And there’s a whole host of reasons that your
Colorful face
Advertising, Commercial Printing, Marketing

Custom Stickers and Decals

When thinking about custom printed stickers and decals, most mind’s race to bumper stickers (especially the extra cheesy ones); but the world of stickers and decals is infinitely more vast than just bumper stickers. With uses that range from truck/trailer decoration to sports equipment and well beyond, stickers aren’t just
telling branded stories
Brand Development

Storytelling: Using Narrative to Build your Brand

When it comes to building a successful brand, there’s a lot more to consider than just logos and color selection. Building a brand means telling stories that accurately communicate your identity to customers – and while that story includes elements of color and design choices, it also needs to include
brand development
Advertising, Brand Development, Graphic Design, Marketing

Dependable Brand Development

Developing a successful brand means more than just a clever name or catchy logo – it means creating a cohesive identity that resonates with your target audience. Building and maintaining that consistent identity helps to shape customer expectations and eventually will build customer loyalty and community. Brand development should grow
picture of paint colors
Brand Development, Graphic Design, Marketing

Logo Colors – An Important Choice

Developing an eye-catching logo should be the cornerstone of your brand development. And one key to good logo design is color choice – as it often evokes powerful emotions and feelings in the viewer. On both a physiological and cultural level, colors shape how we think about certain products –
Brand blue puzzle pieces assembled
Brand Development

The Importance of Consistency in Branding

To build brand loyalty, it’s important to remain consistent in your branding. Sticking with the same color palette, font selection, and logo can be important to building recognition with your target market. If you drastically change any of the elements present in your brand, people tend to think you’re changing
picture of the number six
Promotional Products

6 Facts That’ll Make You Want Some Promo Items

Promotional items are a great way to advertise and get your brand out there! If you have an event, grand opening, or you just want something to hand out to loyal customers promotional items are the way to go. You might not think giving away something for free is ultimately
Social media marketing
Social Media, Website Design

Using Facebook to Generate Leads

Social media is an awesome tool for small business, especially if you focus it on lead generation. Facebook can be used in a multitude of ways to gain more customers. There are about 1.13 billion daily users on Facebook, making it a great outlet to advertise your brand! You can
brand development, branding, brand voice, logo design, graphic design, marketing, advertising, Fusion Group USA, Grand Junction, Colorado, Phoenix, Arizona
Brand Development

Does Your Brand Have a Voice?

A brand’s voice is its personality. The communications style, phrasing, and tone of your brand – serious, playful, fun, necessary, etc. If your brand was a person, how would he or she come off to others? Is you’re the life of the party, or the somber, serious one? Finding your
branding, brand management, logo, graphic design, public relations, marketing, advertising, Fusion Group USA, Grand Junction, Colorado, Phoenix, Arizona
Brand Development

Branding and Brand Management

One of the services that Fusion Group USA offers is brand management. You may have heard of it, but what is it exactly? It could be a great service for your business to keep your reputation in tact! Brand reputation is essentially how a business’s brand is viewed by the
slogan, tagline, branding, brand development, marketing, advertising, logo, graphic design, commercial printing, website design, Fusion Group USA, Grand Junction, Colorado, Phoenix, Arizona
Advertising, Brand Development, Marketing

Catch Their Attention With a Slogan!

Does your business have a slogan or a tagline? Every memorable brand out there has a great slogan that catches people’s attention and sticks in their mind. A slogan is a catchphrase that identifies a product or a company. Coming up with a great slogan is difficult because you have
promotional products, brand exposure, brand recognition, branding, advertising, marketing, special event marketing, Fusion Group USA, Grand Junction, Colorado, Phoenix, Arizona
Promotional Products

Promotional Products for All!

Having trouble thinking of promotional products that would work at your upcoming event or for your business? Well look no further – here is a list of popular items for various industries that will inspire you to get some promo items going for your business! Accounting: calculators, pens, highlighters, letter
logo design, branding, brand development, graphic design, marketing, advertising, Fusion Group USA, Grand Junction, Colorado, Phoenix, Arizona
Brand Development, Graphic Design, Marketing

Great Logo Design

You want your logo to be memorable and appealing to your market. It sums up your business identity in a visual that should be designed to catch attention and build recognition. There are plenty of great and not so great logo designs out there, but if you follow these 10
graphic design, logo design, marketing collateral, website design, branding, brand development, Fusion Group USA, Grand Junction, Colorado, Phoenix, Arizona
Brand Development, Graphic Design, Website Design

Why You Should Hire a Graphic Designer

Getting any sort of marketing collateral printed or starting a website involves graphic design. With the rise of DIY printing and DIY websites, professional graphic design has, in a way, been diminished. Anyone can hop onto Vista Print and design their own business card or get on Wix or Weebly
branding, brand development, brand exposure, brand recognition, logo design, graphic design, marketing, Fusion Group USA, Grand Junction, Colorado, Phoenix, Arizona
Brand Development

Branding: Keep it Fresh!

Your brand is your image as a business. It’s your identity! People look to your brand, oftentimes summed up with your logo or slogan, to gain an understanding of what you stand for and what it would be like to business with you. It’s important to come up with a
website design, website development, business card, marketing, brand exposure, brand image, Fusion Group USA, Grand Junction, Colorado, Phoenix, Arizona
Website Design

Is Your Website More Important than Your Business Card?

Don’t get me wrong, business cards are still important. They provide basic contact information and are great for making contacts and giving people something tangible to refer to. A while back we wrote a blog post that gave a timeline of the history of business cards – they’ve been around