branding Tag

Creating legendary logos isn’t impossible- knowing the right tips and tricks is half the battle.  “Logos are a graphic extension of the...

What is “Evergreen Content”? Simply put, evergreen content is information that retains its usefulness despite the progression of time. Evergreen...

Humans have a fascination with voice. Before we dive into brand voice, let’s examine voice in a familiar context. We use voice to...

Marketing has evolved over the years, pulling away from the traditional media conduits of newspapers, magazines, and TV, and towards the...

For many businesses, there comes a day when you need to refresh your image. That might seem far off on the horizon for startups and small...

Indulge me for a minute as I tell the story of a business owner with the graphic design blues. Mike runs a busy garage. He started his business...

Many small business owners see branding as an afterthought – something to be pursued only after they have seen some success. Or, even worse,...

First impressions matter – especially in the business world. Potential customers will form instant opinions about you based on your name, whether...

When thinking about custom printed stickers and decals, most mind’s race to bumper stickers (especially the extra cheesy ones); but the world of...