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888.954.9554  |    [email protected]

Tags: branding

The Importance of Branding

Many small business owners see branding as an afterthought – something to be pursued only after they have seen some success. Or, even worse, something that matters to the Amazons and Wal-Marts of the world. But developing and maintaining a positive and consistent brand identity should be a top priority of every business – regardless […]

Branding: How to Choose the Perfect Name

First impressions matter – especially in the business world. Potential customers will form instant opinions about you based on your name, whether good or bad. Choosing the wrong name will hurt your business by hampering your ability to convert new customers. And there’s a whole host of reasons that your name might not be successful […]

Custom Stickers and Decals

When thinking about custom printed stickers and decals, most mind’s race to bumper stickers (especially the extra cheesy ones); but the world of stickers and decals is infinitely more vast than just bumper stickers. With uses that range from truck/trailer decoration to sports equipment and well beyond, stickers aren’t just for bumpers anymore....

Storytelling: Using Narrative to Build your Brand

When it comes to building a successful brand, there’s a lot more to consider than just logos and color selection. Building a brand means telling stories that accurately communicate your identity to customers – and while that story includes elements of color and design choices, it also needs to include narratives that resonate with consumers....

The Importance of Consistency in Branding

To build brand loyalty, it’s important to remain consistent in your branding. Sticking with the same color palette, font selection, and logo can be important to building recognition with your target market. If you drastically change any of the elements present in your brand, people tend to think you’re changing your business as well –...