12 Tips and Tricks for Legendary Logos
Creating legendary logos isn’t impossible- knowing the right tips and tricks is half the battle. “Logos are a graphic extension of the...
Read More
Marketing Terms Everyone Needs to Know (E-F)
Marketing terms sneak up into everyday conversations. If you understand what someone is talking about, you’re already ahead of the game!...
The Do’s and Don’ts of Dealing with Negative Online Reviews
When it comes to your business, reputation is everything. “A brand for a company is like a reputation for a person. You earn reputation by...
Your Brand’s Voice is Your Brand’s Power: Your Guide to Success
Humans have a fascination with voice. Before we dive into brand voice, let’s examine voice in a familiar context. We use voice to...
Guerrilla Marketing: Still Alive and Well in 2019
Marketing has evolved over the years, pulling away from the traditional media conduits of newspapers, magazines, and TV, and towards the...
Direct Mail and Multi-Channel Follow Up
We’ve used this space to sing the praises of direct mail before. And we’re still big believers in the power of this tried-and-true...
The Importance of Logo Design
Logo design shouldn’t be an afterthought for your business – but that’s how many small and medium-sized businesses treat it. Your logo will be the...
The Importance of Branding
Many small business owners see branding as an afterthought – something to be pursued only after they have seen some success. Or, even worse,...
Local Business Needs Reviews
For local businesses, online reviews are too important to ignore. Positive reviews help to establish your brand as a trusted place to do business...
The Marathon Mindset of Content Marketing
When it comes to content marketing, the process looks more like a marathon than a sprint. I know we live in a world of instant gratification and...