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12 Tips and Tricks for Legendary Logos

Creating legendary logos isn’t impossible- knowing the right tips and tricks is half the battle.  “Logos are a graphic extension of the...

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Marketing Terms Everyone Needs to Know (E-F)

Marketing terms sneak up into everyday conversations. If you understand what someone is talking about, you’re already ahead of the game!...

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The Do’s and Don’ts of Dealing with Negative Online Reviews

When it comes to your business, reputation is everything. “A brand for a company is like a reputation for a person. You earn reputation by...

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Your Brand’s Voice is Your Brand’s Power: Your Guide to Success

Humans have a fascination with voice. Before we dive into brand voice, let’s examine voice in a familiar context. We use voice to...

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Guerrilla Marketing: Still Alive and Well in 2019

Marketing has evolved over the years, pulling away from the traditional media conduits of newspapers, magazines, and TV, and towards the...

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Direct Mail and Multi-Channel Follow Up

We’ve used this space to sing the praises of direct mail before. And we’re still big believers in the power of this tried-and-true...

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The Importance of Logo Design

Logo design shouldn’t be an afterthought for your business – but that’s how many small and medium-sized businesses treat it. Your logo will be the...

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The Importance of Branding

Many small business owners see branding as an afterthought – something to be pursued only after they have seen some success. Or, even worse,...

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Local Business Needs Reviews

For local businesses, online reviews are too important to ignore. Positive reviews help to establish your brand as a trusted place to do business...

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The Marathon Mindset of Content Marketing

When it comes to content marketing, the process looks more like a marathon than a sprint. I know we live in a world of instant gratification and...

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