Tags: brand recognition

Humans have a fascination with voice. Before we dive into brand voice, let’s examine voice in a familiar context. We use voice to differentiate between friends who are talking to us at the same time, and we feel comfort- or, anxiety- when we hear specific people speak. We use our

Marketing has evolved over the years, pulling away from the traditional media conduits of newspapers, magazines, and TV, and towards the futuristic world of digital. But, there is still one tried and true marketing method that has withstood the sands of time since its’ inception in the 1980s: Guerrilla Marketing.

We’ve used this space to sing the praises of direct mail before. And we’re still big believers in the power of this tried-and-true marketing tool. But believing in the effectiveness of direct mail doesn’t blind us to the potential to improve on old techniques. In this blog post, we will

Logo design shouldn’t be an afterthought for your business – but that’s how many small and medium-sized businesses treat it. Your logo will be the face of your business for years to come, and it should be treated with the proper importance as people’s first introduction to your company. A

Many small business owners see branding as an afterthought – something to be pursued only after they have seen some success. Or, even worse, something that matters to the Amazons and Wal-Marts of the world. But developing and maintaining a positive and consistent brand identity should be a top priority

For local businesses, online reviews are too important to ignore. Positive reviews help to establish your brand as a trusted place to do business and will give a bump to your SEO, while negative reviews will drive away customers and cost you in search engine rankings. In a nutshell, local

When it comes to content marketing, the process looks more like a marathon than a sprint. I know we live in a world of instant gratification and everyone (especially marketers) want results now, but we should change that mindset when we’re talking about content marketing. But the marathon mindset causes

Punxsutawney Phil saw his shadow early this morning, and that means we’re in for another six weeks of winter. In the hopes of breaking the long winter doldrums, we’re taking a look at some summertime favorite promotional products. But we’re really not getting that far ahead of ourselves, as late

Your logo is the face of your company and you want to push that image as much as possible. So when it comes to web design, the temptation is to feature your logo as big and as bold as possible. It makes sense – big graphics make a big impact,

Developing an eye-catching logo should be the cornerstone of your brand development. And one key to good logo design is color choice – as it often evokes powerful emotions and feelings in the viewer. On both a physiological and cultural level, colors shape how we think about certain products –

Promotional products are consistently one of the most effective ways of getting your brand in front of consumers. A 2004 study performed by L.J. Market Research shows that up to 35% of recipients will keep a promotional product for over two years! It is hard to overstate the sort of

Having trouble thinking of promotional products that would work at your upcoming event or for your business? Well look no further – here is a list of popular items for various industries that will inspire you to get some promo items going for your business! Accounting: calculators, pens, highlighters, letter

Your brand is your image as a business. It’s your identity! People look to your brand, oftentimes summed up with your logo or slogan, to gain an understanding of what you stand for and what it would be like to business with you. It’s important to come up with a

So you’ve got a Facebook for your business, and you’re considering starting a new social media profile. Don’t just jump into it! Making social media work for your business is about strategy, timing, and commitment. Sometimes small businesses make the social media marketing mistake of spreading themselves too thin. You

Content is relevant and useful material that is written with the main goal of attracting and maintaining customers. Marketing and design agencies, like Fusion Group USA, write content for websites and marketing collateral to inform and persuade customers to do business with you. Content marketing is focused on distributing that

Your brand is your business face – it’s your identity and your first impression. Branding is an important and essential part of developing your business and is something that should be done with consideration of your business direction and goals. After building your brand, you want to get brand exposure

If your company has a logo, how do you know if it’s time for a redesign? Your business evolves, like you! Which means your brand and your logo – the foundation of your brand – changes as well. Evaluating your brand identity and logo can keep your business relevant and

Promotional items can be an effective marketing strategy – they increase brand exposure and recognition while creating a connection between you and your prospective customer. With literally thousands of promotional items that you can choose from, it’s easy to get caught up in the excitement of selecting the items that

There are various reasons people may choose to not advertise their products or services, and in this blog post we will discuss three of those reasons. Regardless of the size of your market, advertising can be a key component to any complete marketing plan. If you’re not sure how to

Your business brand is a promise to your customer – it establishes your identity and gives them a picture of what they can expect from you. Branding is the first step in developing your business plan and comes before any form of advertising or marketing can occur. Fusion Group USA

Thinking about getting some t-shirts or signage printed for your business but curious about how it’s actually done? You may be new to the world of printing, and Fusion Group USA is here to help you navigate and understand how printing can help boost business. We print nearly anything you

People are becoming more self-reliant in the 21st Century, and the Internet has been a huge part of this process. You can do almost anything online without having to deal with a middle-man – get cheap concert tickets, purchase new shoes, fantasize about your next vacation…the list goes on and

Promotional products can be anything with your name or logo printed on it – pens, t-shirts, coffee mugs, stress balls, and the list goes on and on! Giving people products with your name on it actually helps your business in a number of ways. In a recent marketing study, 76%