Advertising, Brand Development, Business, Graphic Design, Marketing, Productivity

12 Tips and Tricks for Legendary Logos

Creating legendary logos isn’t impossible- knowing the right tips and tricks is half the battle.  “Logos are a graphic extension of the internal realities of a company.” – Saul Bass Your products and services may be nothing short of legendary, but the real question is: is your logo legendary? Consumers
Advertising, Brand Development, Marketing

Guerrilla Marketing: Still Alive and Well in 2019

Marketing has evolved over the years, pulling away from the traditional media conduits of newspapers, magazines, and TV, and towards the futuristic world of digital. But, there is still one tried and true marketing method that has withstood the sands of time since its’ inception in the 1980s: Guerrilla Marketing.
Search engines for SEO

Understanding Search Engines for SEO

Creating a successful SEO campaign requires at least a basic understanding of how modern search engines operate. You don’t need a master’s degree in data science, but you should understand the basics of how search engines work and how that affects your SEO strategy. Today, we’ll offer a crash course
Why SMS Marketing

SMS Marketing: Why & How

Businesses looking to market their brand have a wide range of popular options: social media, email, direct mail, PPC, print, and more. But SMS or text message is often overlooked – even in the most comprehensive marketing plans. Because so many businesses overlook SMS marketing, it leaves the perfect opportunity
Trade Show Tips
Commercial Printing, Graphic Design, Promotional Products

Trade Show Tips: Design, Print, & Lead Capture

Trade shows and conference displays are a great way to quickly expand brand awareness and your potential customer base. But all too often we see businesses pin up an old banner and hand out promotional pens. I hate to break it to you, but that is boring. You’d be better
Boosting social media engagement
Social Media

10 Ways to Boost Social Media Engagement

Social media success is a game. A serious one, but still a game. And just like any game, winning at social media requires you to know the rules and algorithms that make social media tick. Today we’ll look at ten ways to boost social media engagement that you can start
Screen Printed Custom Apparel

Get the Most from Your Custom Apparel

Screen printed custom apparel is a great way to build brand awareness. Getting your brand on custom apparel has the power to turn clothes wearers (that’s just about every person on earth) into a potential ambassador for your business. That’s a powerful marketing tool! But before you can unleash an
Social Media Customers
Social Media

Loyal Customers and Social Media Fans

Money-paying customers are the lifeblood of your business. And earning more customers is almost always the end goal of social media marketing efforts. The process moves from a digital introduction to building a relationship to converting a customer. That’s the basis of 90% of all social media marketing in today’s world. But
computers on work desk
Graphic Design

Graphic Design & First Impressions

Winning and retaining new customers is the key to growing your business. But reaching new customers isn’t easy – it always takes an investment in time or resources or both. It is easy to get tied up in PPC advertising, social media, or physical advertisements, but don’t ignore the power
picture of man in winter
Apparel Design and Print

Autumn Apparel Options

Summer is a wonderful time. It is the season of shorts, t-shirts, and tank tops – but those days are quickly leaving us behind. There’s a chill in the air and it time to look ahead to the fall and winter months; in the world of custom apparel that means
Picture of outside meeting
Advertising, Brand Development, Marketing

The Importance of Branding

Many small business owners see branding as an afterthought – something to be pursued only after they have seen some success. Or, even worse, something that matters to the Amazons and Wal-Marts of the world. But developing and maintaining a positive and consistent brand identity should be a top priority
picture of small business

Local Business Needs Reviews

For local businesses, online reviews are too important to ignore. Positive reviews help to establish your brand as a trusted place to do business and will give a bump to your SEO, while negative reviews will drive away customers and cost you in search engine rankings. In a nutshell, local
man in custom shirt
Apparel Design and Print, Marketing

What Can Apparel Do For You?

As marketers, we talk a lot about brand identity and exposure. We even sell promotional products in an effort to help our clients establish and maintain brand recognition. But one of the most effective (and often overlooked) ways to generate brand exposure is through custom printed apparel – especially t-shirts.
Costs of SEO

SEO Costs: What You Need to Know

For many years, business owners faced a decision about whether they should invest in search engine optimization for their business. Today that is no longer case. Now business owners face a new decision – how much many resources to invest in SEO. Our new digitally-focused landscape has made SEO a
picture of print ad
Advertising, Commercial Printing

How To Digitally Track Your Print Advertising

Modern advertisers love digital channels. They provide extensive tracking and provable ROI that has been lacking in more traditional print mediums. But that doesn’t have to be the case. With modern techniques, physical advertising can be tracked in much the same way as its digital counterpart. Here at Fusion Group
website design
Website Design

Keep on Message: How We Build Websites that Communicate

The main function of a website is to communicate your message. On its face, that sounds obvious; but it too often gets lost somewhere in the design process. Every decision should be governed by one, over-arching question: does this help to communicate my message? Whether your goal is to sell,
web design costs
Website Design

Web Design: Counting the Cost

For many businesses, especially small businesses, there is a difficult decision to face. You know you need a professional website and you know you need to stay on budget – and it seems impossible to have both. It doesn’t take long to find countless web design companies with prices that
picture of woman with drink glass
Promotional Products

Promotional Products: Drinkware

Fusion Group USA is a full service promotional product provider – we have an almost limitless range of options and that’s why we post a monthly spotlight on some new, fresh, or unusual promotional products. Getting cool promo products in the hands of our clients makes us happy, but what
picture of woman blogging
Marketing, SEO

Six Reasons your Website Needs a Blog

I hear a lot about blogs – maybe because I’m a blog writer, but bear with me here. I hear they are great for search engine optimization and I hear they are great for generating brand awareness; but what I rarely hear is exactly how they are good for these
picture of summertime
Promotional Products

Promotional Products: A Taste of Summer

Punxsutawney Phil saw his shadow early this morning, and that means we’re in for another six weeks of winter. In the hopes of breaking the long winter doldrums, we’re taking a look at some summertime favorite promotional products. But we’re really not getting that far ahead of ourselves, as late
focus on facebook
Marketing, Social Media

Facebook Focused Marketing

The number of social media platforms available to today’s online marketer is reaching staggering proportions. How can a small (or even medium-sized) business meet the shifting demands of Facebook, Twitter, Instagram, LinkedIn, Pinterest, Snapchat, and whatever is coming in 2017? Should you work to have an active presence on each
website design, website development, eCommerce, lead generation, landing page, newsletter, Fusion Group USA, Grand Junction, Colorado, Phoenix, Arizona
Advertising, Direct Mailing and Email, Marketing

Email Marketing: B2B vs. B2C

Email is an effective tool for both business to business and business to consumer marketing and advertising. Once a strong email list is compiled, reaching your audience with featured products, sales, promotions, and content is just a click of a button away. And while the strategies may differ, it applies
logo size guide
Brand Development, Graphic Design, Website Design

Sizing your Logo for Web Design

Your logo is the face of your company and you want to push that image as much as possible. So when it comes to web design, the temptation is to feature your logo as big and as bold as possible. It makes sense – big graphics make a big impact,
picture of local business
Advertising, Marketing, SEO

SEO 101 Part 4: Local Search

Note: This is Part 4 of our ongoing SEO 101 series. Previous: Part 1, Part 2, Part 3 There was once a time when the phonebook was king. For local businesses, appearing in the yellow pages was mandatory and advertising in them was nearly as important. Just take a look at the