Advertising, Brand Development, Business, Graphic Design, Marketing, Productivity

12 Tips and Tricks for Legendary Logos

Creating legendary logos isn’t impossible- knowing the right tips and tricks is half the battle.  “Logos are a graphic extension of the internal realities of a company.” – Saul Bass Your products and services may be nothing short of legendary, but the real question is: is your logo legendary? Consumers
Advertising, Brand Development, Business, Marketing, Productivity, SEO, Social Media

Marketing Terms Everyone Needs to Know (E-F)

Marketing terms sneak up into everyday conversations. If you understand what someone is talking about, you’re already ahead of the game! Make the most out of planned and unplanned conversations by understanding some of the most commonly used words in the marketing language… because marketing is everywhere!  To help, we
Advertising, Brand Development, Business, Direct Mailing and Email, Marketing, Productivity, Social Media

Marketing Terms Everyone Should Know (C-D)

Everyone should know SOME marketing terms! Catching a part of someone’s conversation and being able to understand and respond can unlock interactions with potential customers, establish friendships, and grow business relationships. Enjoy Part 2 in our Marketing Terms Everyone Should Know series- (C-D)! We also run by some common marketing
Advertising, Brand Development, Business, Marketing, Social Media

The Do’s and Don’ts of Dealing with Negative Online Reviews

When it comes to your business, reputation is everything. “A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” – Jeff Bezos Nowadays, it is increasingly rare to find a person that doesn’t check online reviews before conducting
Marketing, SEO, Social Media

Marketing Terms Everyone Should Know (A-B)

Marketing is everywhere! Even if marketing isn’t your area of expertise, knowing the meaning of commonly-used marketing terms can be incredibly valuable. Having a base comprehension of words frequently traded in business scenarios will open doors and help you to make the most out of your interactions with other professionals,
Brand Development, Business, Direct Mailing and Email, Marketing, SEO, Social Media

The Mulch of the Digital Landscape: What Evergreen Content Is and Why Your Business Needs It

What is “Evergreen Content”? Simply put, evergreen content is information that retains its usefulness despite the progression of time. Evergreen trees are known for being resilient, robust, and beautiful all year long, whether they’re showcasing holiday ornaments or shading wildflowers from the summer sun. This type of content is invaluable
Advertising, Brand Development, Business, Commercial Printing, Graphic Design, Marketing, Promotional Products

16 Pro Tips & Tricks for Incredible-Looking Business Cards

Wading through the World of Business Card Design We’ve gone through the trouble of rounding up some of the best tips and tricks behind the most incredible, memorable business cards. Enjoy! While you’re at it, check out these amazing business card holders for the office!   1. Utilize a die-cut
Advertising, Brand Development, Business, Marketing, Social Media

Your Brand’s Voice is Your Brand’s Power: Your Guide to Success

Humans have a fascination with voice. Before we dive into brand voice, let’s examine voice in a familiar context. We use voice to differentiate between friends who are talking to us at the same time, and we feel comfort- or, anxiety- when we hear specific people speak. We use our
Brand Development, Business, Marketing, Social Media

Business in the Front… Party in the WHAT? The Dos and Don’ts of Being Funny on Your Business Page

Robin Williams. Kevin Hart. Amy Poehler. Lucille Ball. If laughter is the best medicine, the abovementioned comedic greats are certified prescribers of it. The good news is that unlike becoming a doctor, the road to successfully channeling humor on your business page is a lot simpler (and, cheaper)! People are
Picture of designer building logos
Graphic Design

The Benefits of Rebranding

For many businesses, there comes a day when you need to refresh your image. That might seem far off on the horizon for startups and small businesses – but if your goal is find sustained success, you’ll be faced with the problem eventually. But rebranding is hard work and will
Picture of woman in open field
Graphic Design

Transparent Graphic Design Plans – Beyond the Fine Print

The popularity of the monthly membership model in graphic design has exploded over the last three years. And while the competition is good for businesses price shopping graphic design services, it has also lead to a huge increase in providers looking to make a quick buck. Here at Fusion Group
Choose a Domain Name
Brand Development, Website Design

How to Choose a Domain Name

Getting a website is an important step for any business. But before you start thinking about design, search engine optimization, or navigation; you will need to have a domain name. It can seem like an afterthought, but a bad domain name can sabotage an otherwise smooth website plan. Today I’ll
meeting with graphic designer
Graphic Design

Communicating with Your Designer

Earlier this week, I sat down and opened up our content calendar to see what the next few days would hold me for. We’ve been focusing on graphic design this month, and that theme was scheduled to continue with a blog post on how to communicate with your graphic designer.
Picture of outside meeting
Advertising, Brand Development, Marketing

The Importance of Branding

Many small business owners see branding as an afterthought – something to be pursued only after they have seen some success. Or, even worse, something that matters to the Amazons and Wal-Marts of the world. But developing and maintaining a positive and consistent brand identity should be a top priority
brainstorm
Brand Development, Marketing

Branding: How to Choose the Perfect Name

First impressions matter – especially in the business world. Potential customers will form instant opinions about you based on your name, whether good or bad. Choosing the wrong name will hurt your business by hampering your ability to convert new customers. And there’s a whole host of reasons that your
telling branded stories
Brand Development

Storytelling: Using Narrative to Build your Brand

When it comes to building a successful brand, there’s a lot more to consider than just logos and color selection. Building a brand means telling stories that accurately communicate your identity to customers – and while that story includes elements of color and design choices, it also needs to include
brand development
Advertising, Brand Development, Graphic Design, Marketing

Dependable Brand Development

Developing a successful brand means more than just a clever name or catchy logo – it means creating a cohesive identity that resonates with your target audience. Building and maintaining that consistent identity helps to shape customer expectations and eventually will build customer loyalty and community. Brand development should grow
picture of custom packaging
Advertising, Commercial Printing, Promotional Products

Collateral Design – Printing with your Brand in Mind

Valuable resources are spent on creating your brand and company logo, but if the effort stops there you might be missing out on a great marketing opportunity: applying your marketing design to brand collateral. Extending your Brand Collateral is made up of everything a company distributes – business cards, flyers,
picture of printed business card
Brand Development, Commercial Printing, Graphic Design

Bold Business Cards – Stand out from the Crowd

Bold, beautiful, and unique. That was what Fredrik Ost (of design firm SNASK) had to say about business card design in a recent interview with How Design. Most of us have a drawer full of other people’s business cards that we never look at – and having a bland, cookie-cutter
picture of man swimming
Marketing, Website Design

Stay Afloat: The Do’s and Don’ts of Website Design

Designing a website is hard – and just about anyone who has tried their hand at one can attest to that. Whether you’re starting from scratch, building off a template, or using a specialty software; the many competing demands and goals can make it difficult to keep your head above
Brand blue puzzle pieces assembled
Brand Development

The Importance of Consistency in Branding

To build brand loyalty, it’s important to remain consistent in your branding. Sticking with the same color palette, font selection, and logo can be important to building recognition with your target market. If you drastically change any of the elements present in your brand, people tend to think you’re changing
brand development, branding, brand voice, logo design, graphic design, marketing, advertising, Fusion Group USA, Grand Junction, Colorado, Phoenix, Arizona
Brand Development

Does Your Brand Have a Voice?

A brand’s voice is its personality. The communications style, phrasing, and tone of your brand – serious, playful, fun, necessary, etc. If your brand was a person, how would he or she come off to others? Is you’re the life of the party, or the somber, serious one? Finding your
marketing, advertising, brand development, Fusion Group USA, Grand Junction, Colorado, Phoenix, Arizona
Advertising, Marketing

A Little Marketing Inspiration…

Being a small business, you may not think you need to spend time on marketing and advertising. However, there are a multitude of reasons marketing and advertising should be seen as a business investment rather than an expense. You want to make your business a viable competitor in your market,
slogan, tagline, branding, brand development, marketing, advertising, logo, graphic design, commercial printing, website design, Fusion Group USA, Grand Junction, Colorado, Phoenix, Arizona
Advertising, Brand Development, Marketing

Catch Their Attention With a Slogan!

Does your business have a slogan or a tagline? Every memorable brand out there has a great slogan that catches people’s attention and sticks in their mind. A slogan is a catchphrase that identifies a product or a company. Coming up with a great slogan is difficult because you have