Advertising, Brand Development, Business, Commercial Printing, Graphic Design, Marketing, Promotional Products

16 Pro Tips & Tricks for Incredible-Looking Business Cards

Wading through the World of Business Card Design We’ve gone through the trouble of rounding up some of the best tips and tricks behind the most incredible, memorable business cards. Enjoy! While you’re at it, check out these amazing business card holders for the office!   1. Utilize a die-cut
Advertising, Brand Development, Business, Marketing, Social Media

Your Brand’s Voice is Your Brand’s Power: Your Guide to Success

Humans have a fascination with voice. Before we dive into brand voice, let’s examine voice in a familiar context. We use voice to differentiate between friends who are talking to us at the same time, and we feel comfort- or, anxiety- when we hear specific people speak. We use our
Brand Development, Business, Marketing, Social Media

Business in the Front… Party in the WHAT? The Dos and Don’ts of Being Funny on Your Business Page

Robin Williams. Kevin Hart. Amy Poehler. Lucille Ball. If laughter is the best medicine, the abovementioned comedic greats are certified prescribers of it. The good news is that unlike becoming a doctor, the road to successfully channeling humor on your business page is a lot simpler (and, cheaper)! People are
Picture of designer building logos
Graphic Design

The Benefits of Rebranding

For many businesses, there comes a day when you need to refresh your image. That might seem far off on the horizon for startups and small businesses – but if your goal is find sustained success, you’ll be faced with the problem eventually. But rebranding is hard work and will
Picture of woman in open field
Graphic Design

Transparent Graphic Design Plans – Beyond the Fine Print

The popularity of the monthly membership model in graphic design has exploded over the last three years. And while the competition is good for businesses price shopping graphic design services, it has also lead to a huge increase in providers looking to make a quick buck. Here at Fusion Group
Choose a Domain Name
Brand Development, Website Design

How to Choose a Domain Name

Getting a website is an important step for any business. But before you start thinking about design, search engine optimization, or navigation; you will need to have a domain name. It can seem like an afterthought, but a bad domain name can sabotage an otherwise smooth website plan. Today I’ll
meeting with graphic designer
Graphic Design

Communicating with Your Designer

Earlier this week, I sat down and opened up our content calendar to see what the next few days would hold me for. We’ve been focusing on graphic design this month, and that theme was scheduled to continue with a blog post on how to communicate with your graphic designer.
Picture of outside meeting
Advertising, Brand Development, Marketing

The Importance of Branding

Many small business owners see branding as an afterthought – something to be pursued only after they have seen some success. Or, even worse, something that matters to the Amazons and Wal-Marts of the world. But developing and maintaining a positive and consistent brand identity should be a top priority
Brand Development, Marketing

Branding: How to Choose the Perfect Name

First impressions matter – especially in the business world. Potential customers will form instant opinions about you based on your name, whether good or bad. Choosing the wrong name will hurt your business by hampering your ability to convert new customers. And there’s a whole host of reasons that your
telling branded stories
Brand Development

Storytelling: Using Narrative to Build your Brand

When it comes to building a successful brand, there’s a lot more to consider than just logos and color selection. Building a brand means telling stories that accurately communicate your identity to customers – and while that story includes elements of color and design choices, it also needs to include
brand development
Advertising, Brand Development, Graphic Design, Marketing

Dependable Brand Development

Developing a successful brand means more than just a clever name or catchy logo – it means creating a cohesive identity that resonates with your target audience. Building and maintaining that consistent identity helps to shape customer expectations and eventually will build customer loyalty and community. Brand development should grow
picture of custom packaging
Advertising, Commercial Printing, Promotional Products

Collateral Design – Printing with your Brand in Mind

Valuable resources are spent on creating your brand and company logo, but if the effort stops there you might be missing out on a great marketing opportunity: applying your marketing design to brand collateral. Extending your Brand Collateral is made up of everything a company distributes – business cards, flyers,
picture of printed business card
Brand Development, Commercial Printing, Graphic Design

Bold Business Cards – Stand out from the Crowd

Bold, beautiful, and unique. That was what Fredrik Ost (of design firm SNASK) had to say about business card design in a recent interview with How Design. Most of us have a drawer full of other people’s business cards that we never look at – and having a bland, cookie-cutter
picture of man swimming
Marketing, Website Design

Stay Afloat: The Do’s and Don’ts of Website Design

Designing a website is hard – and just about anyone who has tried their hand at one can attest to that. Whether you’re starting from scratch, building off a template, or using a specialty software; the many competing demands and goals can make it difficult to keep your head above
Brand blue puzzle pieces assembled
Brand Development

The Importance of Consistency in Branding

To build brand loyalty, it’s important to remain consistent in your branding. Sticking with the same color palette, font selection, and logo can be important to building recognition with your target market. If you drastically change any of the elements present in your brand, people tend to think you’re changing
brand development, branding, brand voice, logo design, graphic design, marketing, advertising, Fusion Group USA, Grand Junction, Colorado, Phoenix, Arizona
Brand Development

Does Your Brand Have a Voice?

A brand’s voice is its personality. The communications style, phrasing, and tone of your brand – serious, playful, fun, necessary, etc. If your brand was a person, how would he or she come off to others? Is you’re the life of the party, or the somber, serious one? Finding your
marketing, advertising, brand development, Fusion Group USA, Grand Junction, Colorado, Phoenix, Arizona
Advertising, Marketing

A Little Marketing Inspiration…

Being a small business, you may not think you need to spend time on marketing and advertising. However, there are a multitude of reasons marketing and advertising should be seen as a business investment rather than an expense. You want to make your business a viable competitor in your market,
slogan, tagline, branding, brand development, marketing, advertising, logo, graphic design, commercial printing, website design, Fusion Group USA, Grand Junction, Colorado, Phoenix, Arizona
Advertising, Brand Development, Marketing

Catch Their Attention With a Slogan!

Does your business have a slogan or a tagline? Every memorable brand out there has a great slogan that catches people’s attention and sticks in their mind. A slogan is a catchphrase that identifies a product or a company. Coming up with a great slogan is difficult because you have
logo design, branding, brand development, graphic design, marketing, advertising, Fusion Group USA, Grand Junction, Colorado, Phoenix, Arizona
Brand Development, Graphic Design, Marketing

Great Logo Design

You want your logo to be memorable and appealing to your market. It sums up your business identity in a visual that should be designed to catch attention and build recognition. There are plenty of great and not so great logo designs out there, but if you follow these 10
graphic design, logo design, marketing collateral, website design, branding, brand development, Fusion Group USA, Grand Junction, Colorado, Phoenix, Arizona
Brand Development, Graphic Design, Website Design

Why You Should Hire a Graphic Designer

Getting any sort of marketing collateral printed or starting a website involves graphic design. With the rise of DIY printing and DIY websites, professional graphic design has, in a way, been diminished. Anyone can hop onto Vista Print and design their own business card or get on Wix or Weebly
branding, brand development, brand exposure, brand recognition, logo design, graphic design, marketing, Fusion Group USA, Grand Junction, Colorado, Phoenix, Arizona
Brand Development

Branding: Keep it Fresh!

Your brand is your image as a business. It’s your identity! People look to your brand, oftentimes summed up with your logo or slogan, to gain an understanding of what you stand for and what it would be like to business with you. It’s important to come up with a
website design, website development, graphic design, Fusion Group USA, Grand Junction, Colorado, Phoenix, Arizona
Website Design

Creating a Great Homepage

If you’re in the process of getting a website designed, the most important element is your homepage. It’s your first impression to prospective online customers. The design and functionality of your homepage is very important to whether people are going to stay on your website or not. There are a
business stationery, commercial printing, branding, marketing, logo design, business cards, direct mail, marketing collateral, Fusion Group USA, Grand Junction, Colorado, Phoenix, Arizona
Commercial Printing

The Importance of Business Stationery

You might think that because we live in a world run by the internet and online marketing, that business stationery is obsolete. But, it is something that continues to be an important cornerstone of any professional business for several reasons. Plus, if you read our blog “Business Cards through the
branding, social media, brand development, Fusion Group USA, Grand Junction, Colorado, Phoenix, Arizona
Brand Development

Branding with Social Media

Your brand is your business face – it’s your identity and your first impression. Branding is an important and essential part of developing your business and is something that should be done with consideration of your business direction and goals. After building your brand, you want to get brand exposure