Brand Development, Business, Direct Mailing and Email, Marketing, SEO, Social Media

The Mulch of the Digital Landscape: What Evergreen Content Is and Why Your Business Needs It

What is “Evergreen Content”? Simply put, evergreen content is information that retains its usefulness despite the progression of time. Evergreen trees are known for being resilient, robust, and beautiful all year long, whether they’re showcasing holiday ornaments or shading wildflowers from the summer sun. This type of content is invaluable
Do you need a blog

Content Marketing: Is Blogging Still a Thing in 2019?

Ten years ago, every marketer on planet earth would have told you that your business website needs a blog. There seemed to be an idea that hordes of customers would come flocking to your block, eager to read every word that you published on your blog. To be honest, my
need a blog
Marketing, SEO, Website Design

Avoiding the Blog of Despair: A Simple Way to Start Blogging Today

Let’s say you’ve got a shiny, new website and you’re excited to share it with the world. You set your little guy free into the wilds of the internet and wait for the visitors to come flocking. You check your Google analytics every day. But the traffic just isn’t coming
Graphic Design for Digital Marketing
Graphic Design

Why Your Digital Marketing Needs Graphic Design

We talk a lot about digital marketing in this space. How to get the most out of your social media, how to optimize your website for conversions, how email marketing can grow your business. But there’s one surprising thing that can make your break your digital marketing efforts: graphic design.
website changes
Website Design

Hacking Website Updates: How to Optimize your Website without Paying

At Fusion Group USA, website updates are free as long as you keep your hosting with us. When we tell people that, the usual response is to assume their website will need few changes. Maybe a price update or a new phone number – but not much beyond that. But
picture of marathon runners
Marketing, SEO

The Marathon Mindset of Content Marketing

When it comes to content marketing, the process looks more like a marathon than a sprint. I know we live in a world of instant gratification and everyone (especially marketers) want results now, but we should change that mindset when we’re talking about content marketing. But the marathon mindset causes
web design agency
SEO, Website Design

Web Design: Avoiding the Curse of Knowledge

Good web design always keeps the end user in mind. To build an effective website, designers need to continually put themselves in the shoes of regular users. This sounds easy but the longer a designer spends on a site, the harder it gets to see the design through fresh eyes.
picture of woman writing
Marketing, SEO, Social Media, Website Design

Content Creation – Overcoming the Block

Content creation is hard work, but it is vital to search engine optimization, reaching customers, and building trust. Many businesses start out strong but quickly realize that producing top-quality content on a regular basis is an arduous task – especially without a firm content creation strategy in place. Developing and
picture of man swimming
Marketing, Website Design

Stay Afloat: The Do’s and Don’ts of Website Design

Designing a website is hard – and just about anyone who has tried their hand at one can attest to that. Whether you’re starting from scratch, building off a template, or using a specialty software; the many competing demands and goals can make it difficult to keep your head above
picture of pencils
Advertising, Social Media, Website Design

The Do’s and Don’ts of Writing Titles

So, whether you post things on social media or write blogs for your business website, you’re going to have to come up with titles and headlines that attract people’s attention. According to Copyblogger, 8 out of 10 people will read the headline but only 2 will actually read the content.
social media marketing, Facebook, marketing plan, content writing, social networking, Fusion Group USA, Grand Junction, Colorado, Phoenix, Arizona
Marketing, Social Media

Want to Start a New Social Media Account?

So you’ve got a Facebook for your business, and you’re considering starting a new social media profile. Don’t just jump into it! Making social media work for your business is about strategy, timing, and commitment. Sometimes small businesses make the social media marketing mistake of spreading themselves too thin. You
content marketing, marketing plan, SEO, social media, digital marketing, Google, branding, Fusion Group USA, Grand Junction, Colorado, Phoenix, Arizona

Content Marketing for Small Business

Content is relevant and useful material that is written with the main goal of attracting and maintaining customers. Marketing and design agencies, like Fusion Group USA, write content for websites and marketing collateral to inform and persuade customers to do business with you. Content marketing is focused on distributing that
social media, Facebook, Twitter, SEO, website design, social media marketing, blogging, Fusion Group USA, Grand Junction, Colorado, Phoenix, Arizona
Social Media

Improve Your Social Media Strategy

Social media strategy can be tricky, and coming up with a winning strategy involves a few different elements. Adding social media to your adverting and marketing plan is a great way to make connections, improve customer service, generate brand exposure and recognition, and establish an internet presence. Here are 10
blogging, social media, website design, advertising, Grand Junction, Colorado, Phoenix, Arizona, Fusion Group USA
Social Media, Website Design

What’s So Great About Blogging?

Have you ever blogged? Blogging has become very popular in recent years, and could be a very useful tool for your business. It can benefit your business in a number of ways including boosting traffic, establishing credibility, and enhancing your SEO. If you’re unsure how to add a blog to