How To Digitally Track Your Print Advertising

Modern advertisers love digital channels. They provide extensive tracking and provable ROI that has been lacking in more traditional print...

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How to Direct Mail: 10 Dos and Don’ts

The reputation of direct mail is often wildly inaccurate. When we talk about direct mail, I fear that a lot of people picture sending out tens of...

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Email Marketing & the Golden Rule

We all remember the Golden Rule from the elementary school playground (or at least I do). But in case you forgot, it goes something like this:...

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Facebook Launches Stories Feature

If you’ve updated your Facebook app this week, you may have noticed that they introduced a new feature (that probably feels old if you also use...

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Direct Mail: Getting the Most

Direct mail campaigns are a great way to reach customers – they are an economical, tried-and-true method. But too many marketers look at the...

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SMS Marketing: The Do’s and Don’ts

Marketers are always looking for the newest way to reach customers. Mail, e-mail, and social media have all held the attention of marketers and...

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Large Format Printing for Trade Shows

Thanks to the leaps and bounds in printing technology and capabilities over the past two decades, the popularity of large format printing has...

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Social Media: Pay-to-Play?

Social media algorithms are in a state of constant flux – and that state often gives business owners and marketers heartburn (or should I say...

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Promotional Products: Spotlight on Automotive

The success of a promotional product often boils down to one thing: usability. So when it comes to picking the right product for your next...

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Maximizing your Direct Mail Reach

Direct mail is consistently an effective and economical way to reach potential customers – boasting an average response rate of 4.4% (according to...

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