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How to Write Winning PPC Ads

We ended last week by talking about how copywriting is a vital part of marketing and advertising – and that’s about to change anytime soon. This...

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Copywriting: Goals & Methods

With the holidays coming up, I’m preparing myself for all the standard questions that arise around the Thanksgiving table. And I’m preparing for...

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Productivity Friday: Practical Goal Setting

Every productivity expert and blog out there will tell you about the importance of goal setting. But too often they leave it at that – and their...

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Email Marketing Funnels

Understanding marketing and sales funnels is critical to growing your business. If you don’t have a clear idea of how people move from leads to...

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SMS Marketing: Untapped Potential

Text messaging is hardly a new thing. It rapidly became the preferred form of communication among millennials and is gaining in popularity across...

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5 Advantages of Direct Mail

The modern marketer is faced with a paralyzing range of channel options. Social media, PPC, retargeted, and other digital channels dominate the...

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Graphic Design & First Impressions

Winning and retaining new customers is the key to growing your business. But reaching new customers isn’t easy – it always takes an investment in...

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The Importance of Branding

Many small business owners see branding as an afterthought – something to be pursued only after they have seen some success. Or, even worse,...

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Five Easy Ways to Grow Your Email List

Email marketing continues to be a successful tool for reaching interested consumers – as email generates 40 times more customers than social...

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Optimizing Your Email Marketing

As search engine results and social media continue to be flooded with advertising space, email continues to be one of the best ways to have direct...

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