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Direct Mail: Build Your List the Right Way

Direct mail is a powerful marketing tool. But just like any tool, direct mail needs to be wielded properly. And sending direct mail to...

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Community Building, Social Media, and Your Brand

If you spend any time reading marketing blogs (and you’re here reading this, so I’ll assume you do), then you are probably sick of...

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Engagement Campaigns for Conversion: an Advertising Strategy for Facebook

Facebook makes getting into advertising and boosting posts as easy as possible. But mastering the labyrinth of their tools and analytics...

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A Cure for the Graphic Design Blues

Indulge me for a minute as I tell the story of a business owner with the graphic design blues. Mike runs a busy garage. He started his business...

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SMS Marketing: Why & How

Businesses looking to market their brand have a wide range of popular options: social media, email, direct mail, PPC, print, and more. But SMS or...

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Direct Mail Content Strategy

The vast majority of direct mail campaigns are built to be hard sales pitches. That leaves an opportunity for direct mail that focuses on reaching...

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Facebook Advertising & Sales Funnels

Advertising on Facebook is a powerful tool that can reach thousands of potential customers for a pretty modest budget. It seems so simple – and...

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Driving Traffic: The Long & Short of It

Nice websites are great but, for most businesses, they are a means to an end – not an end in themselves. The goal of your website should be to...

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Spend to Win: The Secret to Direct Mail Success

Direct mail continues to be an effective tool for reaching customers – regardless of whether you are a B2B or a B2C operation. I’ve been using...

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Repetition in Direct Mail: Secrets to Success

Direct mail is a powerful tool, but far too many businesses fail to understand that direct mail is not a one-and-done campaign. Success depends on...

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