Tags: advertising

Marketing has evolved over the years, pulling away from the traditional media conduits of newspapers, magazines, and TV, and towards the futuristic world of digital. But, there is still one tried and true marketing method that has withstood the sands of time since its’ inception in the 1980s: Guerrilla Marketing.

We’ve used this space to sing the praises of direct mail before. And we’re still big believers in the power of this tried-and-true marketing tool. But believing in the effectiveness of direct mail doesn’t blind us to the potential to improve on old techniques. In this blog post, we will

The weather is cooler, the days are shorter, and everyone is feeling more festive. And that means the holidays are almost upon us. Whether you are celebrating Hanukkah, Christmas, Kwanzaa, the winter solstice, or just the arrival of winter; it is the season of gift giving and the perfect time

Direct mail is a powerful marketing tool. But just like any tool, direct mail needs to be wielded properly. And sending direct mail to the wrong audience is like using a screwdriver to pound a nail. It doesn’t matter how great your design. It doesn’t matter how much you follow-up.

If you spend any time reading marketing blogs (and you’re here reading this, so I’ll assume you do), then you are probably sick of hearing about social media’s declining organic reach. The laments over organic reach have been long and loud – while actionable techniques for slowing that decline have

Facebook makes getting into advertising and boosting posts as easy as possible. But mastering the labyrinth of their tools and analytics can be a daunting task. Campaign goals, target audiences, ad creative, and budget all offer a confusing array of options and features. You can learn to advertise on Facebook

Indulge me for a minute as I tell the story of a business owner with the graphic design blues. Mike runs a busy garage. He started his business because he had a passion for working on high-end cars – but these days he spends the majority of his time managing

Businesses looking to market their brand have a wide range of popular options: social media, email, direct mail, PPC, print, and more. But SMS or text message is often overlooked – even in the most comprehensive marketing plans. Because so many businesses overlook SMS marketing, it leaves the perfect opportunity

The vast majority of direct mail campaigns are built to be hard sales pitches. That leaves an opportunity for direct mail that focuses on reaching people in a different stage of the buyer journey. So pump the brakes on the sales pitch and check out this strategy that repurposes your

Advertising on Facebook is a powerful tool that can reach thousands of potential customers for a pretty modest budget. It seems so simple – and that blue ‘Boost Post’ button is waiting there tempting you to drop a few dollars and see what happens to your sales. But finding success

Nice websites are great but, for most businesses, they are a means to an end – not an end in themselves. The goal of your website should be to drive conversions and conversions depend on web traffic. That means that driving traffic to your website should be the focus of

Direct mail continues to be an effective tool for reaching customers – regardless of whether you are a B2B or a B2C operation. I’ve been using this space to tout the effectiveness of direct mail for a while, but I still have people telling me direct mail doesn’t work. And

Direct mail is a powerful tool, but far too many businesses fail to understand that direct mail is not a one-and-done campaign. Success depends on repetition in direct mail because multiple touches are the key to any successful campaign – in either marketing or advertising. If you’re spending your hard-earned

We ended last week by talking about how copywriting is a vital part of marketing and advertising – and that’s about to change anytime soon. This week, we’ll look at specific areas that were copywriting is essential to the success of our campaigns, starting with writing PPC ads. Writing PPC

With the holidays coming up, I’m preparing myself for all the standard questions that arise around the Thanksgiving table. And I’m preparing for the quizzical looks that always come when I answer them. It usually goes something like this: Great Aunt Gertrude: So, what did you say you do for

Every productivity expert and blog out there will tell you about the importance of goal setting. But too often they leave it at that – and their readers are left wondering how to implement goal setting into their daily routine. Should the goals be simple (brush teeth, drive to work,

Understanding marketing and sales funnels is critical to growing your business. If you don’t have a clear idea of how people move from leads to customers, it is impossible to improve the way you land new business. But when you get intentional about building sales funnels you can start to

Text messaging is hardly a new thing. It rapidly became the preferred form of communication among millennials and is gaining in popularity across demographics. My grandmother, who is 83, sends me texts with more emojis than a teenage Instagrammer. Everybody uses text messaging – except for a surprising number of

The modern marketer is faced with a paralyzing range of channel options. Social media, PPC, retargeted, and other digital channels dominate the marketing discussion – because it sure seems that the world has gone fully digital over the last decade. But there are still advantages to pursuing traditional marketing channels

Winning and retaining new customers is the key to growing your business. But reaching new customers isn’t easy – it always takes an investment in time or resources or both. It is easy to get tied up in PPC advertising, social media, or physical advertisements, but don’t ignore the power

Many small business owners see branding as an afterthought – something to be pursued only after they have seen some success. Or, even worse, something that matters to the Amazons and Wal-Marts of the world. But developing and maintaining a positive and consistent brand identity should be a top priority

Email marketing continues to be a successful tool for reaching interested consumers – as email generates 40 times more customers than social media. When it comes to reaching engaged customers, there is no better channel than email, so what can a business do to expand their reach through growing their

As search engine results and social media continue to be flooded with advertising space, email continues to be one of the best ways to have direct communication with your customer base. But that doesn’t mean you should just blindly blast out emails whenever it catches your fancy. If you want

These days everyone knows that clutter is bad. It’s been the favorite whipping boy of life coaches for a few years now. But when it comes to articulating why it is bad, or what to do about it, many people come up short. Today we’ll look at how dealing with