Social media is an evolving landscape – and your social media marketing strategy has to be able to evolve with it. Too many people – both business owners and marketers – see a bit of social media success and think they have a winning solution. But sitting back and trusting in your previous success is a surefire way to fail as soon as Facebook updates their algorithm or introducing a change to their feed.

A successful social media marketing strategy has to be ready to pivot at a moment’s notice. In the world of social media, there is no time to sit back and relax. You have to be ready to shift your focus – otherwise, you’ll get left behind like the thousands of half-baked social media managers that have failed over the years.

Facebook Experiments

To prove the radical importance of this concept, just look at what Facebook is experimenting with in several markets right now: moving all page posts to the explore feed. This move has massive ramifications for businesses – as it will bury your unpaid content in a feed most people don’t even know exists.

Facebook added the explore feed (similar to the same feature within Instagram) not too long ago, but its popularity hasn’t really caught on yet. Chances are most users don’t even know the explore feed exists and if Facebook decides to banish pages there it is time for new strategies across the board. Is your business prepared for such a massive change?

For now, these changes only affect Sri Lanka, Bolivia, Slovakia, Serbia, Guatemala, and Cambodia; but Facebook is testing for a reason. As Facebook VP of News Feed Adam Mosseri says,

“The goal of this test is to understand if people prefer to have separate places for personal and public content. We will hear what people say about the experience to understand if it’s an idea worth pursuing any further…As with all tests we run, we may learn new things that lead to additional tests in the coming months.”

Shift to Video

The move to the explore feed is just the latest in a long series of changes to the way social media marketing works. The last change was the shift to video-focused content, and many business owners and marketers still haven’t caught up with that change – and already things are shifting again.

If you’re scrambling to keep up with the shift to video or the rise of Instagram stories or Snapchat geofilters; then the next transition will leave you even more behind. Just like Darwin’s evolution, the development of social media is survival of the fittest. It’s a world that mercilessly eats up those who aren’t ready to stick and move.

Modern Social Media Marketing

Many businesses think they can put a low-level employee on their social media and see an impact made. But the truth is social media success takes a professional who puts in the time to understand algorithm changes and is ready for the next big shift – which is never far away.

If you need help keeping up with the evolving world of social media, consider hiring a professional social media agency. You can forget trying to keep up with every new change while knowing your business will continue to see growth from this powerful tool. Fusion Group USA offers social media services for businesses of every size. Contact us today to see how we can help you stay on top of your social media marketing.