4 Reasons You Should Invest in Social Media Management
Are you interested in what social media can do for your business, but unsure of where to start? Social media has made its way into the digital marketing world and because of its proven value, it’s here to stay. The majority of the population is on at least one social media networking site, making it essential to include social media in your digital marketing campaign. If you’re not sure where to start, many businesses invest in social media management. Having a professional marketing and advertising agency manage your social media could be valuable because they will post relevant, quality content on your behalf regularly for the specific purpose of boosting your business. Here are 4 signs that it might be time for your business to consider social media management:
- Your competitors are using social media, and you’re not.
Social media is all about enhancing communication and building relationships. If your competitors are on social media, they are building stronger relationships with existing and prospective customers while enhancing their customer service. People who have connected with that business over social media, are going to be more likely to do business with them because they have an understanding of that business’s personality and customer service skills.
- You have an eCommerce site, but you aren’t getting the sales you were expecting.
If you have an eCommerce site, it’s important to get as much exposure as possible because you are trying to make physical sales through your website as opposed to only raising brand awareness for your business like a traditional website. According to a stat on Business2community.com, 64% of sales professionals said they closed at least one deal because of social media exposure. Social media plays a huge part in the decisions that people make as consumers and focusing on cross promotion is important to boosting sales.
- You don’t have a plan to deal with online reviews – positive or negative.
Using social media platforms open you up to customer praises and criticisms. It’s important to quickly and effectively communicate with the customers so that they feel valued and continue doing business with you. Investing in social media management could be beneficial to you because the people managing your account can keep an eye on any reviews and help you come up with strategic, high quality responses.
- You’re rebranding, relaunching, or redesigning your business or website.
If your business is getting a facelift, social media is a great way to spread the word and let people know that you’re new and improved. If you’re redesigning or getting a new website, social media can help boost traffic – 74% of marketers saw an increase in traffic after putting in at least 6 hours on social media a week – Facebook, Twitter, LinkedIn, Google+, etc.
Social media is a great tool in online marketing and can be valuable to your business. You have to be consistent and unique in your posts and content in order to retain the attention of your audience and gain prospective customers. This can be hard to do when you’re running a business full time. Fusion Group USA offers social media management that includes posting high quality, relevant content on platforms that you choose (or we can help you choose the best platforms for your business) on a consistent basis. We also offer account management time and custom branded images for the designated social media channels you select. Hiring Fusion Group USA for your social media management could be the first step in the right direction for your digital marketing campaign.