SEO stands for search engine optimization, and it covers all the methods employed in generating traffic to your website from organic search engine results.
Search engines, like Google and Bing, present results based on a ranking system that looks at three main factors: relevance, authority, and popularity. SEO is the process of optimizing (the O in SEO) websites to rank well in these three factors for a given search. The end goal of SEO is to drive traffic to your website by ranking high on the search engine results page (SERP).
To achieve this goal, SEO looks at a wide range of on-page and off-page factors to determine how to improve the relevance, authority, and popularity of a website. This work encompasses the technical coding, creative content, and relative position of a website.
Why SEO Matters
Can’t Google already find me?
If the search engine algorithms really work so well can’t they find, index, and rank a website without extensive SEO work? The answer is yes and no.
A Google bot might stumble across your site, crawl, and index it, and serve up its findings on a search engine results page; but with over 1-billion websites competing for attention, additional SEO work needs to be done to ensure that you’re standing out from the crowd.
Ranking well on the SERP directly correlates to higher traffic, and high traffic means more sales, ad revenue, and exposure. In fact, there is a 30% decrease in click-through-rates (CTR) just between position one and position three on the Google results page, and that trend continues as you look at position ten – before dropping significantly more on page two and beyond.
If you’re not on the first two SERP pages, your website is virtually invisible. And the only way to move up in the search engine rankings is through consistent search engine optimization.
On-Page Search Engine Optimization
Improving on-the-page factors for search engine optimization include the following tactics:
Off-Page Search Engine Optimization
After ensuring that the on-page details have been optimized for search engines, SEO looks at various off-page factors to continue increasing search engine results:
Search engine optimization works with these on and off-page factors to improve the SERP rank, drive traffic, and improve the user-friendless of a website – resulting in more relevance, authority, and popularity.
Our SEO Process
When it comes to SEO, no two projects are the same, and each project we take on has a custom-tailored process that fits our client’s needs and goals. With that said, there is a basic structure that informs all our SEO campaigns: Audit – Optimize – Track – Repeat.
The first step in our SEO process is to perform an initial audit and research. This stage allows us to understand our client’s place in the market, establish goals and targets, and develop a preliminary plan of attack. The audit and research will cover, among others, the following topics:
- Technical Structure/Architecture
- Competitor Investigation
- Keyword Research
- Link Analysis
- Phone Consultation
Once the initial audit and research are complete, we will present a comprehensive SEO plan. Understanding our client’s goals, market, and competition allows us to create a tailored plan that get the desired results. As a part of this stage, we look at optimizing a mix of the following factors:
- Keyword usage and density – After identifying strategic keywords in step one, we optimize existing content for all the targeted keywords.
- Site structure – We dive into the technical details and make sure that we’re getting the most out of meta-data, title tags, headers, navigation, and more.
- Site errors – Dead links, 404 errors, and broken pages all hurt SEO results. We crawl our client’s sites to make sure that everything is working just as it should.
- Content Optimization – Content is key to moving up in the search engine rankings. We will optimize existing content for keyword usage, make sure title tags are being used properly, and insert image alt-tags as necessary. We can also provide original, keyword rich content and copy for your website.
- Search engine submission – SEO work is dependent on the search engine bots properly crawling a website. Through sitemap creation and submission, we make sure that Google, Bing, and the others are crawling every indexed page.
- Local results – Google is focusing more on providing locally relevant search results, and so we optimize websites, social media pages, and local directories to get the most from local traffic.
- And more – Each SEO strategy is custom-tailored to our client’s needs. See our pricing tables for a full listing of optimizing strategies we offer.
Every business has specific goals in mind, and we provide detailed analytics and tracking data to ensure that those goals are being met. Through in-depth reports, we can see exactly what is working, what isn’t working, and why.
Beyond seeing what is working, our meticulous eye for detail guarantees that our clients are getting a return on their SEO investment.
As the search engines continue to refine their algorithms, we keep a close eye on our results – constantly refining our techniques to keep ahead of the curve. We keep close tabs on our client’s goals to ensure that we continue to meet and exceed their expectations; while regular re-audits of client sites confirm that we are maintaining keyword rankings and successful websites.
SEO is an on-going game, and we provide lasting and adaptable solutions that reflect the latest in search engine technology.
Why Choose Fusion Group USA?
With thousands of SEO firms all claiming to be the best, what makes Fusion Group USA stand out from the crowd? There are four things we pride ourselves on: we’re honest and upfront, we back up our claims with measurable data, we provide unmatched customer service, and we have a passion for SEO.
We don’t want to promise you things we can’t deliver, it’s just not how we do business. From our first meeting, we provide a free site-audit and initial SEO plan that lays out just what we can do, how it will benefit you, and how much it will cost.
We won’t try to hide behind technical jargon or buzzwords – instead, we want our clients to understand just how we are going to help. Effective SEO needs to be a dance between the client and the provider, and that just doesn’t work when one of the partners isn’t fully on-board. With us, expect an honest and upfront assessment of just how Fusion Group USA can use SEO to grow your business.
Our clients are trusting us with their business and we don’t take that lightly. We always back-up our work with trackable and measurable data, so that our clients know the exact benefit they’re getting from our SEO efforts.
As a fellow business, we understand the vital importance of getting a return on investment and we have the data to prove just what that return is. We’re confident in our work and we want our clients to be confident too, so we always provide detailed results for every search engine optimization we perform.
Unmatched Customer Service
We love SEO, and we want you to as well. Working with an SEO company doesn’t have to be difficult, and we do everything in our power to make it as easy as possible. Each client receives a dedicated account manager, phone and email support, and regular consultations with an SEO expert.
We may spend all day on our computers, but we value the importance of person-to-person communication. That’s why we always provide personal service to each and every one of our clients.
A Passion for SEO
At the end of the day, we’re good at SEO because we love it. Keeping up with the latest search engine algorithms gets us out of bed in the morning, we talk about optimizing title tags over breakfast, 404 errors haunt our dreams, and we speak to each other in HTML.
We hope that our passion is contagious. We want you to love SEO too, and our goal is to make that possible. Contact us today to set up your free initial audit and see the difference that Fusion Group USA brings to the world of SEO.
What about paid advertising?
A common complaint against SEO is that paid advertising has replaced the need for search engine optimization. Why spend money on an SEO firm, when you could just launch a PPC campaign?
Paid advertising can be a great tool, especially when combined with an effective SEO strategy, but organic rankings consistently outperform paid advertising. A study by SimilarWeb found that roughly 95% of desktop search engine traffic comes from organic results. That only leaves a paltry 5% to the paid advertisers.
On average, there are 6.5 billion searches per day – that means that 6.175 billion searches result in clicks on organic results as compared to only 325 million advertising clicks. Billions of organic clicks to millions of advertising clicks – the advantage of SEO should be clear.
SEO and the User Experience
The advantages of SEO are not limited to increasing traffic, it also improves the overall user experience of a website. Implementing SEO best practices creates sites that are clearly structured, easily navigable, and keyword-relevant; and offering websites that are user-friendly will result in longer time-on-page metrics – further benefiting SEO and search engine rankings.
Why does SEO matter? It matters because it taps into the huge potential of daily search engine traffic, outperforms paid advertising, and betters the user experience.
Choosing an SEO firm
SEO is hard work, and far too many people are looking for quick and easy answers. Disreputable SEO firms will capitalize on these desires by offering unrealistic promises – like guaranteed rankings or overnight success. These dishonest SEO companies will flop in one of two ways – either they will fail to deliver the promised results and disappear into the night or they will get short-term results using black-hat practices that end up getting your site penalized.
Given all the shady SEO firms offering their services, how does one find a reputable SEO firm that fits your goals and needs? Here are five tips to finding the SEO companythat is right for you:
SEO that Fits – 5 Tips to finding the right SEO company
a good SEO company will offer an initial audit of your site and a basic proposal that lays out a plan of action. This is their chance to sell themselves, so they should be excited to meet with you. If an SEO firm refuses to offer an initial site audit and plan, then it’s time move on.
Search engine optimization work requires extensive technical knowledge of code, HTML, data analysis, and more. If the SEO company isn’t willing to go into technical details about their process, then they probably lack the skills to get the best results. A qualified SEO company will be able to explain (in plain language) just how they will optimize a site’s technical structure for search engine results.
SEO isn’t all technical coding. There are considerations of target audience, content creation, and copywriting that require a creative mind. SEO companies that focus exclusively on the technical side of the industry are missing several pieces of the puzzle. Even if you plan to produce your own content, a creative SEO firm will have imaginative solutions to common ranking problems.
Whatever your goal (increased sales, leads, traffic, etc.), your SEO company should be able to provide measurable results. If an SEO company isn’t providing their clients with analytical data to support their efforts, then they are more than likely wasting your time and money.
Link-building is such a vital part of SEO that it provides a big temptation to dishonest SEO companies. Make sure that your SEO company is only building links through reputable sources – as links obtained through spam sites or link farms will ultimately hurt your site. Make sure to ask a potential SEO hire just how they plan to build your link profile through honest, white-hat methods.
If it Sounds Too Good to be True…
Promises of overnight successes and guaranteed results should raise serious red-flags. Real and honest SEO companies know that climbing the rankings is hard, on-going work and reflect that in their pricing, plans, and sales pitches. When it comes to choosing the SEO firm that is right for you; do the research, ask for referrals, and find a company that is willing to work with you to accomplish your goals.
The bottom line is this: honest SEO companies are happy to walk you through the steps, explain the technical process, and personalize a strategy just for you.