How Text Message Marketing Works
SMS marketing is performed through a specialized SMS messaging service – these services allow the marketing efforts to be totally automated – covering sending, database management, unsubscribing, and data tracking.
With a quality SMS marketing system in place, all you have to do is compose the text and Fusion Group USA’s automated systems can take over from there. By handling all the technical side of SMS marketing, we free up our clients to focus on growing their bottom line.
Our system also provides data tracking that covers delivery rates, views, and responses – to ensure that we’re provided a return on your investment. We’re sure that SMS marketing is an effective way to reach consumers, but our extensive data-tracking lets us prove that beyond a doubt.
Building a Database
Because SMS marketing is a relatively new format, building an active database of numbers is a little more difficult, however our SMS system is designed to help you build a quality database of active and potential customers with a variety of methods:
- Offers and Discounts – We make providing special coupons and discounts to customers that sign up for SMS marketing easy. By having people text a keyword to a special number you can build a reliable database of numbers quickly and efficiently.
- Website Signups – Custom build widgets can be used on your existing website to drive your SMS marketing efforts – and they can be combined with special offers and discounts as seen above.
- Social Media – If you already have a strong social media following we can help you leverage that fan base to boost your database.
- Text Polls – Consumers love to have their voices heard, and conducting a SMS poll is another great way to build up a database of active nu