Reaching a modern audience means employing digital methods, and email marketing directly delivers a commercial message in a digital and convenient package. Covering automated drip campaigns, email blasts, newsletters, and more; email marketing is a modern, economical, and effective way to reach customers with your brand’s message.
Fusion Group USA can handle your next email marketing campaign with services that cover the entire process: from message creation and design to in-depth data tracking and analytics. We have the experience to create email messages that generate views, clicks, and conversions. Whether you need help with automation services, email list management, responsive design, personalization, or are looking for a full-service email marketing provider; we are ready to help!
Winning Email Designs
There is a lot of cross-over between web design and email marketing. Many of the same design principles apply to both disciplines – including hero images, flat design, and image-rich content. We take our extensive experience in web design and use it to build emails that are engaging, aesthetically pleasing, and familiar.
We also always build your marketing emails in a responsive format that looks great no matter what device your customers use – phone, tablet, or desktop. The majority of email users now read most of their messages on mobile devices, and so the use of responsive, mobile-friendly design is more important than ever.
Our team of graphic designers has extensive experience in matching your marketing emails to your existing website and brand image. Utilizing color, images, and typography that fits your brand identity and reaches customers with emotionally powered messages. All while our skilled writers unite engaging copy with pleasing, on-brand design.
Highly Personalized Email Marketing
Modern inboxes are cluttered places. Avoiding spam-blockers and message filtering is a difficult task, but an essential one if you want your email marketing to hit its mark. Personalized emails are one way to make it through spam blockers and land confidently in customer’s inboxes.
By including personal information (such as your customer’s name) in the subject line or body sends messages to email providers that your content is personalized. This personalization increases your odds of clearing the spam filter and greatly increases clicks and views.
We’re always tweaking our methods to ensure that we’re getting maximum reach on our email marketing efforts. Through regular trial-and-error testing, we build emails that are engaging to readers and relevant to spam filters.
Email Marketing with Fusion Group USA
Reaching consumers by email can be an effective and economical approach to marketing and advertising, but it is also a highly competitive market. Most inboxes are flooded with promotional and sales emails, so reaching your audience requires a unique combination of technical know-how, beautiful designs, engaging copy, and clear calls-to-action. Fusion Group USA has extensive experience in building email campaigns that reach inboxes, generate clicks, and lead to conversions. Because we handle all our work, from design to data management, in-house we offer top-notch service at a highly competitive price. Contact us today to see how Fusion Group USA can transform your next email marketing effort.
SMS (Text Message) Marketing
Text (SMS) and Picture (MMS) Message Marketing is one of the fastest growing marketing tools today. And it should come as no surprise – as it outperformed other direct marketing techniques over the last few years. SMS marketing is an effective tool that is easy to use, fully automated, and naturally focused.
Why SMS Marketing Works
- More Read – because so many consumers have their phone nearby, text messages are the most effective way of reaching them quickly. Emails can be easily ignored but as many as 95% of phone users read a text message within five minutes!
- Not as Used – Although not for long, SMS marketing is an underutilized tool. Because consumers aren’t used to receiving marketing-based text and picture messages, they are more effective at breaking through the noise of a busy marketplace.
- Naturally Focused – The need to keep SMS messages short leads to a naturally focused message. There’s no room for clutter in a text message, which will force your marketing efforts to be short, clear, and concise.
How Text Message Marketing Works
SMS marketing is performed through a specialized SMS messaging service – these services allow the marketing efforts to be totally automated – covering sending, database management, unsubscribing, and data tracking.
With a quality SMS marketing system in place, all you have to do is compose the text and Fusion Group USA’s automated systems can take over from there. By handling all the technical side of SMS marketing, we free up our clients to focus on growing their bottom line.
Our system also provides data tracking that covers delivery rates, views, and responses – to ensure that we’re provided a return on your investment. We’re sure that SMS marketing is an effective way to reach consumers, but our extensive data-tracking lets us prove that beyond a doubt.
Building a Database
Because SMS marketing is a relatively new format, building an active database of numbers is a little more difficult, however our SMS system is designed to help you build a quality database of active and potential customers with a variety of methods:
- Offers and Discounts – We make providing special coupons and discounts to customers that sign up for SMS marketing easy. By having people text a keyword to a special number you can build a reliable database of numbers quickly and efficiently.
- Website Signups – Custom build widgets can be used on your existing website to drive your SMS marketing efforts – and they can be combined with special offers and discounts as seen above.
- Social Media – If you already have a strong social media following we can help you leverage that fan base to boost your database.
- Text Polls – Consumers love to have their voices heard, and conducting a SMS poll is another great way to build up a database of active nu
SMS Legal Issues
SMS marketing is governed by several FCC, CTIA, and MMA regulations and keeping up with the legal issues can be a difficult task. Our SMS experts are equipped to make sure you are following any existing or new SMS marketing regulations.
Currently, consumers must opt in to your SMS marketing efforts and must be given clear opt out instructions. Our SMS marketing system is design to keep you in compliance with these regulations so that you can focus on your business.
Many mobile service providers also impose their own requirement on what is acceptable in text message marketing – we spend our time keeping up with the latest so that you don’t have to!
SMS Marketing with Fusion Group USA
Whether you’re a retailer, event promoter, non-profit organization, real estate agent, or other business owner; SMS and MMS marketing can be an essential tool in your marketing kit. We at Fusion Group USA can help to grow your business through this new and underutilized method of direct marketing.
If you have any questions about SMS text marketing, contact us today and our team of marketing experts can show you just how we can achieve the results to grow your business using text message marketing.