Direct Mail

Direct Mail

Direct mail has long been an effective marketing and advertising tool. This remains the case as modern marketing tactics increasingly rely on reaching a consumer base through multiple channels – ranging from digital to physical. Fusion Group USA’s experience in leading multi-channel advertising campaigns has created a system that is based on actionable data and consistent returns on investment. And the data is clear: targeted direct mailing campaigns are reliably one of the best ways to reach consumers with your brand.

Our direct mail work combines in-house creative services, analytical data, platform integration, production, and distribution. Because we handle everything from creative direction to database management, we are able to offer complete control at amazing prices – making Fusion Group USA the best choice for full-service direct mailing.

Reach your best consumer with targeted direct mail!

Potential customers need to know about your company before they can give you their patronage, so we prioritize getting those customers to you through targeted lists, stunning design and quality dire mail print.

Creative Services

List acquisition

Fusion Group USA is not only a direct mail provider, we also are a full-service graphic design and advertising firm. Because we have a full design team, we can provide services beyond just production and mailing of direct mail advertisements. We can handle your direct mail campaign from initial concept through distribution – saving our clients both time and money

Because we also handle marketing and advertising, Fusion Group USA has years of experience in integrating an existing brand identity with a new advertising campaign. Our in-house services allow complete create control of the entire project. Your direct mail advertisement is sure to be on brand and deliver your message.

Analytics

Solid data is the bedrock of a successful direct mailing campaign, and we have access to the latest databases. With both geographic and demographic options, we can tailor a direct mail effort that reaches your target audience with laser-focus. Our demographic factors include dwelling type, home value, income, gender, marital status, length of residence and more.

We use this extensive data to plan, develop, and implement a direct mailingthat will reach and resonate with your targeted audience. We start by planning a campaign that reaches just the right people – saving on postage and printing costs; then move to developing a postcard or mailer that hits the sweet spot of your audience; and finally, we implement that plan with the production and distribution of your direct mail.

Direct Mail analytics

From the Fusion Blog

Get More from Transactional Emails (without getting canned)

Email marketers are obsessed with open rates, and for good reason. Everything else is downhill from open rates, from click-through-rates to conversions. Across all industries, open rates hover around 21.6% - which is pretty damn good for a marketing message. But businesses regularly send out other emails that getting a staggering 47.1% open rate – [...]

Direct Mail Content Strategy

The vast majority of direct mail campaigns are built to be hard sales pitches. That leaves an opportunity for direct mail that focuses on reaching people in a different stage of the buyer journey. So pump the brakes on the sales pitch and check out this strategy that repurposes your content for direct mail use. [...]

Spend to Win: The Secret to Direct Mail Success

Direct mail continues to be an effective tool for reaching customers – regardless of whether you are a B2B or a B2C operation. I’ve been using this space to tout the effectiveness of direct mail for a while, but I still have people telling me direct mail doesn’t work. And then I have to break [...]

4 Common Email Marketing Problems (and how to fix them)

How many marketing emails do you get every day? If you’re anything like me, then it is a lot. But it’s hard to put an exact number on it – because the vast majority go unopened, unread, and unclicked. But they don’t all go unopened and unclicked. So, what sets them apart from the unread [...]

Repetition in Direct Mail: Secrets to Success

Direct mail is a powerful tool, but far too many businesses fail to understand that direct mail is not a one-and-done campaign. Success depends on repetition in direct mail because multiple touches are the key to any successful campaign – in either marketing or advertising. If you’re spending your hard-earned money on list acquisition, graphic [...]

Automating Success: Email Marketing Drip Campaigns

Everyone knows that two is better than one – unless we’re talking about spiders, speeding tickets, or cavities. But we’re not talking about those things, instead, we’re talking about converting leads and retaining customers with automated email marketing. And in that case, two (or three or four) is always better than one! Many business owners avoid [...]