SEO for Small Businesses
Is SEO just for the big guys? They certainly spend the most money and effort on search engine optimization, so does that leave small and medium-sized businesses out in the cold? Absolutely not! SEO for small businesses is vitally important to your overall strategy.
Many owners think SEO is something to add to their marketing efforts after a few years of success. But the hard truth is that 20% of businesses fail in their first year. This is because SEO and similar efforts aren’t just for successful businesses, they are for every business.
What We Do
We have SEO packages for businesses of every size – from mom-and-pop shops to enterprise level clients. For the smaller businesses, we specialize in offering local SEO, on-page optimization, and off-page resources.
Local SEO is a vitally important part of any SEO effort – especially for shops and local services. Our local SEO efforts are focused on building valuable and accurate citations across a wide range of directories. While many SEO agencies will only submit your business to a few, well-known directories; we use a massive database of national, local, and industry directories to get your business noticed by the search engines right away.
On-page SEO is important to ensure that your site is optimized for both customers and search engine bots. Our on-page process includes:
- meta descriptions
- page titles
- header tags
- txt files
- keyword density analysis
- load speed optimization
- and more
Off-page SEO is a slightly different creature, but if you’re really looking to really move the digital needle it is a vital part of your SEO strategy. Off-page SEO primarily revolves around link-building, but can also include brand photo sharing, YouTube videos, press releases, and guest posting opportunities.
Off-page SEO takes a big effort, so it really comes into play on our higher tier packages, but each one contains at least some off-page optimization.
How to Choose an SEO Agency
There’s nothing revolutionary in our process – it’s just SEO best practices applied with a relentless work ethic. So how do you choose an agency when they all claim to do the same things? You look for one that is honest, humble, and offers in-depth reporting. Honest agencies won’t promise you #1 rankings after two weeks – that’s just not possible. So, look for an agency that is willing to explain the process and what you can reasonably expect from their services.
Humble agencies are willing to adapt their methods. Too many SEOs are trapped in a rut because they think they already know everything. But SEO is an ever-evolving game, so look for a company that is willing to pivot strategies at a moment’s notice.
And finally, look for an agency that offers in-depth reporting. Vague claims of keyword rankings aren’t enough – you should be looking for traffic numbers, ranking analysis, and competitor research in an easy to understand format. SEO work isn’t a secret, so your reports shouldn’t be riddled with jargon and buzzwords.
Fusion Group SEO
We offer search engine optimization services to businesses of every size. And we have monthly packages that are tailored to every need and budget. We’ll be upfront and honest about what we can do for your business, we’re always learning more and adjusting our strategies, and we offer easy to read reports that explain exactly what we have accomplished. Contact us today if you’re interested in SEO services from Fusion Group USA.