SEO: Every Page Should Have a Goal
There are literally thousands of ways to optimize your site for better search engine results. But before you spend your time and effort pursuing those methods, you should have a clearly delineated goal for every page on your site. Optimizing a page without a clear goal is like driving 100 miles per hour without a destination in mind. It might be fun, but it won’t get you anywhere.
Determining SEO Page Goals
Every page on your site should have a clearly defined and unique business goal. Establishing these baseline goals will take a time investment – but it will save you from misdirected work in the future. So, take a look at every page on your site and determine how it will benefit your business – product pages to make sales, home page to reach new customers, contact page to generate new leads, etc.
Whatever you determine the goal should be, make it clear and unique that that page. If you’re wondering if your goal is specific enough I’d recommend this quick test: imagine someone waking you up in the middle of the night and asking you, ‘What’s the purpose of page X?’ If you can’t answer immediately with one sentence, then you need to do more work.
Ranking for Your Goals
Once you have determined the goal of every page, it is time to optimize for that goal. In my opinion, the best way to achieve that is through searcher intent. This involves creating customer profiles and determining not just their likely keywords, but the intent behind their search. This will allow you to craft content around a deeper understanding of their pain points and desires. As long-tail and voice search continues to increase, tapping into searcher intent is a vital tool for SEO.
It is also important to remember that you probably won’t be dominating the rankings for every page on your site. So, determine your most important pages/goals and focus on them. As you start to see SEO success on those pages, you can use internal links to strengthen the reach of your entire site. As with every business goal, it is important to prioritize on focus on what matters most to your business.
Practical SEO Steps
The world of search engine optimization is broad and wide – allowing a huge range of strategies and techniques. But one of your first steps should be crafting content that appeals to both your customers and the search engine algorithms.
Take your page goals, customer profiles, and searcher intent data to craft engaging content for the following areas:
Use your keyword research to craft this content in a way that resonates with your target audience and helps to ease their pain points. By doing this for each page, you will have clear goals to track and measure – ensuring that your SEO efforts are not in vain.
Search Engine Services
Fusion Group USA offers advanced SEO services in a wide variety of packages – from the newest start-up to the enterprise level corporation. We combine technical knowledge with creative services to craft SEO strategies that accomplish your business goals.
If you need help with your SEO strategy or execution, Fusion Group USA just might be the perfect match for you. Contact us today and we can set up a totally free SEO consultation. Let us help you achieve your goals!