Promotional products are consistently one of the most effective ways of getting your brand in front of consumers. A 2004 study performed by L.J. Market Research shows that up to 35% of recipients will keep a promotional product for over two years! It is hard to overstate the sort of exposure that comes from having your branded material in regular use for years.
Many consumers find it difficult to recall the name of a single print advertiser in regularly read newspapers and magazines, but the same study by L.J. Market Research found that over 75% of those surveyed could remember brands that provided promotional materials. With such eye-opening statistics, promotional material should be an important part of any company’s branding and advertising strategy.
When it comes to choosing your promotional materials, there are two main considerations: usefulness and attractiveness. In the L.J. Market Research survey, 75% of consumers kept the promotional products because they were useful and 20% because they were attractive. With those two goals in mind, you can start to narrow your search for the perfect promotional product.
There are old industry standards that are always successful – like pens, tee-shirts, and mugs. These products continue to produce results because they are useful for just about everyone. And they can always be an effective part of your promotional strategy – but why stop there?
If every other business is handing out pens and mugs, there’s a great opportunity to stand out from the crowd by offering different and more exciting products that still meet the useful and attractive criteria.
Stand Out from the Crowd
When it comes to promotional materials, the sky really is the limit. For the fitness-minded there’s everything from high-tech Bluetooth fitness trackers down to a customized yoga mat; or make a regular appearance in your customer’s kitchens with a pizza maker featuring your company logo or a custom printed apron; or appeal to everyone’s sense of fun with branded sports equipment and games.
Don’t get stuck in the same rut as your competitors. Think big, think outside the box, because when it comes to promotional materials customers are always ready for something new, something useful, and something attractive.
Take the Next Step
Don’t settle for just the same old promotional materials – Fusion Group has access to over a million unique products, so if you can imagine it, we can print it. Check out our promotional website for inspiration or give us a call to find out how we can take your promotional product advertising to the next level.
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