Optimizing Your Email Marketing
As search engine results and social media continue to be flooded with advertising space, email continues to be one of the best ways to have direct communication with your customer base. But that doesn’t mean you should just blindly blast out emails whenever it catches your fancy.
If you want to get the most out of your email marketing, it is important to optimize your emails to get the most opens, clicks, engagements, and ultimately – sales. The first step to crafting successful marketing emails is great content – and writing good content is its own topic (check here for more). But beyond content, there are other ways to optimize your email. Today we’ll look at sender name, subject line, send time, and calls-to-action.
Sender Name
In the past, most marketing emails came from some ridiculous sender name like do-no-reply-robot@yourcompany.com. I have some bad news: no one wants to get an email from your do not reply robot. At the very least your emails should be coming from a slightly more human email like info@yourcompany.com, but even better it will come from a real, flesh-and-blood person.
You can do some A/B testing to find the best method for your business, but it should only be fine tuning your sender name. Narrow it down to a few human options and see which one gets the most engagement.
Subject Line
Good subject lines are vital to email marketing success. To see what I mean, drop the boring and worn out marketing copy and try something new; and see what works for your business. There are a thousand ways to improve the subject lines of your email: improve the copy, experiment with emojis, and vary the length. There’s no perfect formula for success, beyond just finding what works for you and your business.
Send Time
If you browse the marketing blogs out there, everyone thinks they know the perfect time to send your marketing emails. But the truth is there is no magic hour for sending emails. Different businesses find success sending emails at different days and times.
If you want to get the most out of your email campaign, you should experiment with a wide variety of times and days. When you start doing the math on how many testing iterations there in a week, it becomes obvious that you can’t test every hour of every day. But pick the most likely successful times and get to testing!
Calls-to-Action
The bottom line of email success comes in conversions – which means that your calls-to-action need to be nailed down. It looks like a small part of your email, but it has a huge impact on your success or failure. If you’re going to optimize a single part of your marketing emails, make it your call to action.
Test varying copy, color, placement, and shape to see what works best for you. Because even if you’re providing great content from a human sender and excellent subject line at just the right moment; it doesn’t matter if no one is clicking through and converting.
Optimizing your Message
Email marketing is a powerful tool, but it is made even stronger when you optimize for better results. By testing options for sender name, subject line, send time, and calls-to-action; your email marketing can bring more conversions than ever before.
If you need help optimizing and testing your email campaigns, Fusion Group USA has solutions for you. From copy-writing to A/B testing, we can help you to get the most out of your email marketing investment. We know you’ve spent a lot of time and effort collecting an email list – let us take it to the next level with email optimization!
