Having a holistic marketing plan is a must in the 21st century. People are bombarded with advertisements from every angle, whether it be print, television, radio, or internet. Giving people multiple options to gain information and become a customer is what people want! Making your business accessible in a number of various ways can help boost sales and expand your customer base.
Some types of multi-channel marketing include:
- websites or ecommerce sites
- mobile websites
- print ads
- email marketing
- social media marketing
- SEO and SEM
- content marketing
- radio and television
- direct mail
If you own a small business, you may feel that it isn’t necessary to utilize more than one or two channels for marketing. However, customers everywhere regardless of the market size are exposed to a number of product and services throughout their day. If your products and services aren’t advertised on a number of different channels, you may be losing valuable exposure. A recent survey found that 82% of small businesses and nonprofit organizations have implemented multi-channel marketing and reported a 57% rate of new customer acquisition.
Here are a few tips to keep in mind when starting a multi-channel marketing campaign:
- Be sure to prioritize your marketing channels. Which ones do you want to really focus the most attention and effort on? What channels will be relatively easy to handle (or something that a marketing agency can take care of for you)? For example, if you want social media to be your priority it’s something that you’ll be focused yourself. Direct mailing could be something that is done by a marketing agency so may be a lower priority.
- Hiring a marketing agency could be a huge help! But be careful when hiring an agency. Many will try and talk you into services that you may not need or want. Working with a local agency that understands the market may be a better option.
- Keep your branding consistent across all channels. Be careful not to lose your business identity when utilizing multiple channels of marketing.
There is a misconception that multi-channel marketing is expensive, which is what may turn many businesses off. However, it sound more complex than it actually is in reality. If you’re working on social media posts for your business, blogging, sending out direct mail pieces, and updating your website regularly you’re basically multi-channel marketing. Oftentimes, hiring a full service marketing agency like Fusion Group USA can take the stress out of multi-channel marketing. Fusion Group USA offers website design and development, commercial printing, public relations services, content writing, promotional items, and TV and radio production. Sitting down and talking over the options with a knowledgeable marketer can help you understand your options and select channels that are right for your business.
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