Keep Your Promotional Marketing Strategy on Target

Promotional items can be an effective marketing strategy – they increase brand exposure and recognition while creating a connection between you and your prospective customer. With literally thousands of promotional items that you can choose from, it’s easy to get caught up in the excitement of selecting the items that define your business and deciding what to do with them. As with any marketing strategy, promotional items are an expense that is meant to ultimately help generate business – but there are of course right ways and wrong ways of going about this. It’s important to stay true to your brand and be strategic with your plan so that the money you spend on the promotional item does not go to waste. Here are some ways that you can make your promotional items a hit and generate prospective business.

  1. Make sure the product you choose is relevant to your business.

If you’re a dog groomer, buying 1000 printed flash drives with your logo may not be the most relevant or strategic plan. Try to make the item you choose relevant to your business and purpose – maybe some pet toothbrushes or cat litter scoops might be more appropriate. You want your items to remind customers of your business so that you come to mind when they use that item. After all, according to one study 53% of people that own a promotional item use it at least once a week – that’s a powerful advertising tool!

  1. Tailor your product choice to your target demographic.

Be sure to choose items that your target market will like and use – something that is desirable to that demographic. If you’re a senior care giving company, you might not want to hand out neon imprinted sunglasses to your target market. It’s important to research your audience to gain an understanding of what will be effective so that you aren’t wasting your money.

  1. Make it worth your while…buy in bulk!

As far as cost goes, promotional items seem like a lot of money to shell out for something that you’ll be giving away for little to no cost. Typically with promotional items, as you get into the higher quantities, the price per item goes down meaning you’re getting a better deal for your money. Plus, the more you order at one time the more you’ll have to hand out over a longer period of time. The purpose of promotional items is to get the message out to as many people as possible and to make sure your brand is getting exposure. So, at the very least order more than the minimum so that you are getting a decent cost per impression.

Fusion Group USA offers thousands of promotional items to choose from, and you can take a look at what we have to offer on our website We can also offer advice and suggestions on what promotional product would be best for your business and help you work within your budget. Check out our promotional product website or give us a call today!

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