Now that we’re past the Black Friday and Cyber Monday madness, you might be tempted to think that the holiday marketing push is over. But that is just not true. There are still 27 days left before Christmas, so don’t throw in the towel just yet!
Whether you already ran a Black Friday promotion or think you missed your chance this season, we’re here to tell you otherwise. A recent study from Deloitte found that 54% of our annual Christmas shopping is done in December. That means that giving up your holiday marketing efforts for the month of December is leaving over half the sales on the table.
Don’t miss out on the late November and December holiday shopping by thinking that you’re done after Black Friday. Today, we’ll look at how you can use email marketing to capture the December holiday rush.
Make it Festive
Holidays are a time to celebrate. You have the other ten and a half months of the year to be a typical, buttoned-up business. But November and December are the time to cut loose and show a little bit of your festive side. When it comes to Christmas time, you almost can’t go too far. Embrace everything about the season: the colors, the music, the imagery, the lights, and the puns.
This commitment to capturing the festive nature of the season should extend to both your content and your design. For content, this means highlighting the fun side of the season. Sure, as a business owner you might be pulling your hair out over stress – but your customers are starting to feel the Christmas warm and fuzzies. Holiday content will tap into those feeling so that people associate your brand with holiday cheer.
For design, this means tapping into the traditional imagery of the season: red and green colors, lights, evergreen trees, ribbons, presents – the whole package. When a customer opens up your email, there should be no doubt about the theme. Everything from the subject line to the footer should showcase the holiday theme.
Matching Landing Pages
The Christmas spirit shouldn’t end with your email design and copy. You should also extend that festivity over to any landing pages that you are promoting through your holiday email marketing. There’s nothing worse than capturing that holiday spirit only to lose it when you land on another boring landing page.
You don’t have to go all out – even some simple adjustments can maintain your holiday consistency. At the most basic level, consider adding some snow or Christmas lights to your logo. Or go all out and re-design your landing page to match the holiday fervor you’re displaying in your emails.
Highlight Your Offers
Holiday themes are great but at the end of the day, consumers are looking for good deals. Don’t hide what you’re offering under layers of greetings and Christmas puns. Make sure that your unique holiday offers are displayed front and center. Free upgraded shipping? Put it in blinking letters. Last minute deals at 50% off? Include that in your subject line. Just released a holiday gift guide? Feature links above the fold.
If you’re offering several holiday specials, make sure they all get the attention they deserve. If you can’t design your emails in a way that gives each enough attention, consider sending a series of emails that individually draw attention to your various offerings. By uses a series of email during this holiday season, you can increase your reach and keep your brand top of mind for consumers.
Don’t be Afraid of Segmentation
Segmenting your email list can seem like a daunting task, but with today’s technology, it doesn’t have to be a difficult task. And if you’re using an email marketing provider, then they can handle the whole process for you. Chances are you don’t pitch the same services or products to every customer, so why should you send the same email to every address on your list?
If you’re looking for last minute email marketing tips, you probably aren’t in a position to conduct an in-depth segmentation campaign. But with just a few hours of work, you can divide your list into three or four segments of your most important demographics. Whether that is age, sex, location, or business size; holiday email segmentation will ensure that you’re getting the right message in front of the right people.
Holiday Email Marketing
December might only be a week away, but you haven’t missed out of the holiday rush just yet. With these tips, you can get a holiday marketing email delivered that helps to capture that last-minute Christmas shopping.
If you’re too busy to dig into the details of email marketing, consider hiring an agency to handle your email needs for you. Fusion Group USA can design, write, and deliver an email marketing campaign – even in the pre-holiday rush. Contact us today to get started.