Keys to Mobile Success

If your site isn’t already responsive and designed for mobile devices, you should really consider getting it redesigned and ready for mobile devices. Mobile sites are the future – mobile internet usage has increased to 40% in the last few years according to one study, and it’s only continuing to increase. To stay competitive, your site should be visible and usable regardless of the device. Design your site to be responsive takes a lot of design and development know-how and it can be quite difficult, which is why hiring a website designer and developer is a beneficial thing to consider. However, there are some things you can discuss with your designer that are sure to be the key to a successful mobile site.

  1. Clear, concise content.

When people are using their phone, they are typically looking for very specific, focused content – they want information in a hurry. It’s important to keep you website content simple and concise so that any person looking at your website can find exactly what they are looking for in relatively quick period of time.

  1. Simple navigation.

Looking at a website on a smartphone or a tablet means that there is little screen space. You don’t want your website to have a long menu bar at the top of the page because it takes up a lot of space. Utilizing a drop down menu or icons can help solve this problem, and always be sure you make it easy for people to return to your homepage. You also should stay away from multi- level menus that take multiple clicks to find something. Keeping things simple will help make your site more user-friendly and more appealing on smaller devices.

  1.  Fonts and images that work at any size.

You want your loading time to be as quick as possible – if a page doesn’t load within 6-10 seconds, people are more prone to leave your site. One reason your site may not be loading could be the size of your images. Scaling and compressing images before uploading them to your site allows your page to load faster. This ensures that your site loads more efficiently and keep people on your page. In addition to images, using fonts that look good at any size is key and making sure you can distinguish between headings and body text is important. A skilled web designer will know what to look for in terms of images and typeface, so if you’re unsure about this part it’s best to seek professional help. You don’t want to spend loads of time and effort on your site only to get illegible text and a slow load time.

  1. Utilize a strong Call to Action.

On a mobile, responsive site the content is short and sweet. It’s important to be straight to the point and emphasize exactly what you offer and what you can do for the customer. Grabbing attention quickly and efficiently is the name of the game for mobile sites, so creating a strong call to action is important to spur action with people checking out your site. Create a good message and make it a button that takes the customer to a contact form or your eCommerce site.

There are a number of ways to make your responsive website successful, and these are just a few. If you are working with a web designer, be sure that you are getting a responsive site. Fusion Group USA offers responsive design in all web design packages because we understand the importance of your site being accessible to everyone. If you’re still not convinced of the benefit of having a responsive design, read our blog post “Website Design in the Mobile Age.” You can also give Fusion Group USA a call at 888-954-9554 to learn more!

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